Nicole ✌🏻Fawcette
@nickytwit
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Studio Brand Director at The Coalition for @GearsofWar
Joined August 2007
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We made you all cry! 🤝🥲
Seriously, this was such a love letter to our franchise, our fans and the fucking incredible game we’re building.
Gears of War has returned.
Marcus 🤝 Dom.
Emergence Begins in our next mainline game, Gears of War: E-Day.
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Stoked to share that today I have joined the team
@CoalitionGears
as Studio Brand Director focusing allllllll my heart, time and energy to
@GearsofWar
⚙️🤘🏻
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So happy that
@terrycrews
likes the custom
#XboxOneX
console we made for him - featuring HIS FACE 😂 😍
You can see all the details on his IG:
Much love Terry, game on! ❤️
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So proud that “Kait, Broken” won both a Gold and Silver Clio Award tonight for achievements in Audio and Game Teaser!
#Gears5
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I moved from Canada and worked on
#Crackdown3
for 3.5 years before joining Gears last year. A lot of blood, sweat and tears were shed because making games and marketing games is HARD. Congrats to the full team and dis is me as I watch everyone having a blast playing
@terrycrews
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Back from break with a new gig! 🚨
After 3 boom-bastic years on
@Crackdown
, I’ll now be leading brand & creative for one of my all-time favorite franchises
@GearsofWar
⚙️
My goal is to earn the nickname, Locust Queen 😂 so watch out
#GearsFam
I’m coming for ya 🙌🏻
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Doesn't get more meta -
@terrycrews
with his hand-painted
@RuizBurgosArt
poster. Come by the
@crackdown
panel at 11am to win a signed copy!
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Most days I feel like a complete & total failure (outcast, dummy, etc) sharing my ideas for what I think fans will love.
And then one day an early morning Lyft driver calls you his Hero for bringing
@terrycrews
to
@Crackdown3
🙏🏻
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Our biggest E3 yet!
✔️6+ months of non-stop work
✔️4 huge briefing trailers
✔️1 underground Hive with over 50 pyrotechnic stage cues
✔️17ft long snatcher statue
✔️Activations with Rockstar, Terminator Dark Fate & the WWE
✔️Full media campaign & art reveals
Tired but happy ✌🏻
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What’s cooler than being cool?
ICE COLD ❄️
Really happy to have brought this beauty to life for so many teams. It’s a stunning piece of hardware!
Introducing the Xbox One X Gears 5 Limited Edition bundle, including the Gears 5 Kait Diaz Limited Edition Xbox Wireless Controller.
Pre-order now:
@GearsofWar
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She is woman, hear her ROAR 🔥⛓
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Is it possible to be attracted to the animated version of yourself? 😅
These new avatars are so cute!
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Major
#tbt
when we filmed STEP UP YOUR BOOM with
@terrycrews
for
@crackdowngame
and history was made! 💪🏿
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Really proud to show off a piece of work that is not only a complete joy to watch, but is:
🇲🇽 Culturally authentic
👩🦳 Female-led
🌿Sustainable & Carbon-neutral
Big ups to everyone involved as we get ready for the launch of
#ForzaHorizon5
on Nov 9!
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¡GO!
Watch
@cristofernandez
and
@karolg
in The Getaway Driver and get ready for
@ForzaHorizon
5 on November 9:
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World class team, world class game. So proud of the entire team
@CoalitionGears
👏🏻👏🏻👏🏻
This review score is for Gears 5's campaign ONLY. Full review coming soon.
Official IGN score: 8.8
Our review:
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Hold onto your butts. Next week is
#Gears5
launch week!
Current style icon:
Every bad bitch in the world.
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I want my life to be about creating meaning and building FAMILY. Thank you for making me part of yours! Happy anniversary & birthday
@terrycrews
what a beautiful night celebrating L♥️VE
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I have never in my life worked so hard, with every ounce of energy, brain power, heart, soul and conviction like I have on the release of
#Gears5
⚙️
.
Unlike the people who make the game and play the game, I am a background player trying my best to make …
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Awarded GOLD for Best Marketing Campaign of the Year for
#Gears5
so I think I can just call 2020 over now and end on a high🥳
Congrats to our Xbox team and all our agencies, especially our second family over at
@gnet_agency
Congratulations to
@xbox
, this year's Promax Games Marketing Team of the Year, and to
@gnet_agency
, this year's Promax Games Agency of the Year! Explore all the winners at
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Gears fans! Check out the nightmare remix of our
#Gears5
announce trailer for new scenes 👇🏻
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I'm not in the business of telling the same old generic story. There's so much juicy narrative in
#Gears5
you didn't think we were going to just give it all up did you? Lots of juicy bits right here if you look for it!
