Moustaid Ayoub
@mstdayoub
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Indiepreneur 👨💻 I build internet products since 2012 — Bootstrapping SaaS & iOS Apps (5 x Sold💰) — Currently Building @nexpendapp
Partially Nomad, +20 countries
Joined November 2016
Just focusing on what I can control — building and shipping. Some lived. Some died. A few got acquired. ...and a few never made it past the draft.
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How do you define an MVP? Use the 5-step MVP definition formula 2 slides from my recent Software MVP talk 👇
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The real question is: out of those 20 or 50 apps, how many are you actually maintaining, and how often? When you build dozens of apps, each is around one core problem, a few underserved keywords, a micro-audience, and a single core feature, maintenance becomes far easier than
People who have 20 or even 50+ iOS apps on the app store. How do you maintain them? Providing updates? Feature requests?
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A reminder that small experiments can turn into profitable products 🚀 What started as a half-day proof of concept for a boilerplate product is now a profitable iOS app. It’s been generating $500–$700 in stable monthly revenue for over a year. - Total costs/expenses? Nothing.
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I created an app from idea to production in less than half a day using ChatGPT, and SwiftShip ... and already generated 3 sales in less than 48h hours. Here's the full process synthesized👇 💡Ideation: When needed I'm always checking word pronunciation in Google Translate, so
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A reminder that small experiments can turn into profitable products 🚀 What started as a half-day proof of concept for a boilerplate product is now a profitable iOS app. It’s been generating $500–$700 in stable monthly revenue for over a year. - Total costs/expenses? Nothing.
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Thinking about building iOS apps? What you really need is much less than what you probably think. ✅ You need: - Apple Developer account - Mac device - Time - Effort - Realistic expectations ❌ You don’t need: - Big budget - Investors or funding - Team - Company - Office
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Unpopular opinion: The real flex in life should be around family, sports routines, spirituality, charity, and philanthropy. It's about inner peace, life purpose, and freedom. It's about experiences over ownership. Not money. Not cars. Definitely not material things.
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🎤 Ayoub Moustaid at BizTech Conf 2025! 📢 "Building iOS Apps: From Idea to App Store" @mstdayoub #BizTechConf2025 #TechConference 🎫 https://t.co/x3xjMs4Di2
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This is my iOS apps board. Nothing fancy. Just a simple process I follow every time. 🔍 Research the market & pre-validate 🎨 Design 🛠 Build 🚀 Go to market 📊 Analyze, & improve 🔁 Repeat It helps me stay focused, ship consistently, and put energy into things I can actually
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👉 $16,223 This is what it costs on yearly basis to stay operational — both personal and business. Tools, services, subscriptions — everything that keeps things running. That’s my real ramen profitability number (outside food). What’s yours?
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If founders put the same energy, effort, and preoccupation into finding their early customers instead of designing pitch decks, writing business plans, and chasing investors... In most cases, they probably wouldn’t need investors at all. The best investor isn’t a VC or a
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When you start a free trial with your card linked, cancel it immediately. If you like the product, renew or enable it later. That simple habit can save you hundreds — and a few “oops, I forgot” moments. 💸
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Same process. Different app. Low to high fidelity Wireframes -> UI Design -> Live App #ios #iosdev #buildinpublic
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I spend on ads. Apple & Google get the money. …then organic users bring the revenue instead 😅 Testing paid ads is part of the game — you learn, iterate, and optimize. But long term? Organic growth always wins. 🚀 #ios
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“Memento mori.” Latin for “Remember you will die.” It’s not about fear — it’s about awareness. Romans used it to remind generals to stay humble. Stoics like Seneca reflected on it to give value to each moment. Artists painted skulls and hourglasses to show how brief life is.
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