Olena Bomko
@olenabomko
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Marketing + growth for tech startups. Growth Playbooks ▶️
Ukraine
Joined December 2020
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Last Seen Profiles
Pinned Tweet
I crossed 7 million views on LinkedIn. A couple of interesting things:
1. I don't use LinkedIn analytics as a main indicator. I don't check it very often. I use positive qualitative signals:
- post/comments where people tag me,
- direct messages,
- inbound requests from
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When you're a freelance marketer but want to sound more like "an award-winning digital marketing agency."
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@engineers_feed
1/ Inappropriate questions or comments.
2/ Not providing a salary range.
3/ Constant rescheduling.
4/ Disrespecting others.
5/ Values conflict.
6/ Lack of clarity in answers to your questions.
7/ Excessive number of interviews.
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Will you contact sales if a company doesn't publish rates on the website?
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@engineers_feed
1. They're empathetic.
2. They know how much they do not know.
3. Have good sense of humor.
4. Are open-minded and curious.
5. Can handle the challenges life tosses at them.
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Will you hire a person with this work history?
Picture: Trung Phan
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That's how marketers create useless buyer personas.
Pic: Maya Moufarek
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@engineers_feed
1/ Your family will never understand what you do.
2/ People expect you to be able to fix anything.
3/ You need more than technical skills.
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That's why storytelling wins.
The pic: B. Rossen & K. Lurie
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How to find the first 100 customers for your startup.
By Pierre Herubel
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LOOK AT THIS!!! I'm nominated as The Community Member of the Year on Product Hunt.
@ProductHunt
😻
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And then everyone hates marketers. And have all the reasons to do this.
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The world economy is explained with just 2 cows.
By Newstalk ZB
1. Communism
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Do you use LinkedIn? Share your profiles, so we can connect with you.
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@engineers_feed
Everyday is an adjective we use to describe something that’s seen or used every day. It means “ordinary” or “typical.”
Every day is a phrase that simply means “each day.”
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My clients (early-stage SaaS): we already tried marketing. It doesn't work.
Me: what did you try?
My clients: we tried ads.
Me: 😤
Marketing isn't ads. Marketing doesn't start with ads.
Ads amplify what already works. You can't run ads without a clear website, social proof,
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We all DON'T have the same 24 hours in a day. Places I've worked from since the war started:
- corridor (basement)
- the other side of my occupied city (because we didn't have the internet)
- the area near the frontline
- roof
- hospital
- buses
- shops
- bed
- dentist's office
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Crossed 5.6 mln views on LinkedIn in 2023. For a woman from a small Ukrainian city, it’s HUGE.
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The war divided us for 660 days. All my family escaped the war zone in 2022. My grandmother refused to relocate.
She couldn't cope with the fact that she lost her home.
She is 87. We're together again.
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@engineers_feed
1/ Take inventory of your resources.
2/ Find a water source.
3/ Seek or create shelter.
4/ Locate a food source.
5/ Stay calm and assess the situation (easier said than done).
6/ Use everything at your disposal.
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How to find the first 100 customers for your startup.
By Pierre Herubel
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Crossed 25K on LinkedIn 🚀
No hacks, tricks, hooks. Just consistency.
Want to connect there?
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My awful
@ProductHunt
launch as a hunter:
1. We were №1 all day and night.
2. At 3 AM, I noticed that PH deleted our launch at all.
3. Nobody responds why.
Can you help, please?
@rrhoover
@rajivayyangar
You gave me a Community Member of the Year (runner-up). People will ask
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Crossed 35K followers on LinkedIn. A person from a small Ukrainian city who
- never used any social media before
- didn't speak English
- studied computer engineering, not marketing
To
- reached 18 mln views on LinkedIn
- was in LinkedIn Top 200
- worked with amazing tech
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My awful Product Hunt launch as a Hunter:
1. We were №1 all day and night. I was super proud because the second place had a famous founder (the designer of the cartoon people you see on websites). The 3rd — $30M startup.
And we were №1. Can you imagine our excitement?
2. At
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For all non-native English speakers.
Works for native speakers, too :)
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@engineers_feed
4
1. What happens if you get 1 sock? You haven’t got a pair :)
2 Get another sock. The worst case? You won’t have a pair either.
3. Get another sock. The worst case? Three different colored socks, so you still haven’t got a pair.
4. Get another one. Done ✅
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UX writing tip.
