olishaw
@olishaw
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Growing Design Studios and Networks, Service Design leader, and Creative Consultant to the Fortune 500
Global
Joined February 2007
@DesignopsC @olishaw @BCG Remember lead with #empathy & create #space for team #culture Thanks @olishaw - that was fascinating! #designops #innovationops
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Rebranding a global organisation from the inside (in 6 months). One of my fav initiatives to have sponsored from my time at Idean, and working with such a great cross-studio team to represent the brand, to create the new brand :)… https://t.co/gwmDK5l5DP
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Really engaging workshop this morning by @olishaw on Designing for Impact at this year's #NUXCamp as part of #LeedsDigi19
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It's the last few days before this year's #NUXCamp @LeedsDigiFest in #Leeds! 🎉 We're knee deep in admin, stationery orders and printing, but we'll happily handwrite a name badge for you 🖊️📛👍 if you still need to grab a ticket: https://t.co/HXduGuCZQK
#UX #workshops
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When does a Brand Identity end and a Design System begin? Or why do so many brand identities fail when they reach a product team? Both would consider themselves to be a single source of truth for the brand or design. Both contain tangible assets and in… https://t.co/ql7JrDrdgL
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When does a Brand Identity end and a Design System begin? Or why do so many brand identities fail when they reach a product team? Both would consider themselves to be a single source of truth for the...
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What makes for good brand loyalty? It starts by thinking about the brand relationship and the experiences that the audience values. It's more than just financial discounts. It's looking at “experience currency”, what are the mean… https://t.co/XEyVjNsbbm
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What does a customer journey mean in 2019 and beyond? The customer funnel is no longer linear. Maybe it's circular, maybe an interconnected system of touchpoints - we need to start understanding and designing the customer relatio… https://t.co/kmbeXzjqK7
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Death to features! Focus on the touchpoints! Digging deeper into designing for moments, and how a brand can better leverage the moments of a relationship with a customer. Customer Touchpoints - The Point of Interaction Between Bra… https://t.co/OSb1fXvWBO
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RE-HUMANIZING Brand experience and work culture. While the future of business centres around automation, artificial intelligence, chatbots, and alike. The future of brands is shifting towards #purposedriven #peoplefirst #empath… https://t.co/eBjcaxTLZ7
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Building on #servicedesign #touchpoints, make more of these 'moments' as part of a considered #brandexperience, create a deeper more meaningful relationship with the customer. #momentsoftruth #signaturemoments
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2019 will see a strong rise in #brandexperience - #sound is so important to so many of the #touchpoints, and #moments we engage with a product, service, or communication. 'Bring back the Brand Mnemonic'
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Building on the #brandexperience sense; sound. @karlsadler has been up to some interesting things, developing behavioural principles to inform sonic #branding
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Some great #systemsthinking in this look at what "THE #future BOOK was meant to be", bold visions of interactive, moving, personalised books. In summary "Our Future Book is composed of email, tweets, YouTube videos, mailing list… https://t.co/dXU1z7xbFR
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How you experience a feature, product, service, and brand spans many touchpoints. All too frequently we neglect the importance of all the senses, like the sound of a silent car... #brandexperience #sounddesign #touchpoints #experiencedesign
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