Open Strategy Partners
@open_strategy
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Your tech is complex. Your message shouldn't be. We align your communications to connect engineering with marketing and sales.
Cologne, Germany
Joined November 2016
"Create good content. Not SEO content or clickbaity content or even marketing content. Just good content. For whatever purpose you want it to serve." https://t.co/pcikmFKbgO
inc.com
Google doesn’t need SEO anymore, at least not in the state that it was. What comes next? Human-centric content? More AI?
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In case you missed it in all the holiday kerfuffle, our own Robert Douglass was a guest star on the sustainOSS podcast. Here's his episode so you can start the new year with renewed excitement for sustainable #FOSS projects. https://t.co/OnAYijFJx9
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Even as #SEO significantly shifts, one thing remains central: Google's "preference for unique, expert-driven content that humans...craft." Make it personal: keep the human in your online presence! https://t.co/p7y6AxYwqS
blog.hubspot.com
SEO is changing, but how can marketers keep up? HubSpot's Sr. Director of Global Growth has some tips.
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We've been on a real resource roll! What would be most helpful for you as we look ahead to Q1 content goals? 📝 Writing guides ✔️ B2B Marketing guides 👥 Workshop guides 🎤 Multiformat content like our podcast and videos 👩💻 Devrel tools
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#Positioning can help your stakeholders understand your #startup's goals. Emily Omier dives into the heavy psychological load that comes with running a business out in the #OpenSource: https://t.co/6gtq2vaXf8
heavybit.com
Successfully positioning in open source means being honest with your community–and with yourself. Positioning expert Emily Omier explains.
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Content marketing and SEO grow in the same orchard. Our new guide shows you how to keep your crop healthy with sustainable systems. When caring for a long-term investment like your marketing strategy, it helps to have a team of expert orchardists. https://t.co/Gvy4oG0XjP
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Set a goal to connect with an #OpenSourceMarketer. You deserve a marketing partner that -Understands (and lives!) #OpenSourceValues -Understands (and contributes!) #OpenSourceProjects -Understands (and practices!) what it takes to keep #FOSS projects/products sustainable
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#OSPea Robert Douglass talks Drupal Certified Partnership and economic sustainability for #OpenSourceProjects. Listen to find out why “Open Source is like a free puppy" (hint: be a maker, not just a taker) https://t.co/oBxPKbP3mx
linkedin.com
I was already going to share this episode of the SustainOSS podcast with Robert Douglass (hosted by Richard Littauer and Abigail Cabunoc Mayes) because I love what Drupal Association is doing with...
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As we make new goals for the new year, it's worthwhile to pause for useful data. You might start with the Linux Foundation's report: the Census III gathered millions of data points to examine security, collaboration, and innovation in #OpenSource. https://t.co/QCzWU3iSKw
developer-tech.com
The Linux Foundation has released a report that identifies the most commonly used free and open source software (FOSS) application libraries.
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Why do I need marketing if I'm working in open source? Getting your voice heard means finding a community to work as an amplifier. Open source marketers help you find the people you need to sustain your #FOSS projects. Plus, we're part of that vocal team😉 https://t.co/59WJLmSmqo
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If you're still running on Drupal 7, it's past time to consider upgrading—support ends in a little less than a month, which means a lot fewer eyes on potential security vulnerabilities. Have you checked out the cool new features of Drupal v.11 yet? https://t.co/Pphi4DLBVU]
linkedin.com
Drupal 7 security support ends in one month on 5 January 2025! If you are running #Drupal7 beyond this date, your website will be vulnerable to security risks and may face compatibility issues. Learn...
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Want a b2b tech marketing agency that lives its values? Use an open source marketer: #OpenSourceValues means shared resources (Ours: https://t.co/59WJLmSmqo). If you're already in the #FOSS world, an enthusiastic marketing partner who shares your values gives you a head start.
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No idea where to start on your SaaS or Tech communications? We've got your back. OSP experts compiled a guide to 10 key components. Build a successful, strategic, multi-channel communication plan that starts with a Value Map. https://t.co/uq3KzHOowh
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An #OSPea spotted in the wild! Felicity hosted the final session at #WritetheDocs in Australia at the end of November. It's amazing how lightning talks about failed tech writing can bring us together. Also, check her excellent nerd glasses.
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A week later, we're still thinking about #T3CON in Dusseldorf and all the fun our team had learning about TYPO3—and doing our part to adjust perceptions of the cranky #TYPO3 community. Read the recap here: https://t.co/EuwpYKsGk7
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When you draft #MarketingContent, consider the #Meta structure. Check out the comprehensive #OSPGuide to writing titles and meta elements within your next compelling piece of content. https://t.co/oEG3lUzlGs
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Grammar Girl interviews one creative company that came around on their hardline no-AI policy: At OSP, we use some AI tools in our workflow: how about you? Where do you see these tools as supportive or limiting to your team's writing workflow?
https://t.co/loik03LwBb"
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Interesting news in the crossover space between #OpenSouce and #AI: computer science synthesizer OpenScholar seems to be outperforming academic research tools built on ChatGPT, both in terms of information reliability and accessibility. https://t.co/v17kPMPo9p
venturebeat.com
OpenScholar, an innovative AI system by Allen Institute for AI and University of Washington, revolutionizes scientific research by processing 45 million papers instantly, offering researchers...
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An #OpenSourceMarketingAgency is a partner in your mission, helping your work get noticed—by your community and customers. Excellent marketing content means more support and sustainability for your projects—whatever stage they're at.
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We love to see an #OpenSource alternative making waves—or is it ruffling feathers, in this case? Either way, it'd be hard not to see just how high X competitor #BlueSky has soared. https://t.co/8ETKHPSYuq]
techcrunch.com
Bluesky is the latest app users are flocking to in an effort to replace X. We answer all your questions about the social network.
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