Michael Mulvihill
@mulvihill79
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Insights & Analytics @foxtv @foxsports @tubi .
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Just In: The Field Of Dreams game is the most-watched regular season baseball game in 16 years.
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Overnight ratings for night one of the conventions. Six networks combined, 10-11p ET:
Democratic - 14.6
Republican - 11.6
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Overnight ratings for night three of the conventions. Six networks combined, 10-11p ET:
Democratic - 16.2
Republican - 10.5
In a matchup of VP nominees, Harris outrated Pence by +54% in America’s biggest markets.
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Overnight ratings suggest viewership for the Jan 6 hearings will come in well ahead of my own expectations. Could be 20 million viewers across networks.
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Overnight ratings for the fourth and final night of the conventions.
Six networks combined (FNC/CNN/MSNBC/ABC/CBS/NBC). Ratings are for the duration of each nominee’s speech only:
Democratic / Biden - 17.5
Republican / Trump - 14.1
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With 13.6 million live viewers, the Game Of Thrones finale would have ranked 71st among all NFL games in live viewership last season.
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Top Five Shows Of Last Week Among Women 18-49:
1. CBS NFL National (4:25pm)
2. Sunday Night Football
3. Monday Night Football
4. FOX NFL Single (1pm)
5. Thursday Night Football
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NASCAR viewership on Fox networks is up +8% since returning from its pandemic hiatus on May 17.
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Women’s college basketball is now averaging a little bit bigger audience than Men’s CBB on FOX (981k vs 946).
Women’s CBB is up +48% on FOX this season and up +60% across all national networks.
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The Daytona 500 beat the NBA All-Star Game by +41%, the largest gap between the two events in five years.
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The inauguration of President Trump earned a 20.1 Nielsen rating, 2nd worst for a new President in the last 50 years.
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Top-Rated MLB Markets Through Monday on Regional Sports Networks:
1. Cleveland - 11.9
2. St. Louis - 9.6
3. Cincinnati - 7.6
4. Minneapolis - 6.9
5. Philadelphia - 6.8
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Americans watched an incredible 48.4 billion minutes of football last week. 32 billion NFL and 16.4 billion CFB. Basically 2.5 hours of football for every man, woman and child in the country.
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Jan 6 hearings so far:
Thursday night - 20m viewers. Beats the average of Sunday Night Football, the
#1
show in primetime
Monday afternoon - 11.2m viewers. Close to the 2021 World Series (11.8m) in the middle of a workday.
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Biden Beats Trump Again:
President Biden’s swearing in and inaugural address earned a 32.5 overnight rating across seven networks, +17% better than Donald Trump’s 2017 inauguration.
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148.5 million Americans watched all or part of Super Bowl LIV.
138.8 million Americans voted in the 2016 Presidential election.
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In 2017 the NFL alone accounted for 71 of the year's 100 most-watched telecasts.
In 2007 that figure was 22 of 100.
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Overnight ratings for last night’s NASCAR Cup race from Martinsville on FS1 are up +104% over the comparable race last season.
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Congrats to CBS on this great number.
Incredibly, more *households* watched Iowa-Nebraska women this weekend than watched UNC-Duke men.
Anyone minimizing the popularity of women’s college basketball at this point is just being willfully obtuse.
CBS Sports delivers the most-watched women’s college basketball conference tournament game ever on any network as the Big Ten Championship between Iowa and Nebraska averaged more than 3 million viewers and peaked with 4.450 million viewers in OT
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President-elect Biden’s address last night beat the most recent State Of The Union address by +29% in overnight ratings:
President-elect Biden, 11/7: 29.0/52
President Trump SOTU, 2/4: 22.9/40
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Top 10 Conference Championship Games:
B1G Men - 3.6m viewers
ACC Men - 3.2m
B1G Women - 3.0m
Big 12 Men - 2.1m
SEC Women - 2.0m
Mnt West Men - 1.8m
SEC Men - 1.8m
Big East Men - 1.7m
MVC Men - 1.7m
Pac-12 Women - 1.4m
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Combined overnight ratings of seven national networks:
9-9:15, including President Trump’s address to the nation: 28.1 rating / 45 share
9:15-9:30, including Pelosi/Schumer response: 29.3 rating / 47 share
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Fox Thanksgiving weekend now lines up as Cowboys on Thanksgiving, USA-England and Michigan-Ohio State.
