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Nathan Gotch Profile
Nathan Gotch

@nathangotch

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Following
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AI Search + SEO. Co-founder, Rankability. Helping brands and agencies win visibility in Google and AI search.

St. Louis, MO
Joined December 2012
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@nathangotch
Nathan Gotch
2 months
Attention AI SEO geeks: Episode 1 of The AI Search Report podcast is live on YouTube, Spotify, Apple, and Amazon. You'll learn: ▪️ Why backlinks still indirectly influence AI search visibility ▪️How to appear in AI-generated responses (even with nofollow or unlinked mentions)
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@nathangotch
Nathan Gotch
6 days
It's official: I'm writing AI SEO for Dummies. But I need your help... which cover do you like?
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@nathangotch
Nathan Gotch
8 days
New YouTube video for local SEO
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@nathangotch
Nathan Gotch
14 days
11 ways that AEO is different than SEO: 1. Tracking - tracking brand mentions in answers, not blue link rankings or local pack rankings. Also, tracking citations used during retrieval (see point 6). Note: you should track traditional SERP rankings for the sole reason that
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@CMEActiveTrader
CME Active Trader
28 days
Trading Nasdaq options? Enhance your existing trading strategies with a liquid, capital-efficient alternative that offers nearly 24-hour access – meet E-mini Nasdaq-100 options (NQ).
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@nathangotch
Nathan Gotch
19 days
SEO pros weren't wrong about voice search. They were just early. It's crazy how much I find myself using voice on ChatGPT. Never thought I would, but here we are. I spill my guts and somehow the AI can synthesize it
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@nathangotch
Nathan Gotch
22 days
The average salary for an entry-level SEO specialist in the US is $67,388. That means many businesses are willing to pay $5,615 per month for someone who might have just learned what WordPress was yesterday. Yet I still see some very skilled people on the SEO services side
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@nathangotch
Nathan Gotch
22 days
Privilege in AI search and SEO: Working with website with a strong backlink profile and brand that already has strong reviews.
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@nathangotch
Nathan Gotch
25 days
7 SEO and AI search predictions for 2026
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@nathangotch
Nathan Gotch
28 days
AI and SEO tools I use every day: 1. Rankability - Optimize for AI search + tracking AI search performance (public release soon) 2. Replit - Build HTML-driven websites, prototypes for software, and free tools. It's scary good when you know how to use it. 3. ChatGPT / Gemini -
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@WilliamFurness
William Furness | Metabolic Mental Health
4 days
🧠 What if many mental health treatments are managing symptoms — not fixing the root cause? I used to be the CEO of a unicorn valuation mental-health company. I’ve seen what works — and what doesn’t — at massive scale:
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@nathangotch
Nathan Gotch
29 days
I'm starting to think that some of these AEO or GEO "experts" have never done SEO in their lives. "Technical AEO" according to a very well-know brand: - optimize crawlability - use clean semantic HTML - on-page keyword optimization - clean URL and site structure - internal
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@nathangotch
Nathan Gotch
1 month
Semrush co-founder right now
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@nathangotch
Nathan Gotch
1 month
Big SEO news. Will this make Semrush better or worse?
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@nathangotch
Nathan Gotch
1 month
Episode #5 is live:
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@nathangotch
Nathan Gotch
1 month
This is not local SEO 😭
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@wanderboat_ai
Wanderboat.AI
5 hours
All I want for Christmas is... to celebrate the best 2025 memory with Wanderboat
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@nathangotch
Nathan Gotch
1 month
SEO is the best game in the world.
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@nathangotch
Nathan Gotch
2 months
Some SEOs say E-E-A-T matters for ChatGPT. Where’s the evidence? E-E-A-T is a Google quality rater concept, not a direct ranking factor. Google has said that raters do not control live rankings, and there is no evidence that “Experience” affects brand mentions or citations
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@nathangotch
Nathan Gotch
2 months
Episode #1:
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@nathangotch
Nathan Gotch
2 months
Episode #2:
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@nathangotch
Nathan Gotch
2 months
Watch here:
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@nathangotch
Nathan Gotch
2 months
Does topical authority matter for AI SEO? I answer this question + much on episode #3 of The AI Search Report
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@Spacepointorg
Spacepoint
2 days
Global Spaceflight Photo Contest closes in just 10 Days. 5 separate Categories this year; Launch, Humans, Night, Video and Founder's Choice. It didn't quite make the Top 5 in 2024 but a nice Night Shot example by Kyle Henry.
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@nathangotch
Nathan Gotch
2 months
Google didn't mention organic traffic or CTR in its latest shareholder report. That's not an accident... Call it what you want, but "SEO" is optimizing for AI platforms, Google's local pack, YouTube, and anywhere customers are searching. Traditional search engines = AI
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