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While I’m happy to learn about real women who fought in WW2, I’m disappointed that it’s being used as justification for why women should even be characters in a blockbuster war game.
The reactions to the Battlefield V cover prove why she needs to be there in the first place.
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This was one of my favorite days on set with
@terrycrews
and
@3Dave
- glad to see it out in the world! Boom mutha-fuckas💥
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3M players in 10 days. Gee whiz, i’m so proud of the entire gang! 🙌🏻
Thanks to the incredible support from our fans,
#Gears5
kicked off the Holiday season strong – attracting over three million players in its opening weekend and setting new records for
@XboxGamePass
.
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🙌🏻Yaaassss
@terrycrews
it’s even better in print! A man who PROUDLY stands up for equality in this month’s
@bust_magazine
😍
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Real talk: I had a shit day. I let the negativity tornado spin me up. But
@terrycrews
told me to keep the rainbow shining. So 🌈🖕🏻🌈
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Having the most lazy Saturday and just popping in (with unwashed hair and no makeup) to let you know I cropped my
#Xbox
sweatshirt and you can too!
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Ask and ye shall receive! 🙌🏻
LET’S GOOOOOO!!!
It’s about damn time. Play as me in
#Gears5
starting Sept 15 after
@WWE
Clash of Champions.
@XBox
@GearsofWar
#DreamChaser
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A year-long waitlist, 6 hours of driving, 4 hours of pain and the start of my biggest tattoo to date. Say hello to my newest (snackin’) critter! 💉
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We’re serving Horde. We’re serving Story. We’re serving you all the hot lewks on Aug 19🔥
Gears 5 is headed to gamescom on Monday August 19 with all-new Horde on Inside
@xbox
followed by exclusive look at campaign on Opening Night Live with me and
@GearsViking
!
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Humbled and proud to be part of the incredible
#GearsFam
⚙️ here in New Orleans at the
@gearsofwar
Pro Circuit. 🙏🏻
📷 by
@imartinx
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We’ve made 11 whopping trailers for
@GearsofWar
this year alone.
Was fun to end the year with something completely new at last night’s
#TheGameAwards2019
featuring one of my favourite songs by The Who.
Now off for 4-weeks before we’re back to plan more for 2020 🥴
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Great day!
@aarongreenberg
and
@majornelson
unveiling 10 new
#XboxOne
GO Karts here at Seattle Children's Hospital with
@GamersOutreach
👏🏻👏🏻
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🚨LOOKING FOR THE HARDEST OF THE HARDCORE GEARS FANS AT TONIGHT’S FANFEST - make yourself know to me! 🚨
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Grand Clio Publisher of the Year! Proud to stand on stage and represent Team Xbox and all our agencies & partners for this achievement three years running 🏆 🏆 🏆
Congratulations to the 2019
#ClioEntertainment
Game Publisher of the Year,
@MSStudiosBlog
/
@Xbox
! 🏆
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Had this pic of me and
@G1na_Ann
taken recently. We look so sweet but you know we just drank a bottle of boys tears and slayin' your game ☠️
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Went pre-E3 shopping in the real world to buy something different.
Came home with 6 black tees. 🙈
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Work with artists who love the things you do! Thank you
@evanescence
for your support of
#Gears5
🖤
“The Chain” music video is OUT NOW!! Fun with smoke bombs in a post-apocalyptic world as we walk through the fire together. 🔥 We hope you love it as much as we do. Let us know what you think 👇
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The very, very quiet launch of our
@WomenInGaming
livestream is in less than 40 mins.
We’re testing the waters with some
#ShadowoftheTombRaider
- come watch us and tell us what you think!
@CatamyKX
@kateyeager
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Thank you to all the
#GearsFam
that sweated it out with us at
#GearsInk
LA last night.
I ran around as usual making sure things were running smooth and didn’t take a damn picture - so here’s some stolen IG stories from
@hgeller30
Oh and I got a cheeky tattoo 💀 🖤
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Literally non-stop at this years
#WiGRally2019
and in the cab to the airport trying to absorb it.
