
Murugan (MGA)
@murugan_mga
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B2B Growth Strategist | Pipeline Architect | Revenue Movement Leader | Sparking change for founders, teams, creative leaders with actionable frameworks in MKT.
India
Joined June 2009
Freedom isn’t found. it’s built in silence, one brave act at a time.
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The world is loud. Mornings are when you hear yourself again.
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How To Actually Make Money With An Email List:
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You don’t need more time to get ready. You need more courage to begin before you are.
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Fast growth demands sacrifice. The trick is making sure you’re not trading your soul for your success.
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Empathy isn’t about feeling for people, it’s about feeling with purpose.
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Happy teams build loyal customers, culture is the first marketing campaign.
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AI amplifies creativity, it doesn’t replace it. The soul of marketing still belongs to humans.
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The smartest boardrooms won’t replace humans with AI, they’ll amplify human judgment through it.
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AI won’t replace marketers. It’ll replace the marketers who ignore how workflows are evolving. Where are you seeing AI genuinely help (not hype) in B2B? 👇
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5️⃣ Pipeline visibility → AI scoring isn’t new, but layering behavioral data + intent signals turns “marketing influenced” into measurable revenue.
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4️⃣ Video prospecting → AI helps script and edit 30-sec clips that match each ICP’s tone. You still record the message, but the prep is 80 % lighter.
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3️⃣ Nurture automation → Instead of fixed sequences, adaptive workflows react in real-time. Click on pricing? Move to BOFU. Ignore emails? Shift to awareness content.
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2️⃣ Personalization at scale → It’s not about writing emails faster. It’s about context. Tools now synthesize a buyer’s last 10 actions into a single narrative hook.
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1️⃣ Signal discovery → AI now flags buying intent faster than any SDR. Funding updates, hiring spikes, or product launches become instant triggers for outreach.
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