Mario Peshev
@no_fear_inc
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CEO @wpdevrix & @growthshuttle , Author of "MBA Disrupted" (Best Seller). 18X Angel investor.
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This "Thread of Threads" aggregates my frameworks, lessons, and analyses across 6 core categories for B2B executives:
1. Go-to-market strategies
2. Scalable thought leadership
3. Diversification
4. Investing
5. Learning lessons
6. Data insights
I'll add more. Let's start:
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The KING of billion-dollar brands.
Ryan Reynolds.
At 47, he is a Hollywood star who owned & sold +$14 billion worth of businesses just for fun.
I spent the weekend analyzing his work.
Here’s his story, how he did it (and his most genius ads):
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How it started:
When Ryan tasted Aviation Gin in 2018, he fell head over heels.
He didn't just buy a stake – he became the face of the brand.
While other celebs sit back, Ryan rolls up his sleeves and made this ad:
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As an actor, Ryan knows his way around a camera.
He leverages his goofy personality is a perfect mix for creative ads.
Look at this "merger" announcement he did with Richard Branson and Virgin Atlantic.
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Ryan's business empire of $14B spans across industries:
• Sports (Wrexham AFC)
• Tech (1Password, Mint Mobile)
• Food & beverage (Aviation Gin)
• Automobile (Alpine F1 racing team)
• Creative (Maximum Effort Productions)
His secret? A genius, hands-on approach to marketing
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Or this Mint Mobile spot where he deadpans over a bear trap:
"At Mint Mobile, we don't hate you."
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After Peloton's disastrous "The Gift That Gives Back" ad in 2019, Ryan struck while the iron was hot.
Within days, Aviation Gin dropped "The Gift That Doesn't Give Back," featuring the same actress drowning her sorrows in gin.
The ad, of course, went viral, generating millions
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In 2022, Ryan joined some investors to drop $218M for 24% of Alpine F1 racing team.
He also invested in 1Password and starred in their ad campaign.
Why? He truly believed in the product and that's just how Ryan rolls.
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"I have to have an authentic connection with something.
Otherwise, I think the audience, the people that, the consumers of whatever that product is, are gonna know that I don't have that same sort of fluency with whatever the product is." - Ryan Reynolds
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What are the core pillars of Product-Market Fit?
1. UX
2. Feature Set
3. Value Proposition
4. Underserved Needs
5. Target Customer
Here's the tactical guide to attracting better prospects:
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Today, at 47, Ryan's not just an A-list actor.
He's a savvy businessman with a billion-dollar brand empire.
So what can we learn from his success?
• Play to your strengths
• Seize opportunities when they arise
• Get personally involved in your ventures
• Capitalize on
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Think Ryan. Think trendsetter.
He moves at the speed of culture.
For Ryan, it's about building something he truly believes in.
"I love marketing and I love gin." - Ryan Reynolds
With the trend-jacking talent and camera skills from decades in showbiz, Ryan could take any brand
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"I wouldn't characterize myself as an entrepreneur. I would characterize myself as someone who has found a couple of different things in life that I believed in with every cell in my body and this is one of them."
- Ryan Reynolds
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Why is
@elonmusk
able to run several companies simultaneously? 🤔
Managing multiple companies (or even jobs) is not just about being smart or working hard.
Right now, I own 5 companies, invest in 11, advise several, and heavily rely on core rules. 🧵
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But it's not just about the laughs.
Ryan's ads are incredibly smart + effective. Incredible!
Let me show you...
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But perhaps the biggest lesson:
Believe in yourself and your vision.
Pour your heart and soul into everything you do.
Because even the most unlikely beginnings can lead to billion-dollar breakthroughs.
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My personal takeaways from Ryan are:
1. Fail forward.
2. Take risks & bet on yourself.
3. Teamwork makes the dream work.
4. Find your niche and lean into strength.
5. Stay true to your vision, beliefs, and values.
6. Building an authentic following is the greatest leverage.
7.
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Reflecting back...
Ryan's childhood was no cakewalk.
As the youngest of 4 boys, he struggled with anxiety and shyness.