Seems alright.
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Overnight ratings for the Pac 12 championship game:
Salt Lake City - 16.0/50
Columbus - 10.0/27
Los Angeles - 6.0/19
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Kansas City posted an extraordinary 55.7 rating and 89 share for the Chiefs first Super Bowl win in 50 years.
Local viewing peaked in the final quarter hour at a 62.6 rating and an astonishing 97 share.
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Minutes of 2018 Regular Season Football Viewing, NFL & CFB Combined
FOX: 137.9 billion
CBS: 105.1
NBC: 70.9
ESPN: 65.5
ABC: 34.2
NFLN: 8.3
ESPN2: 8.1
FS1: 6.8
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The return of the Bundesliga on FS1 earned a .33 overnight rating for Dortmund’s emphatic win over Schalke.
That’s a +725% gain over the last FS1 Bundesliga match prior to the shutdown.
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The Clash at the Coliseum earned a 2.7 rating and 11 share yesterday in Los Angeles.
Other than the Daytona 500 that’s FOX’s best NASCAR rating in LA in nearly six years.
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Last night’s MLB All-Star Game beat the NBA All-Star Game by +27% in overnight ratings and remains the
#1
ASG in sports. The MLB ASG has outrated the NBA ASG in every year that both have been televised.
The MLB
@AllStarGame
leads
@FOXSports
to best Tuesday in metered markets since Game 1 of 2018 World Series ⚾️
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Top ten in local MLB ratings as of two days ago:
1. St. Louis
2. Cleveland
3. Boston
4. Milwaukee
5. Kansas City
6. Pittsburgh
7. Cincinnati
8. Minneapolis
9. Seattle
10. Chicago Cubs
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How many of the year's 100 most-watched shows were sports?
2019 - 93
2009 - 44
1999 - 21
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2022-to-date share of auto racing consumption in the US:
NASCAR - 80%
F1 - 10%
Indy Car - 7%
NHRA - 4%
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Oscar Viewership
Pre-slap: 16.468m
Post-slap: 16.865m
Difference: 2%
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Michigan-Michigan St earned a 5.4 overnight rating and a 17 share in the major markets, the
#1
CFB overnight rating of the year on any network.
#BigNoonEnergy
@joelklatt
@JennyTaft
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Top local ratings for the first full week of NFL preseason. No huge surprises here:
New Orleans - 30.3
Buffalo - 23.8
Kansas City - 23.5
Pittsburgh - 21.7
Cleveland - 20.4
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Nielsen ratings, first term inaugurations:
Trump: 20.1
Obama: 25.5
GWB: 20.8
Clinton: 24.5
GHWB: 20.0
Reagan: 37.4
Carter: 31.5
Nixon: 33.5
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With 36.9 million viewers, Saturday night’s Niners-Packers game on FOX is TV’s most-watched Saturday show in 28 years, dating back to the 1994 Lillehammer Olympics.
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It’s somewhat interesting to me that on the Dem side the gap between Biden and Harris overnight ratings (8%) was quite a bit less than the gap between Trump and Pence ratings (34%).
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Eight NFL markets are currently averaging over a 30 rating for their home team's games:
Buffalo - 46.2
Kansas City - 44.8
Milwaukee - 41.3
New Orleans - 39.7
Cleveland - 36.5
Pittsburgh - 36.2
Seattle - 32.2
Boston - 31.6
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Six markets grew their NASCAR viewership by at least 100% yesterday compared to the last race before the shutdown:
Los Angeles 150%
San Francisco 130%
Chicago 127%
Philadelphia 112%
Milwaukee 100%
Providence 100%
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Kansas City did a ridiculous 44.4 rating and 74 share yesterday for a Chiefs-Bills game that kicked off at 4pm local time on a Monday. Fans of the defending champs are not kidding around.
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So, checking the updated Mizzou football schedule:
Out: Central Arkansas, Eastern Michigan
In: Alabama, LSU
Not an SEC expert but seems tougher?
