Brands, experiences, emotion and AI. Now there's a cocktail of ideas. This the topic I'll address during my keynote for Prof Philip Kotler at this years' World Marketing Summit in December. #kotlerimapct #ewms https://t.co/EAO6tEBshS

If your brand is going down the price, promotion, discounted rabbit hole this is an interesting podcast for you - even if you don't work in fast fashion or FMCG. The principles apply. https://t.co/Gyz4lBoiWr #brand #brandstrategy #brandperformance

Will Bloom & Wild's strategy around customer retention over acquisition pay off? I think most marketers in the know will have a view on this. 🤔 https://t.co/6UzP89MtXJ

The key point this article makes relates to the dangers of competing on price and not value (which price is part of) https://t.co/RcxA7Onsf5

👂 KIller quote in this interview in this @UncensoredCMO: 🎤 "Great values build great value for business. Most iconic brands hold that as true. And they hold those values of their history no matter what the trends and hype in the world." https://t.co/9jsJZtSqiW

Adidas is a cautionary tale for organisations that become addiction to promotion. Short term gain for long-term, long and deep pain. https://t.co/kuzzWWnzhA #brand #brandequity #brandstrategy

This point about brand education is spot on. Making the brand more magnetic in terms of attracting partners is another major benefit. No doubt this would also apply to other brand-related activities e.g. employer branding t https://t.co/e68UJGeH8n #brand #brandstrategy

Zoom laid off its DEI team—and it's not the only company making cuts. It’s like CSR-related investment then cut backs all over again. https://t.co/3HgpiYTVOI

Need two Blues vs Sunderland tickets? Two spare tickets going for today’s game in Gill Merrick Lower. One general ticket. One senior ticket. Should be £55. Happy to see them used for £50. Direct message me for details 💙👍

Good times delivering a #personalbranding #mastercalss at @WarwickBSchool. Thank you for inviting me and being such gracious hosts. #personalbranding #mba #warwickbusinessschool

Some pointed practical advice on how to sell brand into the c-suite. 1) Set a clear context 2) Be clear on the question you are answering 3) Own your recommendations https://t.co/6WlGRZ6gl3

Interesting summary of Unilever’s growth during 2023. Going forward their desire to 1) Do fewer things better and 2) Reduce complexity caught my eye. More brands would be well served to follow suit. https://t.co/f8mV2DhXuR #brand #brandstrategy #brandarchitecture

The points in this post apply to most, if not all industries in the context of applying generative AI. > Establishing effective governance: > Building consumer trust and engagement > Gaining workforce buy-in > Building solutions for scalability

This is an interesting development and will bring the importance of brand experience into sharper focus because the identified experience and how that experience is delivered need to intersect with the brand. https://t.co/OXhqNC2R1U #brand #brandexperiences #experiences

The Generative AI wave is building and building as children take to Gen AI - worrying and wonderful in equal measures

Some projects are particularly special and this one for Agacad definitely fits that category. The hard work, commitment and willingness to embrace new ideas by the whole Agacad team was something else. Thank you. https://t.co/KqbewYJRv2 #brand #brandstrategy #privateequity

Interesting development at Stanford in the form of their Foundation Model Transparency Index https://t.co/yI8Gv1kgmF Digital ethics, starting to take effect. #AI #Aiethics #brandtransparency

🎤 It was my pleasure to deliver a talk outlining how Lithuanian companies can build a brand for the UK market and expand into the UK market the West Midlands. Here's a link to the talk I gave - https://t.co/3U0Nn0UtNb https://t.co/7xuo6WTs3c #lithuania #birmingham

🎤 Now is the time of year when CMOs, CEOs etc., book end-of-year/start-of-year keynotes. If you're looking for someone to speak about brand experiences or brand-driven why not check out my personal www? https://t.co/vved84MHqR I'd be happy to hear from you. #brand #keynote

Really interesting move from EE which demonstrates the value of not having a brand name clearly connected to a category. I have no idea if this was the original strategy behind the original rebrand or if Lady Luck played her hand? https://t.co/Ya9ox3x1CY #brandessence