Oakway Marketing
@oakwaymarketing
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Oakway Marketing helps home service, healthcare, and franchise businesses grow through performance-driven websites, SEO, paid advertising, and clear, actionable
New Jersey
Joined May 2025
Your website might not need a full redesign—just a smarter refresh. Here’s how to get better results from what you already have:
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Trying to get more out of your service pages?. Here’s how to structure one that ranks and converts:
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Live chat, call buttons, or forms—which one actually converts better?. We just published a breakdown for home service businesses. Here's what works:
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Want your website to do more than look good?. Here are 5 underrated pages every home service business should have:
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Your reputation is only as strong as the system behind it. Here are the best tools to help home service businesses manage reviews and stay ahead:
oakwaymarketing.com
In this post we’ll dive deep into what to look for in an online reputation management solution — and compare the top tools built to support multi-location home service businesses.
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It’s not just how many reviews you have—it’s how fast you earn them. We just published a guide on why review velocity helps home service businesses rank in the map pack. Read it here:
oakwaymarketing.com
When it comes to ranking in Google’s local 3-pack (also called the "map pack"), most home service businesses focus on total review count. That matters — but what matters more is how often you're...
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Bad reviews happen—but they don’t have to wreck your reputation. Here’s how to recover without losing trust:
oakwaymarketing.com
Every business gets a bad review now and then. But when they pile up, go unanswered, or catch you off guard, it becomes more than a one-off issue — it becomes a review crisis.
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Want more reviews from your customers?. Train your techs to ask the right way. We put together a guide—plus scripts that actually work. Full article:
oakwaymarketing.com
Technicians are the face of your company. They build trust in-person — and they’re your most powerful asset for generating consistent, authentic 5-star reviews.
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Google Ads can work—but only if you avoid the mistakes that drain your budget. Here are 5 things that cost home service businesses thousands:
oakwaymarketing.com
In this post, we’ll walk through five of the most common PPC mistakes we see — and how to fix them before they cost you more jobs and more money.
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Expanding to a new area?. Use PPC to test the market before you commit. Here’s how home service businesses can validate new territories with ads:
oakwaymarketing.com
Thinking about expanding into a new city or suburb, but not sure if there's enough demand? Don't guess. Use PPC to test it first.
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Should you spend on branded PPC—or go after non-branded terms?. We break down what home service businesses need to know before they launch another campaign. Read the guide:
oakwaymarketing.com
If you're running Google Ads for your home service business, you're probably wondering: should I bid on my own name?
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You don’t have to wait for bad leads to hit your inbox. We just published a guide on how to qualify PPC leads before they ever call. Full article:
oakwaymarketing.com
If you’ve ever had your team waste hours on low-quality calls, you’re not alone. The good news? You can qualify leads before they call by being more strategic with your PPC setup.
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Most Google Ads campaigns don’t book jobs—they just spend money. We wrote a guide to help home service businesses build campaigns that actually convert. Check it out:
oakwaymarketing.com
In this guide, we’ll show you how to set up a Google Ads campaign designed for one thing: converting high-intent searchers into paying customers.
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Paid media should give you more than just clicks. We just published a blueprint for home service businesses to build a steady lead pipeline using paid ads that actually convert. Full guide:
oakwaymarketing.com
This blueprint outlines the full paid lead generation strategy every home service business should have to generate reliable, high-quality leads that turn into real revenue.
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How long does local SEO take for home service businesses?. We break down the real timeline, what to expect, and what actually moves the needle. Full article:
oakwaymarketing.com
If you’re a home service business owner investing in SEO, it’s normal to ask: "When will I see results?" The short answer? SEO is not instant. But it is absolutely worth it.
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Local SEO works, but only if you avoid the usual traps. We just published a guide on the mistakes home service businesses need to stop making in 2025. Check it out:
oakwaymarketing.com
Local SEO is one of the highest-ROI marketing strategies for home service businesses — but it’s also easy to get wrong.
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Reviews don’t just build trust. They play a major role in how high you rank in local search. Here’s how it works—and what to do about it:
oakwaymarketing.com
Most home service business owners think of reviews as a way to build credibility or social proof. And while that’s true, reviews do a lot more than make you look trustworthy — they directly influence...
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Trying to rank in more cities without hurting your site?. We just published a guide on how to build service area pages the right way—without hurting your SEO. Check it out:
oakwaymarketing.com
Service area pages can be one of the most powerful tools in local SEO for home service businesses — if they’re done right. Too often, companies fall into the trap of creating dozens of near-duplicate...
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Your homepage could be working harder. We just broke down what makes a home service homepage convert—and what usually kills it. Check it out:
oakwaymarketing.com
In this post, we break down exactly what makes a homepage convert — and what kills performance for home service businesses.
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Your website doesn’t need to look cooler. It needs to convert better. We just published a new playbook for home service businesses that shows how to turn more site visits into real leads. Check it out:
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