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Top markets for Vice President Biden’s acceptance speech last week:
New York - 23.1
San Francisco - 23.1
West Palm - 21.7
Washington - 20.9
Philadelphia - 19.5
San Diego - 19.3
Seattle - 19.0
Denver - 19.0
Chicago - 18.9
Baltimore - 18.9
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MLB sells more than 3x as many tickets as the NBA, delivers more than 4x as much local TV consumption, and outrates the NBA in 14 of 17 common markets. That MLB has fewer national stars than the NBA is a fact, but is it really a problem?
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Overnight Ratings: 8.1 rating and an impressive 40 share across six networks for yesterday’s Jan 6 hearings in the major markets. Could be 12 million viewers on a Monday afternoon.
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Inaugural increase/decrease by network compared to 2009:
Fox News: +107%
CNN: -52%
ABC: -46%
MSNBC: -42%
NBC: -40%
FOX: -28%
CBS: -16%
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At this point arguing that Americans aren’t interested in these hearings is to argue that the country isn’t interested in *anything*.
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4.6 million viewers for NASCAR Cup racing this weekend. Top sports event of the weekend and...
88% better than the weekend's 3 broadcast NBA games
118% better than Sat-Sun Honda Classic Golf
135% better than Saturday broadcast NHL
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New Orleans, America's best football city, threw down a ridiculous 56.2 rating for the Saints and a 33.6 for LSU this weekend.
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College Football Year-to-Year Viewership Growth/Decline With One Week To Go:
CBS: +39%
FOX: +17%
ABC: +3%
ESPN: -1%
NBC: -37%
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30% of NASCAR viewers this weekend had not watched any NASCAR Cup races this season prior to the shutdown, per Nielsen.
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Dodgers-Giants Game 5 beat every game of this year’s NBA Conference Finals.
TBS announced Game 5 between
#Dodgers
and Giants averaged 6.5 million viewers, which is good for the most watched LDS telecast this postseason and the network's best NLDS broadcast since 2017 (Cubs vs. Nationals, Game 5).
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Top five markets for SB51:
1. Pittsburgh - 57.9
2. Buffalo - 57.2
3. Atlanta - 57.0
4. Norfolk - 55.9
5. Richmond - 55.7
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It’s simply dishonest to publish these charts without any scaling.
In the period covered by this report new weekly Covid hospitalizations among young people were ~1 in every 300,000. New weekly Covid fatalities were -1 in 15 million.
Cases, hospitalizations and deaths from the coronavirus have increased at a faster rate in children and teenagers than among the general public, a new data set shows
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Last night’s Democratic response (9:15-9:30) outrated the POTUS address (9-9:15) by +26% on CNN, +15% on MSNBC, +3% on ABC.
POTUS speech outrated Dem response by +3% on CBS.
The two rated equally on NBC, FOX, FNC.
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College Football Viewership Through Week 4:
All Networks: +4%
CFB On FOX: +44%
FOX Noon Window: +78%
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Difference in audience between the Super Bowl and the
#1
primetime entertainment show, last 10 years:
2018: 617%
2017: 661%
2016: 574%
2015: 563%
2014: 506%
2013: 473%
2012: 479%
2011: 364%
2010: 363%
2009: 287%
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Top 10 Shows of the Fall Among Women 18-49:
1. FOX NFL National
2. CBS NFL National
3. NBC SNF
4. FOX NFL Single
5. FOX TNF
6. CBS NFL Single
7. FOX NFL Regional
8. FOX Masked Singer
9. ESPN MNF
10. CBS NFL Regional
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4.75 million viewers for Sunday’s NASCAR race from the Daytona road course. Most-watched event of the weekend and the top NASCAR road course event since 2014.
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It’s mind-boggling that just 13 months from the declaration of a pandemic every adult American will be eligible for a free, safe, effective vaccine. It’s hands-down the greatest American achievement of my lifetime and we don’t celebrate it enough.
BREAKING: President Biden announcing that he will be moving up "open season" for vaccines for all Americans from May 1st to April 19th nationwide. No later than 4/19, all adults will be eligible to be vaccinated.
