OptiExperts | Shopify Plus Agency
@optiexpert
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Ignite significant growth for your eCommerce store with our Shopify-certified experts and tailored CRO strategies.
London, England
Joined June 2025
7-figure stores don’t fail because of ads. They fail because: – Slow PDPs – Laggy mobile UX – Discounts hiding performance issues – Speed “fixed once” and forgotten At
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They look at design first. The correct order: Speed → UX → CRO → Tech Slow = exits Confusing = hesitation Unclear = no sale Messy tech = no scale You don’t need more ideas. You need fewer blockers. Comment “Audit” 👇
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Designers optimize pixels. Shopify Growth Engineers optimize decisions: • LCP / INP / TTFB • 5–9 sec above-the-fold clarity • variant logic ↓ hesitation • cart/checkout friction removal Reply “Growth” and I’ll share what we fix first.
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Most Shopify brands don’t need: – redesigns – more ads – more “tests” Our first 30 days on any store: Week 1: speed, UX friction, bloat, tracking Week 2: make it fast + obvious Week 3: optimise PDP, variants, cart Week 4: clean data + roadmap You don’t optimise stores.
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Your store doesn’t scale on ads. It scales on infrastructure. Before creatives. Before UX tweaks. Before CRO tests. When these improve: ↑ CVR ↓ CAC ↑ ad scalability This is how we start at OptiExperts | Shopify Plus Agency.
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If traffic increases and revenue doesn’t, it’s rarely ads. It’s usually one of these: • Slow PDPs killing intent • Confusing UX creating hesitation • Weak offer structure causing paralysis Speed = trust. UX = clarity. Offer = direction.
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CVR doesn’t collapse. It decays. Shopify stores don’t “stay optimised.” They drift without a review cadence. That’s why CRO isn’t a campaign. It’s a quarterly system: Performance → UX → CRO → Tech. Silent friction = silent revenue loss.
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Your Shopify store isn’t slow because of traffic. It’s slow because your theme is bloated. • Unused sections • Copied snippets • Legacy app code • CSS overriding CSS • JS firing where it shouldn’t
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UX debt kills revenue. Our 5-minute Shopify audit checklist: Nav clarity PLP scan (price/benefit/variant/proof) Filters shoppers actually use Search (typos + intent) PDP first 9 seconds Checkout friction + speed as UX (INP/LCP) Fix 3–4 → often no redesign needed.
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“Best Sellers” isn’t always best. Your PLP default sort is a revenue strategy, not a UX choice. Best sellers = proof New arrivals = novelty Featured = direction Margin-aware = profit Inventory-aware = ops control Only what aligns with where your store is stuck.
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Tiny words. Big revenue. 6 microcopy fixes we use in Shopify audits: CTA clarity Risk reversal Form trust (“No spam”) Checkout security reassurance Subscription clarity (“Cancel anytime”) Mobile CTA reassurance (“Not charged yet”) Reply with your URL — I’ll point out 1 fix.
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Your PDP has ~9 seconds. Above the fold must answer: 1. Is this for me? 2. Do I get it instantly? 3. Can I trust it? 4. What do I do next? If not, they don’t scroll. Scroll happens after belief. We engineer the first 9 seconds at OptiExperts.
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A 90+ desktop Lighthouse score doesn’t mean your store is fast. Mobile speed is a different problem: • Worse networks • Slower CPUs • JS blocking interaction When was the last time you tested your store on a real Android device? #Shopify #MobileUX #CRO #WebPerformance
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Your Shopify store doesn’t need a redesign to get faster. 🚫 No rebrand 🚫 No UX overhaul Real speed wins happen in: • Payload control • Image delivery • Theme efficiency Speed starts in the code — not Figma. ⚡ #Shopify #Ecommerce #WebPerformance #CRO
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Most Shopify stores don’t feel slow. They render slow. The difference lives here: → Chrome DevTools Render Waterfall Speed isn’t fewer requests. It’s better sequencing. That’s where speed becomes revenue. Comment WATERFALL 👇
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Shopify doesn’t need more apps. It needs a smarter stack. At OptiExperts, we keep apps only if they: ✅ Move CVR, AOV or RPV ✅ Can’t be replaced with theme logic ✅ Don’t tank performance Reply STACK and I’ll share our Shopify App Decision Framework.
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Most Shopify brands track 20+ metrics and still miss what moves revenue. Our 3–5 data points that predict growth: Simplicity > complexity. DM WINS for the dashboard
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Growth needs less data. Our 3–5 data points that predict growth: • INP & LCP → speed = trust • RPV → real revenue signal • Cart→Checkout → early friction • PDP interactions → intent • Returning Visitor CR → trust score Simplicity > complexity. DM "WINS".
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You’re losing revenue in places you never even look. Invisible leaks kill conversion quietly: — Speed friction — UX dead zones — PLP/PDP hierarchy issues If your CVR drops without explanation → this is why. Reply LEAK for an audit. #Shopify #CRO #Ecommerce
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Store Speed = Brand Trust. Shoppers trust fast stores before they trust your design or product. Fast = reliable. Slow = risky. Speed isn’t a UX metric — it’s a psychological trust trigger. Comment TRUST for your speed audit. #Shopify #ecommerce #CRO #SpeedOptimization
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