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Robin La Pere Profile
Robin La Pere

@noordinaryco

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Entrepreneur, business consultant, adventurer. I share insights (my own and others') on strategy, marketing, innovation, design, franchising and writing.

Auckland, New Zealand
Joined March 2014
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@noordinaryco
Robin La Pere
9 months
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@noordinaryco
Robin La Pere
10 months
A huge ship runs around on your lawn and you don't hear it?
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bbc.com
Johan Helberg says he was "quite astonished" to look out of his window and see the vessel.
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@P_Kallioniemi
Vatnik Soup
1 year
After 9/11, NATO's Article 5 was invoked for the first (and only) time ever by the United States. Troops from the UK, Canada, Germany, France, Italy, the Netherlands, Denmark, Australia, Spain, Poland, Norway, Romania, Turkey, New Zealand, Estonia, Lithuania, Latvia, Ukraine,
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@piersmorgan
Piers Morgan
1 year
I admire a lot of what you do, @elonmusk .. but your vicious attack on President Zelensky last night was incredibly disappointing. Anything negative to say about Vladimir Putin - or is it just the guy whose country he illegally invaded who is the problem?
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@noordinaryco
Robin La Pere
1 year
Could zero-emissions hydrogen-powered engines be the next big thing?
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@noordinaryco
Robin La Pere
1 year
Trump fires ... and shoots himself in the foot yet again. Read the paragraph: "A new program was established in 2019, during Trump's first term in office, seeking to give people with disabilities a pathway to work in air traffic operations."
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bbc.com
He told a news conference that diversity hiring efforts at the Federal Aviation Administration may have led to safety issues.
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@noordinaryco
Robin La Pere
1 year
Franchising is evolving faster than ever🚀 2025 isn’t just about adapting; it’s about redefining the rules. Discover how groundbreaking franchises are setting the standard for success in my latest blog. 👇 #Franchising #Innovation https://t.co/DsOdEDdjBH
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noordinary.co.nz
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@noordinaryco
Robin La Pere
1 year
Report: Meta's fact checking program failed to spot most disinformation Is that a good reason to shut it down completely rather than continue to improve and refine it as Meta does with its other technology? https://t.co/CV4ZlNENgA
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mashable.com
NewsGuard found 86 percent of sampled posts got past fact checking flags.
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@noordinaryco
Robin La Pere
1 year
Sarah’s website visitors and online orders dried up suddenly and sharply. She discovered that instead of finding her website near the top of the search rankings, she was now presented with AI-generated 'overviews'. Are you finding the same issue? https://t.co/U3v9oXxK2r
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@noordinaryco
Robin La Pere
1 year
You've probably heard about the latest Jaguar rebranding debacle. I call it a debacle because the proposed new logo and brand image has brought a flood of criticism and ridicule from almost everyone. But Jaguar had to do something. https://t.co/4OIfl1jKmR #rebranding
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noordinary.co.nz
Jaguar's recent rebranding announcement has stirred up fierce criticism and even ridicule. Critics say Jaguar has thrown its iconic brand heritage into the toilet and come up with a new brand image...
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@noordinaryco
Robin La Pere
1 year
Is this the most novel use of AI yet? Phone scamming has got so bad in Britain that telecom company has introduced Daisy, an AI-generated grandma. Her sole purpose? To keep scammers on the line and waste their time so real people don't have to. https://t.co/opl5oPQF2E
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@noordinaryco
Robin La Pere
1 year
If you’re not up with the latest on 102-year-old brand remakes, you’ll never guess whose rebranding teaser this is part of. Will this rebrand be a flop and mean the end of an icon? Or is it the beginning of a new era for the brand? https://t.co/OLMH0GmzQC
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@noordinaryco
Robin La Pere
1 year
You may think that the next four years won’t be much different from Trump's first four years in office. But Trump is anything but predictable. So what can we in the international franchise community expect over the next four years? https://t.co/f3TniR3cIJ
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noordinary.co.nz
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@noordinaryco
Robin La Pere
1 year
Do Franchise Disclosure Documents have to look dull, unmotivating and, frankly, scary? Upgrade your FDD to convert more franchise leads. https://t.co/9kOT1VSNNe #franchising #FDD #disclosuredocument
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@noordinaryco
Robin La Pere
1 year
This guy has, in my opinion, revolutionised the franchise industry with his unique approach to strategic franchisee recruitment and responsible franchising practices. Here's how he's done it. #franchising https://t.co/JDmyPHYgbS
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@noordinaryco
Robin La Pere
1 year
Do franchising survey reports provide actionable insights, or are they too broad and generic to make a real impact? Could we be missing out on key opportunities to drive improvement and innovation in franchising? https://t.co/SBopg7xuTg
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noordinary.co.nz
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@noordinaryco
Robin La Pere
1 year
Team New Zealand's stunning victory in the 2024 America’s Cup has become a source of inspiration far beyond the world of yacht racing. The principles that led them to success can serve as powerful lessons for businesses looking to excel in 2025. https://t.co/G1rg2vjokr
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noordinary.co.nz
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@noordinaryco
Robin La Pere
1 year
Following years of economic uncertainty, shifting consumer behaviours and adaptation to post-pandemic realities, indicators suggest that 2025 could mark a significant turning point for franchising #franchising https://t.co/PcoZ945Af6
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Robin La Pere
1 year
Congratulations to Emirates Team New Zealand on their incredible victory at the America's Cup—the Kiwis’ third win! I love seeing how new technologies power the America’s Cup boats, driving excellence and inspiring other industries to embrace innovation. Kia kaha!
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@noordinaryco
Robin La Pere
1 year
Believe it or not, this is a barber shop. I love new business models that put the customer first and use the customer experience to create a competitive advantage. Or as Scissors & Scotch call it ‘the best damn part of your day’. https://t.co/eaaFjaLlnt
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