"I have a lot of anxiety, a lot of different kinds of phobias and issues that I had to sort of work through." - Ryan Reynolds
But those challenges shaped
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A couple hours since my latest newsletter blast I had
@helloparshwa
touching base on WhatsApp 🔥🔥
Growth Blueprint grew to 6,300+ founders, leaders, angels, experts. I'm aiming at 10,000 before the end of the summer.
Jump in:
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Traditional education failed us all.
It never taught us how to build, grow and manage a successful business.
Or even basic money management principles.
I want to change that for 2,000+ new startup founders joining the ranks this month.
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Feeling grateful for all the stellar creators out there making enough to just sit on a beach and chill (instead of dropping bits of know-how on Twitter, LinkedIn, email newsletters. 🙏
This thread is dedicated to 10 of my favorite creators today. 🧵
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Working with 400+ consulting clients, recurring problems and pain ups are raised with almost all of them.
These are 18 core topics we evaluate and refine with businesses generating $750K to $50M in annual revenue.
(I charge $6K - $20K for 4-12 weeks of advisory.) 🧵
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Want to be a better leader in 2024?
Check out these 22 self-improvement areas to develop your leadership skills.
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Partnerships yield rocket-high ROI with longer retention and better margins.
But don't confuse the concept of "networking" with building partnerships.
And set the right KPIs in. Here's how.
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B2C marketers struggling in B2B? 🤯
Transitioning from direct PPC conversions to 9-month-long sales cycles is a different job altogether.
Discover the key differences moving upstream and why making the switch can be a minefield.
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Stuck with inefficient sales channels in the new year?
Here's a detailed (4,500 words) guide walking through 30 different lead generation strategies for service-based B2Bs:
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The eCommerce boom, startup growth, and angel investing ecosystem of Europe - in today's interview for
@TheRecursiveEU
One of my favorite media outlets on startups and innovation across the Balkans and Europe!
The full story and my specific angle:
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Writing a business plan for your new startup or launching a new product line?
Here's a free copy of my 71-page ebook uncovering every section of a successful business, actionable questions to guide you, and bonus access to weekly management tactics.
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We tried to avoid using WordPress... and we failed. 😳
I spent 10 weeks exploring WordPress alternatives for both startups and growing projects.
All of my efforts were in vain. Here's why.
1. Memberships
I ran two surveys on community and memberships and gauged different
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7,390 subscribers of the Growth Blueprint receive weekly macro news and stock updates, angel investing opportunities, site acquisition deals, and tactical management tips.
Are you maximizing 2023 so far?
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Plenty of room to innovate in the investing space.
Examples:
1. Dividend-based investing deals 💰
A cross-section between convertible notes and royalty investing. Instead of chasing fast growth and exits, aim for sustainability, profitability, and stability.
I had a few
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Discussing the global macro challenges and business direction this year for
@Forbes
Five Critical Trends Impacting Enterprises In 2024 - Forbes -
@ForbesTechCncl
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Now if you want to build a business empire like Ryan Reynolds, I've got you.
In my new book, "MBA Disrupted", I've compiled some of the most impactful success stories in practical frameworks.
Grab a copy for just $2.99 to understand how elite serial founders, investors, and
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The official 2023 Annual WordPress Survey is out:
Last year gathered merely 3,400 submissions.
For 43% of the web, passiveness means that a handful of people set the direction for the leading CMS.
Spend 5-10 minutes to vote this week.
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Just published a 4,000+ word guide on everything you need to know about businesses:
What are they, different categories, core business problems, setting up an LLC, hiring, automation, and more.
Dive in:
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Running a WooCommerce or Shopify store in this economy?
Drop the link in a comment. Let's boost some sales for the summer season.
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How to evaluate a startup's market potential and scalability when looking for Product Market Fit? 🧵
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I spoke at 4 different podcasts this week, and brand building vs. silent building was the key topic at hand.
Many dropshippers are afraid to brag about their stores - including public store pages or posting reviews online.
This causes resistance at scale. Why? 🧵
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📋 Here's my condensed actionable checklist for continuous monitoring and measuring results in digital marketing: 🧵
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Way to goooooooooooooooo
@tryrushapp
@Shopify
Order tracking sparks joy and saves a CX rep every day 🛒
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Decided to launch my startup and leadership newsletter Business at Scale this week and we're already 1,200+ subscribers in.
Building a community of founders obsessed about growing and helping one another.
Want in?
