Jack Loechner
@mp_research
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Seasoned marketing exec, market researcher at GE, Disston, and others. Long-time editor of MediaPost's daily Research Brief
Joined July 2013
MarTech's Evolving More Rapidly Than Marketers' Use of It: MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements. According to Walker Sands' 2018 Marketing...
mediapost.com
MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements. According to Walker Sands' 2018 Marketing Technology report, more than two-thirds of marketers don't...
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MarTech's Evolving More Rapidly Than Marketers' Use of It: MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements. According to Walker Sands' 2018 Marketing...
mediapost.com
MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements. According to Walker Sands' 2018 Marketing Technology report, more than two-thirds of marketers don't...
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Consumer Ambivalence Towards Self-Driving Cars: Recent research by GlobalWebIndex reveals internet users in the UK and the U.S. are ambivalent about self-driving cars. Internet users in the UK and...
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Consumer Ambivalence Towards Self-Driving Cars: Recent research by GlobalWebIndex reveals internet users in the UK and the U.S. are ambivalent about self-driving cars. Internet users in the UK and...
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Couples in the Workforce: In an ideal world, men and women would be equally likely to be the breadwinner of a couple. But the analysis found that in the 50 largest metros, women were the main breadwinner...
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Sales And Martech Traction: The sales and marketing technology landscape has changed, says Craig Rosenberg, Co-Founder & Chief Analyst of Topo. Years of venture funding, resources, and...
mediapost.com
The sales and marketing technology landscape has changed, says Craig Rosenberg, Co-Founder & Chief Analyst of Topo. Years of venture funding, resources, and buzz created a large swath of sales and...
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Digital Strategy Pitfalls: According to an article in the McKinsey Quarterly in 2018, By Jacques Bughin, Tanguy Catlin, Martin Hirt, and Paul Willmott, most digital strategies...
mediapost.com
According to an article in the McKinsey Quarterly in 2018, By Jacques Bughin, Tanguy Catlin, Martin Hirt, and Paul Willmott, most digital strategies don’t reflect how digital is changing economic...
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Digital Strategy Pitfalls: According to an article in the McKinsey Quarterly in 2018, By Jacques Bughin, Tanguy Catlin, Martin Hirt, and Paul Willmott, most digital strategies...
mediapost.com
According to an article in the McKinsey Quarterly in 2018, By Jacques Bughin, Tanguy Catlin, Martin Hirt, and Paul Willmott, most digital strategies don’t reflect how digital is changing economic...
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Predictions From The Informed: Among the predictions for the media, internet and communications industry for 2019 are that Cord-cutters are going to keep on cutting, but investors who think fixed...
mediapost.com
Among the predictions for the media, internet and communications industry for 2019 are that Cord-cutters are going to keep on cutting, but investors who think fixed 5G will be universally adopted...
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Thanksgiving Day To Cyber Monday: The five-day period spanning Thanksgiving to the Monday following (aka Cyber Monday) this year delivered a concentrated dose to online retailers. Internet Retailer...
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Near Me Searching: Google recently revealed that “near me” mobile searches (e.g., “H&M near me” or “pizza near me”) have increased 200%. As mobile searching...
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Global Shopping Behaviors: As the traditional consumer purchase journey continues to evolve, so too should the way merchants think about their sales opportunities. BigCommerce conducted a global survey...
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Top Ten Tech Trends for 2019: Jupiter Research provides an assessment of what they find will be the critical developments in the tech space over the coming year. Developments that will impact upon,...
mediapost.com
Jupiter Research provides an assessment of what they find will be the critical developments in the tech space over the coming year. Developments that will impact upon, and be driven by, both players...
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Juggling Media: When it comes to the media universe, the abundance in devices, services and content has never been more prevalent. With all of this technology at consumers' fingertips, pretty much...
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Veterans Connect with Brands with Military Discounts: Military service members and veterans are increasingly seeking out military discounts when they shop onlin...
mediapost.com
Military service members and veterans are increasingly seeking out military discounts when they shop online
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Traditional TV And Radio Hold Their Own: People are spending more time with media than ever before, says MarketingCharts' newly-released 5th annual "US Media Audience Demographics" report, a data-driven...
mediapost.com
People are spending more time with media than ever before, says MarketingCharts' newly-released 5th annual "US Media Audience Demographics" report, a data-driven resource that can aid marketers in...
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CDP's Under The Microscope: Marketer interest in CDPs continues to accelerate. In the first half of 2018, Gartner client inquiries pertaining to CDPs doubled when compared with the same period of...
mediapost.com
Marketer interest in CDPs continues to accelerate. In the first half of 2018, Gartner client inquiries pertaining to CDPs doubled when compared with the same period of the previous year. 52% of...
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Fight Back: The cat-and-mouse game between online merchants and fraudsters commenced the instant the first buy buttons appeared in 1994. Then, as now, clever criminals are always finding increasingly...
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Great article from https://t.co/etXK3CzghX!
#marketingcharts.com
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The Cloud Saves The Day: To maximize value from the cloud, retailers need to prioritize workflows that can best benefit from it. The report shares six opportunities for leveraging the cloud as a catalyst...
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