Liam Robins
@mrliamrobins
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Big picture: I solve problems. This chapter: I scale businesses online without paid ads | Tweets explain how I do it
Joined February 2023
Own a retail store or restaurant? Want to know the best marketing strategy for you? Study the secret McDonalds menu
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The only reason you’re insecure: You’re comparing someone’s ‘highlight reel’ with your ‘behind the scenes’.
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You don’t hate conflict. You just don’t know how to handle it.
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Ads aren’t needed for a business. Only as a steroid for an already epic brand.
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You’re not introverted. You’re in an environment where you don’t feel people will respond positively to what you’re interested in.
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You only truly “suck” at something for two reasons: 1) No reps were put in 2) You got promoted to a new circle Your job is to find out which one you’re in And to always act as if it’s the first option.
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Personal brand gurus suck, here’s why: Personal brand coaches Sell how to build a personal brand To people who want to know how to build a personal brand So they can sell to others on how to build a personal brand Sell the shovel, not how to sell it.
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The best enemy to beat is the one who lacks the ability to see the lay of the land.
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The reason you’re intimidated by others is because you aren’t being who you’re supposed to be
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If you don’t know what problems to solve in business, you aren’t following what you’re interested in. Get a hobby Start reading Get a new perspective See the world differently Know what problems to solve Following your interests makes you interested in what problems to solve.
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Most people that buy from you don’t know the true reason they’re buying to begin with. Automating stuff not because it’s cool, but so you never have to become dependent on anything ever again
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The reason you don’t have what you want You aren’t 100% focused on the things required for you to get there
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You don’t want to appeal to everyone. You want everyone to desire the idea that you represent.
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True change comes when the pain feels so biological, that you think “if I don’t change now, my bloodline ends here”
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The reason you don’t have what you want You aren’t 100% focused on the things required for you to get there
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You don’t want to appeal to everyone. You want everyone to desire the idea that you represent.
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Your mission is what will make people buy from you. To find the mission; List all the times you were most emotional when talking about what you care about the most To put the mission into words: 1) List the huge hurdle in life 2) Say how far you’re willing to go to solve it
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The only reason you aren’t doing what you need to be doing: You’re going from scrolling on your phone, to trying to do a hard task. You then feel stuck and ashamed for not being able to start. Train yourself to reverse the order, and you’ll feel pride
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Your job as a leader is to get them to the promised land. You are more in tune with what that is, that is why you’re leading
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