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A question to my US friends owning firearms:
Where do you hang out with other guys talking shop, reading relevant news, looking into munitions, browsing events?
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9 out of 10 business sales are off-market: sold without a public listing.
Why?
Tons of great businesses are not for sale unless they get an estimate and a network of serious buyers.
Here's a free business valuation tool for you:
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What's the most impactful post-purchase feature for a D2C store?
Replies for a better pick!
Order tracking page
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Order notifications
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Upselling/Cross-selling
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Mask Chinese carriers
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What is the number one work challenge you're focused on in the next six months?
Bonus points for extra context in a following tweet.
More sales /cashflow
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Saving time /optimization
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Recruitment /staffing
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Diversification /sanity
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@tmac604
@VancityReynolds
@blakelively
Tons of actors tried and failed to replicate outside of movies
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I had a lot of fun printing family photos for the kids with the pocket Printpeer printer!
It's how I support
@tryrushapp
stores by being an actual customer of products we order track for.
This is a great label-maker as well. I'll be printing a couple of stickers for my
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Leading a workshop on angel investing for this edition of Tech Investors Academy organized by
@seed_blink
As the Eastern European investing ecosystem is still in its infancy, I'll share what I've gone through to date and opportunities available on the platform.
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20 years of WordPress - happy birthday to the largest platform on the Internet!
Flashback to WordCamp Europe 2014 and
@photomatt
speaking on-site in Sofia.
Special thanks to
@mikelittlezed1
for co-founding that awesome CMS with Matt 🥳🎂
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Your network is your net worth.
If you want to accelerate, stop consuming content blindly.
Press 'Reply'.
Let people get to know you.
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@Monkeymonque
@VancityReynolds
@blakelively
You'd be surprised how many celebrities failed in launching other ventures
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Now that's the type of Amazon deals I'd love to invest in 😆
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Our
@wpdevrix
clients generated over 10 BILLION page views last year.
Here are the key lessons learned across our ecosystem of publishers, eCommerce stores, B2B sites, and franchise networks.
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Planning to consolidate a few micro-hubs/search pages on my site, including:
1. Companies I follow/invest in raising a pre-seed/seed now
2. Funds/angels I work with
3. Portfolio companies/partners currently hiring (careers)
Helpful or not? Newsletter-worthy?
I'll be a user
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List me in
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Doesn't matter
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14 steps to transform your business in 2024 (considering the macro changes that kicked in last year):
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"MBA Disrupted" was scheduled for Tuesday, but hey, great management means being on time or earlier.
Just approved on Amazon Kindle - grab it while it's hot:
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126 Steps to Becoming a Successful Entrepreneur: The Entrepreneurship Fad and my experience over the years.
Would love to get some feedback from the early readers since it was just published today!
via
@amazon
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@sherrod_im
@VancityReynolds
@blakelively
Which is a good transition considering he isn't a top 10 actor
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Amancio Ortega, the founder of Zara, pioneered fast fashion and amassed $113.4 billion in net worth.
All while busting most myths on success principles and how to make your own luck.
His life story is an inspiration - here's how being different can't stop great ideas. 🧵
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The number one site acquisition category with the highest search volume in 2023 was Blogs.
Content sites ranked on top in Flippa's list of most desired acquisitions.
@photomatt
talk about blogging being back!
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Every single backend developer has a heart of designer. In a jar on the desk.
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As an async advocate, I'm thrilled with the latest
@fellowapp
release 🔥
@aydin
sold me on Fellow 2 years ago and I've since promoted the tool to dozens of startups and SMEs, including a feature in an
@Entrepreneur
async article of mine.
What's Fellow? 🧵
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B2B is recovering in Q2:
We see this across our portfolio and market data proves it.
Tracking down market data and trends in an uncertain market is integral to informing internal decisions and leadership actions.
☑️ My digital agency
@wpdevrix
launches outbound campaigns,
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MBA Disrupted print v1 - working on distribution channels soon!
Kindle version live:
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What can Ryan Reynolds teach you about entrepreneurship?
7 lessons from the Deadpool star himself:
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Been going back to my SEO roots starting November and full dive in this month.
Whatever anyone says, social algorithms get played ALL THE TIME.
SERP fluctuations happen all the time, but SERP top 10 needs to be high quality, always.
So quality > playing algos.