THANK YOU to everyone that came out, all our partners, the speakers, the event staff and of course my
#WiGSquad
♥️
So happy we could celebrate and inspire together! PEACE OUT ✌🏻
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Hi Gears fam! I’m seeing some comments about hearing back from the
#Gears5
free tattoo offer from a few weeks back.
We had over 15,000 entries for 150 worldwide slots and most mails have gone out if you met our eligibility criteria.
We wish we could tattoo everyone!
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Don’t worry girl , we’re not gonna do it. We’re just thinking about that’s all...
We DID it...
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This is 35.
Thank you for all the kind wishes, your light and love. Let’s all keep shining for another magical year. 💫
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I am watching
@shannonloftis
welcome 🇩🇪Angela Merkel to the
@Xbox
booth and talk about
#Minecraft
Education and my heart is bursting! ☺️💚🎮
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🎺Always believe in the Power of Positivity! The New Day is coming to the
@GearsofWar
family! ❤️
After playing
@GearsOfWar
for years (& reading the books 😳) I’m happy to announce that myself
@TrueKofi
&
@WWEBigE
somehow convinced them make us playable dlc characters in
#Gears5
@Xbox
If you thought getting popped by gnashers got on your nerves, wait until its us doing it 🤣
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So proud of
@hgeller30
for launching her first game ever with the fantastic team at
@Mediatonic
@OriginalFunko
and
@CoalitionGears
- way to kill it! 👊🏻
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Fight like a girl 💪🏻⚙️ An empowering day with my cross-border
@womeningaming
crew talking diverse characters in games. Women of
@gearsofwar
you killed it! 🖤
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This was the first design
@luke_preece
and I worked on together that set the look and feel of all the other art we made. It’s by far my favorite one.
The theme is naturalism in honor of Kait’s Outsider heritage. 🌺
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Hi! I’m still here cranking out trailers with killer monsters for blockbuster franchises! 😂
Judgment Day has come and gone, but the threat lives on. Get the
#TerminatorDarkFate
Character Pack DLC today.
@Terminator
in theatres November 1.
Available now in Gears 5:
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Fuck 'em," Fawcette said, to plenty of laughter and applause.
My first Games Industry quote. I’m getting this framed. 💅🏻
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No one was more bummed than us when we heard they were making exactly ONE pair 😭😭😭😭
Custom
@GearsofWar
Vans created for
@FootLockerEU
and exhibited at
@gamescom
about a week ago
#Gears5
#vans
#lukepreece
#footlocker
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We’re under 2-weeks til
#Gears5
launch and my corporate wellness mail this morning told me 75% of my time is spent collabing with 265 people 🥴
Current style icon:
I am the Borg Queen
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Your obnoxious
#XBOX
unicorn says Good Morning! Let’s keep it 💯 and positive for all the folks showing off their hard work today!
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The marketing nerd in me loves seeing our
@WomenInGaming
branding come to life
#WomeninGamingCA
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Happy 10th anniversary Gears of War 3 from me and my natural hair color 🥳
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Just renewed my work visa! America you are stuck with me until 2020. Lets make the next three years a little less wacky, ok?
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New cute
#WiGRally2018
swag alert for attendees - we have
@WomenInGaming
women’s tees for everyone!
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We had a LOT of fun outtakes with this one. BOOMSHAKALAKA 💥
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I leave for E3 setup and prep in a few hours. After months of work, I’ll be In LA for 10 days. 💀
Current style icon:
Beyoncé trynna be fierce but also sad
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People / Tourists of Palm Springs did not appreciate my lewk. Never had so many stares and whispers over a pair of bike shorts and an Iron Maiden tee
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Thank you to
@WWE
for making our rainbow-colored
@GearsofWar
dreams real 🌈
It's YA BOYS
#TheNewDay
... in custom
@GearsofWar
armor! 👏 🥞 🦄 🎺
#SurvivorSeries
#Gears5
@AustinCreedWins
@TrueKofi
@WWEBigE
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Your annual reminder to pour one out for your game marketing homies 💀
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Home from a week of Gears launch events & celebrating with the juice 🍾
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Little station, big fun! Running
@KillerInstinct
on the slick new Surface Book at the
#MicrosoftEvent
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Thank you
@Refinery29
for letting me give voice to our incredible industry! 🙏🏻
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