"Sign Up" and "Sign In" button labels confuse users.
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Today is my birthday🎁I have 3 free growth resources for you:
1/ Product Hunt Launch Checklist
2/ LinkedIn Profile Checklist
3/ LinkedIn Growth Checklist
The link is at the top of my profile.
And you can get my LinkedIn Inbound Playbook (Customer Research or Product Hunt)
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"Everything should be made as simple as possible, but not simpler."
Albert Einstein
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My clients (early-stage SaaS): we already tried marketing. It doesn't work.
Me: what did you try?
My clients: we tried ads.
Me: 😤 Marketing isn't ads. Marketing doesn't start with ads.
Ads amplify what already works. You can't run ads without a clear website, social
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Should founders do marketing (even if they are tech founders)?
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@engineers_feed
When you’re waiting for your friend to come to the phone. And make polite conversation with their parent, who answered the phone :)
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"I go to the forest to lose my mind and find my soul." In reality, I go to the forest to keep myself from losing my mind :)
Nature has great simplicity. And great beauty.
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If a client says, "We don't need research. We know our customers", I'll present this video :)
Video: Maikel Stuijfzand
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🔥2222 followers on Product Hunt. I will hunt a product (maybe products) in April. I will relaunch my Playbook, too.
Want to connect?
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I became №4 LinkedIn Ukraine. And №1 in Branding & Positioning Ukraine.
People who laughed at my face because I didn't study at a "good" university discovered this list 😎
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You don't know how customers use your product. Do customer research.
Video: Adrian Wright on LinkedIn
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I tweeted about reaching 25K on LinkedIn.
Now it's 26K (Product Hunt people, hi 🤗)
0 outbound, ads, hacks, and hooks.
I will launch my LinkedIn Inbound Playbook on Product Hunt.
Support me, please 😊 Here's a link to get a notification:
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My LinkedIn Inbound Playbook is LIVE on Product Hunt 🚀
In 2023, I reached 26K followers without outbound messages, ads, LinkedIn Premium, and different hacks.
Support me, please 😊
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I still count unhappy people in the forest. And it's still 0.
I was tired on my way to the forest. But on my way back, I was flying.
It's definitely not a coincidence.
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@MindHaste
Because we're afraid of change.
Because we would have to start over.
Because what we have is sad but comfortable.
Because we were sure we could make this work.
Because what if we regret it?
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4 years on LinkedIn 🥳
- crossed 30K+ followers and 15 mln views
- was in LinkedIn Top 200
- found amazing clients (They found me)
- created and sold 3 digital products
- became Community Member of the Year on Product Hunt (runner-up)
That's how:
1. Define your positioning.
2.
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I lost my motivation to tweet here. Don't know why. Is it only me?
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Returned from the forest. Met 0 unhappy people.
You know how many unhappy people are in cities.
I believe these facts are related.
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A typical tech website visit:
1/ Battle with all but essential cookies.
2/ Try to figure out what all this jargon means.
3/ Stop the auto-playing video.
4/ Close the support widget.
5/ Close the "subscribe to our newsletter" pop-up.
6/ Thinking "why did I open this website?"
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How to create a SaaS website structure? What pages should you include?
Here's a simple example you can use as inspiration ⬇️
Please note: your website structure should be unique. It depends on your product, positioning, messaging, and strategy.
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Happy Holidays from me and my Christmas trees 🌲🌲🌲
I hope we'll have peace, health, and wellness in 2024.
If this is a bad time for you, don't feel guilty. I hope that you are able to reach out for help and find some healing.
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Eugene Schwartz is one of the best copywriters in history. What's the secret?
"I Write With My Ears.
Copywriting is the simplest of all possible jobs.
Lazy ears produce bad ads. Here’s what I’ve discovered about sharpening mine:
1. Sit down with the owner of the product —
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@engineers_feed
1. You had to do unreasonable work during the interviews.
2. Employees refer to themselves as a “family.”
3. They provide vague answers to direct questions.
4. They are rude.
5. No opportunities for growth.
6. Inflated salary.
7. High turnover.
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I already haven't achieved my monthly resolutions. And ruined most goals.
- 6 people (all inbound requests) are waiting for my response now. And I didn't respond on time.
- I work late at night. Not connected with the hustle culture. Connected with my family members and my
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