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Flippa just announced a new category in their portfolio of digital assets for sale - newsletters!
Every marketer knows that email ROI is hardly beatable - $40 per every dollar spent. Retention, continuous nurturing, upsells, all contribute to the value of building a list or
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We help SMEs and fast-paced startups automate their tech workflow and business growth on a monthly basis -
@wpdevrix
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@Off_Grid99
Thousands of other actors don't have the chops, though.
Plus, acting is about casting.
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Just reached 1,000,000 answer views on
@Quora
🎉✍️
I got serious about Quora in Dec 2016 and wrote over 700 answers since, reaching the 1M milestone today. Here's the detailed overview of my journey and lessons learned:
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So
@RollWorks
, together with
@forrester
, reported that 58% of B2B marketers implementing ABM closed larger deals at higher net amounts.
Overlap that with a SiriusDecisions research noticing greater than 100% increase in engagement by C-level leaders.
Our demand generation
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Celebrating my birthday today at the office - limited commute for our crew and approachable enough for my friends 😄
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It's been an eventful week - and today, we're celebrating 13 years of growing DevriX 🎂
The army of DevriX troops keeps crushing the biggest challenges for:
🟢 Some of the largest publishers on the planet on 4 continents;
🟢 Multinational 8-figure WooCommerce stores operating
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Business owners sleep well at night when:
1. Revenue > expenses
2. Current team can handle the workload
3. Brand affinity is positive
4. High NPS
5. Rainy days buffer
6. Growing market
The two core ways to kill a massive business - including 9-figure giants and unicorns - are
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Meta is asking a 5X - 8X multiplier on revenue if current users switch to the new paid subscriptions.
Why?
Ad-free subscription plans are launched in Europe due to EU regulations around privacy:
Costs are estimated to be around $10/month, or $120/year.
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Working on Businesses 101 this week:
What is a business?
Business financial principles
Bootstrap vs. VC-funded
Types of businesses
Top business problems
How to start a business
Scaling to $100K, $1M, $10M+
Hiring/outsourcing
Automation & delegation
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Does learning stop after graduation?
Bill Gates, Warren Buffett, Barack Obama, Oprah Winfrey, Jack Ma, Elon Musk, and thousands of other world leaders read at least 1 hour a business day.
This is called the "5-hour rule".
As a learnaholic myself, I'm deeply saddened by
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Do you consume more short-form content on social or long-form (blog posts, articles, ebooks)?
Here's how to leverage the skyscraper technique for organic growth (and repurpose for different channels after):
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Searching for pasta, Unix-style 101
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People who have spent the past 20-30 years accepting certain cultural habits for normal may find it hard to adapt to a different style of work or communication.
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"MBA Disrupted" - number 6 in Best Sellers in Starting a Business.
2 weeks after the public launch, glad to be hearing actual real-life conversations at events quoting book frameworks.
Read the Kindle copy today for just $2.99:
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@goat_insight
@VancityReynolds
@blakelively
Their first date was a double-date going out with other people, not together
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Time to update my "sales outreach catchphrases you have to avoid" post.
What are your favorites? I'll give props in the post if they get included.
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Bad news for "no code" builders - thousands may shut down their businesses before the end of 2024. 😬
Why?
A combination of vendor lock-in (
@bubble
) + no high-level understanding of business profitability and viability. 🧵
#startups
#nocode
#vendorlockin
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I spent a whole month eating once a day around 5pm. Aside from losing 9kg (~20 pounds), I feel full most of the time and don't starve to death throughout the day.
Not sure I'll sustain that much longer, but it feels a lot better than I thought.
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@dan_abramov
Read the freaking task description. All of it. Don't assume you've gathered all requirements with a quick glance at the first sentence.
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How to transition from a dreamer (visionaire) to a doer?
1. Build an action plan
2. Aim for weekly wins
3. Small but mandatory daily steps (call 5 prospects or email 15 people)
4. Track down KPIs
5. Obsess around the value prop
6. Iterate your offer
7. Make it better
8. SCALE
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Don't underestimate the power of a single purchase.
I've spent over $160,000 on ebooks, courses, cheatsheets, tools, services, and everything in-between.
And it's rarely about the content. 🙅
The value is in the connection.
Most creators and influencers are NOT successful
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