5. Want UGC that actually sells?. EMILY Snacks came to us and let’s just say… the figures speak for themselves. So if you're tired of wasting money on influencers that lead nowhere, you know where to find us.

4. UGC needs CTAs. "If you build it, they will come," is a lie. You or more specifically your UGC creator needs to lead the way. If there’s no "Buy Now", "Sign Up” or "Click Here", it won’t motivate people to take action. Make sure all UGC content has actions to follow up.

What do you want to know?.

3. Tracking the wrong metrics. Repeat after us: ‘Likes and comments don’t pay the bills’. If you’re not tracking:.✅ ROAS.✅ Conversion Rate.✅ Revenue Impact.…you’re running UGC on just pure vibes, it’s not result-focused.

2. UGC is a gem for PPC. If the content is right, UGC can outperform traditional PPC with 4x more conversion rates. Creating the right content and utilising it in your PPC campaigns means you maximise your investment. Helping generate more money for your business.

Is the content engaging? Does it have a CTA? Does the creator mention how it helps them in their life or what difference it makes to them?. All important questions to ask when creating UGC content.

1. You’re paying for content that doesn’t sell. If your UGC doesn’t implement a CTA and isn’t pushing consumers to purchase, then your wasting money and engagement. Make it convert, but how?.

UGC is an effective marketing tool, but brands get it wrong treating it like a trend and wasting budgets on content that doesn’t convert. Here’s why most UGC campaigns fail and how you can fix it. 👇.

People trust people more than ads. But when it comes to buying, what actually moves you? The polished pitch or the personal plug?.

Brands drop thousands on a UGC video thinking they’ve cracked it. It converts once… then dies on the feed. UGC only works when it’s scaled properly. ✅ Negotiated at volume.✅ Repurposed everywhere.✅ Backed by strategy. Here’s how to do it right 👉

Ad creative matters. But does it need to be polished to sell?. Brands spend millions on slick, high-production ads, but UGC content has been outperforming traditional creative in conversion rates. What do you want to see?. Drop your vote 👇.

What’s giving brands the best ROI: UGC, TikTok Ads, Google Ads or Meta Ads?. We ran the numbers, pulled the insights & laid them all out. Discover which option works best for your budget. ⬇️. . #UGCMarketing #MarketingROI

Are you a quick-wins or long-term type of marketer?. We’ve already asked what ad types work for you but which one gives ongoing value over it’s lifetime, do you think?. From UGC, Google, TikTok and Meta Ads… Let’s find out 👇. #Marketing #digitalmarketing.

UGC marketing can drive growth by 161%. Yet brands still throw cash at influencer ads that don’t convert. We used UGC for EMILY Snacks. The result? +934% more impressions, 814K reach & more sales. Learn how UGC beats influencer marketing:.

UGC, TikTok Ads or Meta Ads, which one actually delivers the best ROI?.We’re putting it to the test. Vote and we’ll see what the data says 👇.

Reach or impactful results?. £50k on Molly-Mae for one post or 50 UGC creators with unique content targeting different audiences? The numbers don’t lie: more content = more reach = higher conversions. Here’s how to make it work 👇.

Balancing Nifty work, smashing her apprenticeship assessments and stepping up to lead on some Nifty campaigns. Barbs did it all AND without dropping the ball once. That’s why she’s our Nifty of the Month. Well played, Barbs, Nifty to the core 👏

Check out their new website here ➡

Just in time for spring, we’ve launched another amazing website for the @NaturalGarden . Built for performance and designed to thrive, that’s how we do things at Nifty 😎. The Natural Gardener went from:. ❌ Slow & clunky pages. ❌ Confusing navigation. ❌ Poor search experience

Traditional SEO isn’t the star of the show anymore. The future? GEO. AI-driven tools like ChatGPT and Gemini prioritise clear, structured and valuable content. Do you want your brand to be the answer in AI searches?. Master GEO & thrive.

Want to earn money with your stories? Facebook Story monetisation is now available. Content creators can earn money for each view. Big or small, creators can now have another revenue stream added to their pockets. Will this change short-form content on Facebook? Link in Comments