Have you ever come across some online comments that sounded something like... "I always get sunburned whenever I use one of those Asian sunscreens. Those sunscreens are a scam." In this video, I'll tell you why this happens and share with you an updated selection of my

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Korean media reports that CJ Olive Young tried to acquire a significant minority stake in the skincare brand Isntree but the acquisition fell through last month due to a valuation disagreement between the two parties. Earlier this year Isntree appointed Deloitte Korea ("Deloitte

IOPE has launched Retinol Reti-Jection Serum, a new retinol treatment formulated with spicule technology. As you may remember from my guide on Korean retinoids, IOPE was the very first beauty company in Korea to stabilise retinol in 1997, and it is still widely recognised as the

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The Korea Herald published an interesting article discussing the fact that many dermatology clinics in Seoul no longer offer medical treatments for common skin conditions, prioritising more profitable cosmetic treatments. People in Korea have been aware of this for some time,

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As I revealed exclusively earlier this year, the L'Oréal group acquired Gowoonsesang Cosmetics, the parent company of the iconic Korean skincare brand Dr.G. Korean media is now reporting that, following the acquisition, Gowoonsesang Cosmetics has decided to discontinue the vegan

The Korea Corporate Reputation Research Institute revealed the most popular sunscreen brands of August in South Korea. 1 - Cell Fusion C 2 - Dr.G 3 - AHC 4 - Shingmulnara 5 - Kinel 6 - Hera 7 - Round Lab 8 - Bioré 9 - Banana Boat 10 - Lancôme 11 - IOPE 12 - Nivea 13 - Kiehl's

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KOTRA (Korea Trade Promotion Corporation) and the South Korean Ministry of Trade, Industry and Energy have launched tariff response vouchers to support around 1,300 small and mid-sized Korean companies after the recent introduction of new US tariffs. The organisations also

Barunbarum is a biomimetic beauty innovation company founded by Jung Suk Kyun, a Doctor of Pharmacy from Chung-Ang University with several patents and publications under his belt. The company has its own research centre and works with a network of leading academic advisors to

The "BRII Melazyme 2X Eye Cream" has been developed over the course of 3 years through an extensive process that included: ingredient development, formulation, clinical efficacy evaluation, and package design. The product is the result of a collaboration among experts in

To maximise the effectiveness of this ingredient, Barunbarum formulated the eye cream with a patented Solid Lipid Nanoparticles (SLNs) delivery system, which essentially involves using nanostructures to encapsulate active ingredients in lipids so they can penetrate the skin more

The eye cream is formulated with a proprietary bio-melanin derived from a microorganism (Flavobacterium kingsejongi) discovered near the King Sejong Antarctic Research Station and synthesised through a proprietary microbial fermentation technology. While in skincare we often

A Korean company called Barunbarum has developed an eye cream named BRII "Melazyme 2X Eye Cream", and the novel technology behind the product won the 2025 Korea Excellent Patent Award last month. 🧵 #kbeauty

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APR (the parent company of Medicube) has surpassed the giant Amorepacific and is now the top Korean cosmetics company by market capitalisation on the KOSPI. APR's share price is currently 200,000 KRW (roughly 140 USD), which represents a 300% increase year-on-year. Revenue is

Korean cosmetic manufacturing giant Kolmar Korea has announced that it has recently passed the international SPF proficiency test for sunscreens, organised by France’s BIPEA (Bureau Interprofessionnel d’Études Analytiques). Kolmar Korea is the first cosmetic manufacturer (as

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