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Round of 8 Viewership:
2018 NBA Playoffs: 4.8 mill
2018 World Cup: 4.5 mill
Friday morning match kept the WC from getting there but still pretty impressive just to be this close.
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The length of President Trump’s speech, the longest acceptance speech in history, did not appear to have any impact on viewership. Looking at overnight ratings by quarter hour, the ratings held basically steady throughout.
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Persons 2+ Viewership, 2019 vs 2018, All Networks:
NCAA Tournament: +9%
CBB Reg Seas: +5%
NASCAR Cup: +3%
NHL Reg Seas: +2%
NBA Reg Seas: -5%
NHL Playoffs: -16%
NBA Playoffs: -26%
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The six January 6th hearings have averaged 12.3 million viewers across multiple networks.
The
#1
entertainment show of the Summer has been America's Got Talent with 6.2 million.
The NBA Finals averaged 12.4 million.
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NASCAR is up for the season-to-date, most-watched sports event 4 straight weeks, and has beat the NBA in broadcast viewership by +72% since Daytona/NBA ASG weekend.
NASCAR continues to own the weekends; most-watched sporting event for fourth consecutive weekend!
@NASCARONFOX
@FOXSports
#NASCAR
🏎️📺📈🏁
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With the inclusion of MNF, overnight ratings for Week 3 Sun-Mon NFL games finish up +3% in aggregate.
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Watching the Big East: +61% more people than last year and the most in over a decade.
Not watching the Big East: the selection committee.
Saturday’s
@BIGEASTMBB
Championship scored 1,676,000 viewers on FOX - the most watched BIG EAST Men’s Basketball Final in network history 🏀
The 2024 Big East Men’s Basketball Tournament was the most-watched in FOX Sports history - averaging 577,000 and up +61% year-over-year ⛹️♂️
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109 NFL games last season outrated the Academy Awards.
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Nationally televised sports events by calendar year:
2016: 10,869
2015: 10,072
2012: 7,346
2004: 3,144
1996: 3,339
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I don’t think any other American athlete has meant more to a city than Drew Brees has meant to New Orleans.
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It’s official. The 2023 College Football regular season is the most-watched of all time across all networks.
151.9 billion minutes of viewing with Army-Navy still to add a little more to that total.
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Man, I’ve had it up to *HERE* with the Dutch and their charming cities, friendly people, timeless art and fun, libertine culture. Saturday morning they finally get the beatdown they so richly deserve.
#USMNT
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Total viewing of College Football across all networks is up +12% this year and up +28% over the last five years.
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Share of viewing in Kansas City last night from 8:45-9p CT:
Bills-Chiefs: 90
PBS: 2
ABC, NBC, Fox News, CNN, MSNBC, A&E, TCM, TLC: 1 each
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@ClayTravis
That's the most Texas thing ever. Kid probably also plays guard for the Dillon Panthers.
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First three weeks of Sept could now include NFL kickoff, CFB kickoff, Kentucky Derby, US Open and pennant race baseball. Hope is a good thing.
Optimist’s View: The second half of this year has a *chance* to be the greatest time ever to be an American sports fan.
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Twenty NFL games this season drew a larger audience than last night's Oscars.
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25% of young adults have considered suicide in the last month. A comparable survey last year said 10% had these thoughts in an entire year. It’s a national disgrace that there’s so little discussion of mental health during the pandemic, esp among young people.
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100 Most-Watched Sports Events By Network, Last 12 Months Thru Labor Day 2017:
FOX: 35
CBS: 27
NBC: 24
ABC: 7
ESPN: 6
NFLN: 1
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One Shining Moment this year just going to be shots of refs looking at monitors.
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Top-rated markets for President Trump’s acceptance speech last night:
West Palm - 18.9
Memphis - 18.9
Nashville - 18.6
Las Vegas - 18.1
Salt Lake - 18.0
San Antonio - 17.3
Pittsburgh - 17.2
Dallas - 16.9
Cincinnati - 16.8
Atlanta - 16.6
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Can’t believe Iowa still has to play Finland on Sunday.
