Robin La Pere
@noordinaryco
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Entrepreneur, business consultant, adventurer. I share insights (my own and others') on strategy, marketing, innovation, design, franchising and writing.
Auckland, New Zealand
Joined March 2014
A huge ship runs around on your lawn and you don't hear it?
bbc.com
Johan Helberg says he was "quite astonished" to look out of his window and see the vessel.
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After 9/11, NATO's Article 5 was invoked for the first (and only) time ever by the United States. Troops from the UK, Canada, Germany, France, Italy, the Netherlands, Denmark, Australia, Spain, Poland, Norway, Romania, Turkey, New Zealand, Estonia, Lithuania, Latvia, Ukraine,
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I admire a lot of what you do, @elonmusk .. but your vicious attack on President Zelensky last night was incredibly disappointing. Anything negative to say about Vladimir Putin - or is it just the guy whose country he illegally invaded who is the problem?
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Could zero-emissions hydrogen-powered engines be the next big thing?
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Trump fires ... and shoots himself in the foot yet again. Read the paragraph: "A new program was established in 2019, during Trump's first term in office, seeking to give people with disabilities a pathway to work in air traffic operations."
bbc.com
He told a news conference that diversity hiring efforts at the Federal Aviation Administration may have led to safety issues.
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Franchising is evolving faster than ever🚀 2025 isn’t just about adapting; it’s about redefining the rules. Discover how groundbreaking franchises are setting the standard for success in my latest blog. 👇 #Franchising #Innovation
https://t.co/DsOdEDdjBH
noordinary.co.nz
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Report: Meta's fact checking program failed to spot most disinformation Is that a good reason to shut it down completely rather than continue to improve and refine it as Meta does with its other technology? https://t.co/CV4ZlNENgA
mashable.com
NewsGuard found 86 percent of sampled posts got past fact checking flags.
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Sarah’s website visitors and online orders dried up suddenly and sharply. She discovered that instead of finding her website near the top of the search rankings, she was now presented with AI-generated 'overviews'. Are you finding the same issue? https://t.co/U3v9oXxK2r
noordinary.co.nz
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You've probably heard about the latest Jaguar rebranding debacle. I call it a debacle because the proposed new logo and brand image has brought a flood of criticism and ridicule from almost everyone. But Jaguar had to do something. https://t.co/4OIfl1jKmR
#rebranding
noordinary.co.nz
Jaguar's recent rebranding announcement has stirred up fierce criticism and even ridicule. Critics say Jaguar has thrown its iconic brand heritage into the toilet and come up with a new brand image...
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Is this the most novel use of AI yet? Phone scamming has got so bad in Britain that telecom company has introduced Daisy, an AI-generated grandma. Her sole purpose? To keep scammers on the line and waste their time so real people don't have to. https://t.co/opl5oPQF2E
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If you’re not up with the latest on 102-year-old brand remakes, you’ll never guess whose rebranding teaser this is part of. Will this rebrand be a flop and mean the end of an icon? Or is it the beginning of a new era for the brand? https://t.co/OLMH0GmzQC
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You may think that the next four years won’t be much different from Trump's first four years in office. But Trump is anything but predictable. So what can we in the international franchise community expect over the next four years? https://t.co/f3TniR3cIJ
noordinary.co.nz
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Do Franchise Disclosure Documents have to look dull, unmotivating and, frankly, scary? Upgrade your FDD to convert more franchise leads. https://t.co/9kOT1VSNNe
#franchising #FDD #disclosuredocument
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This guy has, in my opinion, revolutionised the franchise industry with his unique approach to strategic franchisee recruitment and responsible franchising practices. Here's how he's done it. #franchising
https://t.co/JDmyPHYgbS
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Do franchising survey reports provide actionable insights, or are they too broad and generic to make a real impact? Could we be missing out on key opportunities to drive improvement and innovation in franchising? https://t.co/SBopg7xuTg
noordinary.co.nz
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Team New Zealand's stunning victory in the 2024 America’s Cup has become a source of inspiration far beyond the world of yacht racing. The principles that led them to success can serve as powerful lessons for businesses looking to excel in 2025. https://t.co/G1rg2vjokr
noordinary.co.nz
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Following years of economic uncertainty, shifting consumer behaviours and adaptation to post-pandemic realities, indicators suggest that 2025 could mark a significant turning point for franchising #franchising
https://t.co/PcoZ945Af6
noordinary.co.nz
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Congratulations to Emirates Team New Zealand on their incredible victory at the America's Cup—the Kiwis’ third win! I love seeing how new technologies power the America’s Cup boats, driving excellence and inspiring other industries to embrace innovation. Kia kaha!
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Believe it or not, this is a barber shop. I love new business models that put the customer first and use the customer experience to create a competitive advantage. Or as Scissors & Scotch call it ‘the best damn part of your day’. https://t.co/eaaFjaLlnt
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