Michael Mulvihill
@mulvihill79
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Insights & Analytics @foxtv @foxsports @tubi.
Los Angeles
Joined December 2015
RT @sportsrapport: Another area of potential synergy for Portnoy/Barstool and Fox — horse racing .
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RT @stoolpresidente: Emergency Press Conference - Barstool Sports is Proud to announce a new wide ranging partnership with Fox Sports. Thi….
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ASG viewership often comes down to length of the game. Audience peaks early while the biggest stars are in the game. Last night’s peak viewership (8.1m) was higher than in 24 or 23. Game then slowed way down in later innings but the higher peak is a good gauge of fan interest.
Fox drew 7.19 million viewers for MLB All-Star Game, down 3% from 2024, but up 3% from 2023 (which was the game's record low). Still easily most-watched All-Star event among major U.S. leagues. Even with the "Swing Off" closer to midnight, game peaked in 915-930pm ET window
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Big shout out to my hometown of PITTSBURGH for being the #1 market for the July 4 hot dog eating contest with a 1.7 rating. When it comes to the intersection of binge eating and watching TV, Pittsburgh simply will not be denied. 🇺🇸.
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Out-of-home viewing added more than 30% to the in-home audience for the Gold Cup Final as measured by Nielsen. It’s a likely foreshadowing of next summer. The out-of-home audiences for the Men’s World Cup are going to be something else.
The 2025 @Concacaf #GoldCup Final on FOX was the most-watched Gold Cup telecast in English-language U.S. history with 3.73 million viewers. The match peaked with 5.2 million viewers from 8:45p - 9p ET.
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Last-to-first winner of the finale at Saratoga today was a first time starter named Hangover Heaven. Fantastic live call by @FrankMirahmadi: . “Hangover Heaven!! Sobering up at the eighth pole!!!”.
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RT @jfarache: Los grandes caballos de D. WAYNE LUKAS:. Lady's Secret.Azeri.Criminal Type.Winning Colors.Gulch.Thunder Gulch.Landaluce.Seren….
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RT @Pirates: We are heartbroken to learn of the passing of Hall of Famer Dave Parker. A legendary Pirate, Parker spent 11 years in a Pirat….
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Value of Broadcast: While the Road America race was -10% vs the same track last year, as the 9th race of the season it was up nearly 10x over last year’s 9th race on CNBC (781k vs 79k). As a result IndyCar is now +33% year to date. Is anything in sports up by more?.
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RT @micsolana: would pay 10x more for a version of twitter not completely flooded with foreigners pretending they're american.
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The paradox of the business is that streaming has surpassed broadcast and cable combined *while also* marquee sports keep hitting multi-year or record highs on broadcast. Only makes sense if you think of Live and On-Demand as distinct businesses, as we’ve been saying for years.
.@nielsen's The Gauge: Streaming Reaches Historic TV Milestone, Eclipses Combined Broadcast and Cable Viewing For First Time.
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RT @FOXSportsPR: FOX SARATOGA SATURDAY returns this summer 🏇. Out of the gate with the Belmont Derby on Fri. July 4 — then six straight Sat….
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Absolute must-read for anyone in our business. The most important piece written about the sports business this year. Sports is becoming less fan-friendly all the time and the core appeal of sports - connecting fans easily - is being steadily undermined.
Sports was one of America's most accessible forms of entertainment. Now it's paywalled, splintered and sold to the highest bidder. Fandom isn't being nurtured. It's being mined. For @nytopinion on the state of sports, and what it says about America:
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Nice to see that the Holy Father has apparently read Fans Have More Friends by our own @ben_valenta. Good choice! Sports is a powerful, real world counterweight to tech-driven isolation.
In an increasingly digital society, where technology brings distant people closer together, yet often creates distances between those who are physically close, sport proves a valuable and concrete means of bringing individuals together, providing a healthier sense of the body, of.
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This comparison is skewed by the fact that the equivalent races last season were all impacted by rain. Compare to the last running of each race not impacted by rain and the 18-34 growth disappears while 55+ is down almost -50%.
NASCAR on Prime Video vs. three equivalent races last season:. 32% in A18-34. 11% in A18-49. 21% in A25-54.-40% in A55+.-21% overall. Most TV properties will take that exchange. 18-34s don't watch TV, any growth makes up for steep drop in older demos.
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Striking to come out of a meeting about how AI is changing the world only to hear of the passing of a genuine musical genius whose creativity and sensitivity can never be replicated. I guess I just wasn’t made for these times.
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This has become predictable spin anytime an event moves to a streamer. It’s easy to look younger when you lose 5 older people for every 1 younger viewer you gain. Coke 600 Year-Year.18-54: Gained 147k viewers.55+: Lost 730k.
While down in viewership, Prime Video’s median age gap for Coke 600 will be around 6 years younger (56 vs. 62) compared to Cup Series on linear TV networks (a gap similar to Prime vs NFL on linear last season).
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Tremendous result for FOX’s first Indy 500 and the latest in a growing list of validations for sports on little ol’ broadcast TV.
FOX, Palou Win First Indy 500s 🏆📺. ✔️ 17-year high: most-watched Indy 500 since 2008 with 7,050,000 viewers. ✔️ Up 40% over last year’s 5,024,000 viewers. ✔️ Telecast peaked with 8,438,000 viewers from 4:15-4:30 PM ET
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Add the Derby to the list of events that have hit multi-year highs this year on linear+streaming: Super Bowl, Final 4, Masters, NFL Draft, Derby. Haven’t heard much lately about viewership for events exclusively on streaming. Where are those numbers?.
NBC drew 17.7M viewers for Sovereign’s Kentucky Derby win — the most since 1989 📈🐎. Saturday’s race peaked at 21.8M, a record for NBC Sports. Peacock’s stream also hit a high: 959K viewers, up 34% YoY.
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Betting horses is so easy. @RealGregWolf out here just handing out the ice cold 230-1 trifecta in the Kentucky Derby. Nothing to it!.
🌹 The wait is over — it’s Kentucky Derby Day! Who's YOUR pick in the Run for the Roses?
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