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Since 3/12 over 1500 horse races have been held without live fans in 15 states and attracted nearly $650 million in wagering. All of those races have had an on-site announcer and live video production. Racing is providing a real-time blueprint to the rest of the sports world.
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This remarkable and damning research isn’t getting enough notice IMO.
An analysis of over 20,000 stories about COVID reveals that 91% of those published by major news sources in the US were negative in tone vs. 54% in other English-speaking nations.
U.S. media readers "strongly prefer negative stories about COVID-19, and negative stories in general," according to the National Bureau of Economic Research.
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Top available markets for Super Bowl LIV:
Kansas City - 55.7
Milwaukee - 52.8
Nashville - 52.5
Denver - 52.0
Boston - 50.9
Minneapolis - 50.9
Philadelphia - 50.7
Washington DC - 50.5
Cleveland - 50.4
Providence - 50.4
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Top home team ratings for NFL Week 1:
Buffalo - 46.3
Kansas City - 45.9
Milwaukee - 39.0
Cleveland - 37.8
Pittsburgh - 36.2
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10 year old has taken an interest in old baseball cards.
Her: Dad, did you know that in 1979 Bill Madlock lived in Buffalo Grove, IL?
Me: Uhh, I did not know that honey.
Her: Jesus, I thought you were supposed to be some kind of baseball fan!
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Updating an earlier tweet. Soccer in America yesterday:
- 14.3m viewers for
#FIFAWWC
Final on Fox at 11am ET
-
#1
WWC match ever in Spanish
- Gold Cup Final up +62% (FS1)
-
#1
FOX MLS game ever
- 12 year Copa America high (TEL)
But it’ll never catch on here.
#AllEyesOnUs
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93 of 2019's most-watched TV shows were sports. These were the other seven:
Oscars
World's Best (post Super Bowl)
Thanksgiving Parade
Grammys
Golden Globes
Big Bang Theory finale
New Year's Eve Countdown
1 scripted show out of the year's top 100, and that show isn't on anymore.
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Total viewing of Saratoga Live was up +87% on Fox networks this year thanks to 60 additional hours airing on FS1 this summer. For 2020 to date all horse racing on Fox networks is up +145%. Congrats and thank you to
@TheNYRA
and the best crew and talent in the game.
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Free idea for the
@steelers
: every time
@TeamJuJu
scores at home this year, play the sing-along part of “Hey Jude” on the PA at
@heinzfield
. Would be incredible. You’ll thank me later.
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“The relentless bombardment with figures, that were unleashed on the population day after day, hour after hour, without interpreting those figures....has induced a real psychosis of fear in the population. This is not information, this is manipulation.”
Signed by 473 medical doctors this is incredibly powerful... please share
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Pretty common for NBA MVPs to look forward to their New York road trips so they can….hit Yonkers Raceway on a Thursday night. It’s a cliche at this point.
We had a special guest join us tonight! Thanks to Nikola Jokic of the
@nuggets
for coming out tonight! Nikola has a huge passion for racing and we’re thrilled he decided to join us!
@USTrotting
@NBA
@DRFHarness
@HarnessRacingFZ
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The 14.3 overnight rating for the 10am Comey hearing beats Wednesday night's 13.5 for NBA Finals Game 3.
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USA-England is the most-watched game in any sport played during a work/school day in five years, dating back to the 2014 Men's World Cup.
#fifawwc
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More USFL: The Michigan Panthers game earned a 4.0 rating yesterday in Detroit, which more than quadruples the regular season average of Pistons games on Bally Sports Detroit.
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Update on year to year NFL viewership through Week 7
Regionalized
FOX: -1%
CBS: -9%
Non-Regionalized
TNF: -18%
SNF: -19%
MNF: -24%
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I was just at this great dive before the shutdown with a Fox exec who will go unnamed.
Fully get the need for common sense vigilance but hate seeing our small businesses suffer under orders unsupported by data and falsely called science.
#pineapplehill
Watch this video of an LA bar owner that perfectly crystallizes the absurdity of California’s absurd and ridiculous shutdown rules.
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50 Most-Watched Shows of the Fall:
- 46 NFL
- World Series Game 7
- LSU-Alabama
- Clemson-Ohio St
- Thanksgiving Parade
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