Follow @thelyonstale for more updates on my travel, business and life!

Pure cinema. 🎞️

1/ My father often said, "When you find your why, you find your how." For Notre Dame football, it felt like the program had lost its “why” — and with it, the pride and dominance of an 11-time champion. #CFBPlayoff #NationalChampionship #NotreDame

The celebration of an 80th anniversary is often marked with gifts of oak, symbolizing enduring commitment. This is fitting as we remember the incredible life of my father, Dr. Pearse Lyons, who would have turned 80 today.

The barrels we use in Kentucky will go on to add flavor (and alcohol!) to our beers and even make their way to the @PLDistillery in Ireland.

As my friend Dave Bob Gaspar(@Davesoftheweek1), our national brand manager, says, each barrel is like a snowflake. While these particular bottles are limited, you can find our whiskey all over the world.

Today, we hold the oldest stocks of single-malt Kentucky whiskey and produce numerous award-winning spirits and beers. The barrels we selected this week were truly special — and unique.

In 2012, he opened the first new distillery in Lexington, Kentucky, in 100 years, blending Irish whiskey traditions with bourbon making.

From those early beginnings, he went on to found Alltech. As a brewer and distiller from a lineage of coopers and pub owners, he became a leader in the craft beer movement and recognized the potential of freshly emptied barrels.

As he considered establishing business in North America, Kentucky was the perfect location because of its proximity to customers and the community he found here.

My father brought our family to Kentucky from Europe, as his customers at the time were beverage alcohol and fuel ethanol producers.

Indeed, the famed Bourbon Street in New Orleans is so named because of the stamps on the barrels served at its establishments that had come down from Bourbon County, Kentucky.

Utilizing local resources, they distilled and fed spent grains to livestock, and sent corn whiskey down the Mississippi River to New Orleans in charred barrels that gave it a unique flavor along the way.

Scots-Irish immigrants, familiar with the Appalachian terrain because of its similarities to their homeland, brought their distilling skills.

Bourbon whiskey gets its name from Bourbon County, Kentucky, one of the state’s first five counties. Early settlers, many of them veterans of the war, cleared land, grew crops, and built homes in Bourbon County, where several mills on creeks and rivers processed lumber and grain.

Properly telling Alltech’s story — and the story of our founder, Dr. Pearse Lyons — requires an introduction to our family’s greatest connection to the Commonwealth (and why we ended up here): whiskey.

At @Alltech, we know that seeing is believing. When guests visit our global headquarters, they leave with a newfound appreciation for Kentucky.

Happy #NationalBourbonDay! 🥃 To celebrate, here’s a few behind-the-scenes photos at our @TownBranch_KY Single Barrel selection we conducted this week…

Go Cats! @Coach_Mingione #WeAreUK x #RoadToOmaha

While we wait for the Cats to take the field this weekend in Omaha, Nebraska, let’s continue to draw inspiration from Coach Mingione’s leadership. Read my latest article to learn more about @Coach_Mingione and his championship mindset! 👉 https://t.co/1pzPkzReKi #RoadToOmaha