This 2010 Super Bowl Dodge Challenger ad has it all: patriotic appeal, a surprise ending, and a bold reimagining of American mythos.

Sainsbury’s Christmas ad commemorates one of the most remarkable moments of the First World War. On Christmas Day 1914, the guns fell silent. British and German soldiers met in no-man’s land, shared gifts, and played football in honor of Christ’s birth.

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That kind of outcome is real. But it is also very rare. What gets missed in these “overnight successes” is the groundwork. The website, supply chain, positioning, and viral video all had to be ready. So while breakout ads can happen, most brands find success a different way...

Dollar Shave Club’s iconic video ad cost just $4,500. The company was later acquired for $1B. Founder Michael Dubin, trained at Upright Citizens Brigade, did not try to outspend the giants. He used comedy to win attention. Subscriptions sold out in minutes and the site crashed.

Why Most Ads Fail (And What Actually Works) ⠀ The Missing Link Between Organic Growth & Paid Performance Before we get into why most ads fail, a disclaimer: It is possible for a single ad to launch a business into the stratosphere. The most famous example is Dollar Shave Club.

Vintage Apple Ads

Nostalgic ad for Anduril’s limited edition ModRetro. A military-grade Game Boy form factor built with the same materials used in their drones. Sold out in eight minutes.

Facts tell. Stories sell.

Ideal marketing conditions

Dollar Shave Club’s iconic video cost just $4,500 to make. The company was later acquired for $1B. When razor prices were sky high, Dollar Shave Club didn’t try to outspend the giants. They used comedy to win attention. Subscriptions sold out in six hours and the site crashed.

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The Unwritten Rules of Organic Social Growth: 5 Rules to Attract 1,000 True Fans.

Not historically accurate, but still funny.

I'm pretty proud of this: We trained cross-layer transcoders for Qwen3 and built a dashboard for exploring the features using TDA-based graph visualizations.

Today marks the first-ever release of Cross-Layer Transcoders for Qwen3. BluelightAI has trained CLTs for Qwen3-0.6B and 1.7B, creating an explorable set of interpretable features that capture how Qwen3 represents concepts and transforms information across its layers. The Qwen3

Facebook’s new “Home for the Holidays” ad is quite good. It harkens back to what was originally great about the app: Bringing people together irl.

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And here is the key insight: You do not sell the flower. You sell them becoming Fire Mario. Most brands talk about the flower. Great brands talk about what the flower transforms you into.

This is the moment everything changes. The Super Mario Insight is that your product is not the product. Your product is what your customer becomes after using it. Little Mario = Your customer today Fire Flower = Your product Fire Mario = Who they become after using your product