As Obsess becomes part of Napster (formerly Infinite Reality), we’re uniting under one name and continuing to deliver the immersive, AI-powered digital experiences you know and love. Follow @napster_corp for what’s next in immersive commerce and digital innovation.

The @SamsClub immersive experience is looking ahead to warmer days, with a new design set against a sleek, contemporary virtual home—featuring the brand’s private label Member’s Mark products. Enter here: #VirtualShopping #SamsClub #MembersMark #CPG

🎯 Brands, take note: #GenZ is driving a dynamic #gaming ecosystem, reshaping how consumers connect and engage digitally. The question is—how is your brand planning to adapt? . Download the full infographic here:

💇‍♀️ Now Live: Salon Tycoon in the amikaverse on @Roblox. Why do tycoon games like this resonate? They keep players engaged with a constant drive for progress. As these players evolve into true beauty business "tycoons," they build long-term interest and investment. #BrandsonRoblox

🛒 The Benemart is now open for business! Step into the grocery-inspired world of @BenefitBeauty where shopping meets play and interaction for the holidays this virtual, real-time 3D space. Enter here: #Gamification #BenefitCosmetics #BeautyTech #VR

Virtual pop-ups are a powerful tool to generate excitement around product launches and brand moments. As your team starts planning their campaigns for the upcoming #holiday season, discover how Obsess can elevate your strategy:

Just in: Discover how a premium #appliance brand partnered with Obsess to create a virtual experience that boosted every brand KPI, from engagement to purchase. Download the case study here: #VirtualStore #Immersive #Education #ProductDiscovery

Salon @K18Hair is now open! 🧼 From the Magic Science Bus to the Hair Fiber Cave, K18’s virtual experience is centered around interactive product education. Step inside the world of #haircare here: #K18 #VirtualStores #RetailInnovation #BeautyIndustry

📈 Drive success in virtual commerce with AVA Analytics—our proprietary dashboard capturing 3D interactions in digital spaces. Brands across fashion, beauty, CPG, and more have leveraged these insights to excel in immersive retail. Read more here:

As Q3 and Q4 unfold, brands and retailers are doubling down on immersive experiences to stay competitive. A @CoresightNews study reveals that 25% of U.S. brands and retailers are placing #AI enabled content at the forefront. Access the full report here:

Curious how a prestige beauty brand captivated audiences with a French-inspired immersive experience?💄 Download the case study to discover how they achieved a 112% increase in checkouts: #Beauty #ImmersiveExperiences #Virtual #Ecommerce #Innovation

Just Launched: The Dogtopia Virtual World! 🐾. A virtual experience designed for pet parents to explore Dogtopia's daycare, boarding, and spa services, while learning how to help dogs live long, healthy lives. Explore: #Dogtopia #VirtualWorld #PetCare

Immersive ads are transforming how brands capture user interest on @Roblox. @love_amika has utilized these ad formats, including portal ads that transport users into their Obsess-powered virtual world — The amikaverse. 🪐Learn more:

Swipe to discover why brands are turning to gamification for long-term engagement! 🎮✨. Explore gamification in Obsess-powered experiences here: #Gamification #BrandMarketing #ImmersiveShopping #Innovation #BrandedGames

🎧 Listen in as our CEO and founder, Neha Singh, shares how @obsessVR is leveraging #GenAI to revolutionize the creation of virtual experiences. Read the full conversation here: #AI #VirtualExperiences #ImmersiveShopping #TechinRetail

🚀 New in #virtual shopping: 3D Model Viewer. The ever-evolving @CrateandBarrel virtual flagship includes a host of innovative features for product exploration. The latest highlight is the #3D Viewer. 🔍. Explore here:

More and more brands are leveraging @Roblox as an ROI-focused marketing tool for #GenZ and beyond. Let us know which new features are sparking your interest!👇.

📣 #Beauty brands are innovating by marrying e-commerce with gamification. Brands like @tartecosmetics, @laneige_us, @elfcosmetics, and @ElizabethArden have introduced branded games in their virtual worlds to incentivize users, enhance engagement, and boost product discovery.

Obsess is introducing 3D visualization & customization tools for sales and marketing teams in the #ProfessionalProducts industry. 🚀. Learn more here: #B2B #enterprisesales #3D #visualization #sales

Experience the essence of summer at the virtual @RalphLauren Southampton store! 🌞✨. From timeless classics to fresh new summer arrivals, the immersive environment brings the coastal charm of Southampton right to your screen. Explore here: