Summit done, learnings done… selfie with @sakpataudi also done. Priorities. 😄 #ICCOGlobalSummit

#ICCOGlobalSummit comes to an end on a lovely note with special guest, @sakpataudi. Her reminder to stay real, even in the chaos, was the perfect way to close the day. @ICCOpr @avianWE

Had a wonderful conversation with Aditya Singla, Milena Stein and Srishti Gairola after the #NextGen Report presentation. Their clarity, curiosity and courage show how this generation is reshaping PR, boldly and on their own terms. If this is the future, we are in very good

Kicked off the #NextGen session by presenting early findings from the Astrum–ICCO study. Gen Z and Millennials are stepping into the workforce with clear expectations: purpose, faster growth, tech-fluency, and a seat at the table as co-creators. Understanding what motivates them

In their session, Manasi Narasimhan (@Manasi212), Angela Scaiffidi, Nandani Chatterjee (@nchatterjee), and Pooja Jethwani highlighted how complex “doing good” can be, especially in sectors with competing human and environmental needs. Communicators must help leaders act with

.@umemac, @KypraiosGeorge and Kate Midttun, in a lively discussion with Lee Nugent, share what’s next for our industry. Growth today is not about scale, but about staying relevant. #ICCOGlobalSummit @ICCOpr

In his special address, @BahalMadan spoke about the hard work of driving real behaviour change, how the gap between what we aspire to do and what we actually deliver is often razor thin. He also reminded us that “country of origin” has become a powerful stakeholder in itself.

Brian Keenan and @induksharma touched on a critical truth: leaders today operate in an influence ecosystem that moves faster than they do. Deep listening, early risk sensing and a clear narrative are now essential to staying ahead of misinformation. #ICCOGlobalSummit @ICCOpr

@ICCOpr @avianWE Brian Keenan pointed to a major shift in the media landscape: many journalists are now building their own independent platforms and audiences. They’re becoming true “journopreneurs,” and their inbox is turning into a newsroom of its own. For communicators, this means our

Large language models pull heavily from clear, credible, earned voices. If our narratives aren’t consistent, the algorithms won’t recognise them. In an AI-shaped ecosystem, communicators must test, learn and adapt constantly: Brian Keenan. #ICCOGlobalSummit @ICCOpr @avianWE

.@WEcomms' APAC Head of Data & AI, Brian Keenan, offers a sharp reality check on the shifts reshaping media. Trust is eroding, AI is fragmenting attention, and audiences are moving faster than institutions can adapt. The question isn’t whether journalism will survive, it’s how we

Women in PR: Progress, Gaps, and the Road Ahead -: @gojohnab, @Ipshita2point0, @DeepshikhaD, and Sophie Simpson, led by @pitchwitch, sparks an honest conversation on equality in PR. Real progress will come when inclusion moves from intent to instinct. #ICCOGlobalSummit @avianWE

The GWPR Index highlights what many of us see every day - women in PR are advancing, but the systems around them need to evolve faster. Flexi-time, remote options and inclusive policies aren’t “benefits,” they are the foundation of equal opportunity. #ICCOGlobalSummit @ICCOpr