Cruce Saunders
@mrcruce
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Founder of [A] - @simpleateam, dad, author, speaker, podcast host. Intelligent Customer Experience. #cx #contentengineering #contentstrategy #cem
Austin, TX
Joined March 2007
RT @ContentSeattle: Sometimes I don't even know how we get so lucky. Coming up on 12/13, we've got @storyneedle and @mrcruce joining us t….
meetup.com
Join Cruce Saunders, founder and principal at [[A]](https://simplea.com/Home), and Michael Andrews, content strategy evangelist, as they uncover how structured content and
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Props to the resilient content change leaders carrying forward ambitious programs in the face of legacy content debt & old thinking. As a friend told me yesterday, "We’re clinging to a structured content raft in a sea of strings.". and yet still progress continues! Keep rowing.
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Dizzying to consider how much chunky inaccessible content & data exists in a healthcare system where data facets and portability have such importance to humans. Faxes, print & mail forms, arduous manual intakes, PDFs, and patient information overload still rule in 2022.
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Yes! Patterns are incredibly valuable IP. So much embedded thinking baked into reusable components used by teams to build the future. Invest in patterns and rally the organization around them. #cx #ux #designsystems #contentengineering.
Content models and design systems are both repositories for collective UX knowledge in the enterprise. Concrete, discrete decisions are considered and evaluated in detail, decided, then added to the stock of knowledge that teams can reuse.
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😂 Can we please be over this in 2022? . Taxonomy needs to be taught from third grade forward. It’s just a step or two from sorting shapes. The enterprise can figure this out!. #education #contentstrategy #contentdesign.
"Do we have a taxonomy?"."What's that?".Here we go again 🚀.
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And yes, okay, it's true – we're going to talk about content models. But only in the most appealing possible way! Content modeling *might* even start to look like the missing piece needed in all those #CX transformation initiatives running into headwinds after hitting dev. [4/5].
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Needless to say, at Simple [A] we believe decoupled content is the future. Headless vendors already headed the right way. It's good for enterprises. Good for creators. Good for customers. Good for tools and platform vendors. Moving content makes more value for everyone. [3/5].
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For the first time, [A] shows behind the scenes of a next-gen content supply chain in this webinar with @scottabel . We'll cover the whys and wherefores of content supply chains that use free-flowing content (decoupled from tools), and work down into the how it gets done. [2/5].
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Would we be able to run a city without shared roads or utilities? Why do we run content systems in silos, and allow content to languish in one repo at a time? And *humans* are still moving the content from place to place! 🤯.[1/5].
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RT @BrainTraffic: ICYMI: Our latest episode of The Content Strategy Podcast is live! @mrcruce chats with @halvorson about content, customer….
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Many companies at their core are *code* and *content*. Nothing gets accomplished online without content involved. Why would we treat content as anything other than a high priority?. #cx #contentstrategy #contentengineering #contentops #DigitalMarketing #km.
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RT @marsinthestars: Live blogging from @mrcruce excellent talk on #ContentStrategy infighting (and how not to do it!) .
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Looking forward to opening @LavaCon live tomorrow at 9AM PT with a talk about unifying enterprise content. In great company in roster curated by @JackMolisani w speakers from NASA, Mastercard, Netflix, AWS, Google, 3M, & many others. Progress happening in so many places!.
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Tonight: proud of our team for putting together this conversation & demo about using content models to make omnichannel publishing SO much easier. Meant for #contentstrategy #ux #cx #digital #webdev practitioners who either work w structured content now, or want to learn more!.
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Wanted: company leaders that own that their knowledge assets require discipline, governance, & operations. It’s one thing to produce lots of content in lots of places. It’s another thing to orchestrate it, optimize it, & improve it. Who does this well that I should interview?.
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Content accessibility is just polite. In many places, it's also the law. Build accessible content practices into policy, standards, models. Digital program leaders should appoint someone to own and advocate for accessibility as part of each build team.
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Content modeling is endlessly useful as a focusing lens for clear thinking, alignment, and collaboration. #contentengineering.
Content modeling for content management systems is the engineering thing that I find most challenging *and* most gratifying. It combines figuring out how to do something both resiliently and flexibly, balancing the human tendency to break rules.
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