Mobile Marketer
@MobileMktrDaily
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Mobile Marketer is now a part of @marketingdive. Sign up for the Mobile weekly newsletter by Marketing Dive: https://t.co/H0G5WhQZbn
Washington, DC
Joined July 2009
ICYMI: š£ We have some exciting news! We're merging our website with Marketing Dive on Monday, Dec. 7. Be sure to follow @marketingdive for regular #mobilemarketing news. Read more about this change:
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"The ability to reach consumers 24/7 should instigate brands to employ the tactics of a programmer versus a marketer," @tastemade's Jeff Imberman said.
marketingdive.com
Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.
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While #Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform.
marketingdive.com
While Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform.
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Uber's update let businesses put their branding on coupons for food delivery and rides, giving them a way to create branded experiences that serve as another touch point with customers.
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ICYMI: More than 1/3 of respondents think podcasts have too many ads, though a new report found no meaningful change in ad-skipping behavior.
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In working with brands on transactional programming, @tastemade is developing a formula that's entertaining, boosts sponsor awareness, and gives viewers a reason to respond with a direct purchase.
marketingdive.com
Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.
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Comfort with mobile tech and agility around quickly shifting landscapes has helped Chipotle leverage its digital ecosystem, with great results it hopes to build on into 2021. #DiveAwards
marketingdive.com
The QSR could exceed $2.5 billion in digital sales this year, largely on the strength of mobile marketing initiatives it began before the pandemic.
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š£ ICYMI: Mobile Marketer is integrating into @marketingdive! Subscribe here to ensure you get the new mobile-focused publication that hits inboxes every Thursday afternoon.
marketingdive.com
Sign up for Marketing Dive: The free email newsletter covering the top news and trends for marketing industry leaders.
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As mobile usage surged this year, the biggest winners were TikTok and remote collaboration apps that became de facto tools of people working from home, @appannie found.
marketingdive.com
As mobile usage surged this year, the biggest winners were TikTok and remote collaboration apps that became de facto tools of people working from home.
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A landmark lawsuit filed by the #FTC pushes for #Facebook to spin off Instagram and WhatsApp. But cracks were already forming in Facebook's armor, and rivals like TikTok could smell opportunity.
marketingdive.com
A landmark lawsuit filed by the FTC pushes for the tech giant to spin off Instagram and WhatsApp. But cracks were already forming in Facebook's armor, and rivals like TikTok could smell opportunity.
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Amid historic challenges, Unilever continually met the moment with resonant messaging while advancing its business in critical areas like e-commerce. #DiveAwards
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Haribo's pitch-shifting lens on Instagram makes grownups sound like kids, a transformation that's consistent with the candymaker's long-running campaign that shows adults enjoying gummy bears.
marketingdive.com
As consumers increase their candy purchases during the holiday season, the brand is giving Instagram users a chance to win a year's supply of free sweets.
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As others scrambled to respond to the movement for racial justice, @benandjerrys built on years of advocacy to go above and beyond. Our Activist Brand of the Year. #DiveAwards
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These companies and execs represent industry standouts in a year when campaigns were axed, budgets shrunk and marketers across categories had to do more with less. #DiveAwards
marketingdive.com
From Chipotle to Procter & Gamble, these are the companies and executives that epitomized leadership in crisis this year.
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Make sure to follow @marketingdive for continued #mobilemarketing and #MobileApp news coverage and updates. Sign up for our the new Mobile weekly email here:
š£ Marketing Dive's new mobile-focused publication hits inboxes this Thursday. Subscribe here to ensure you catch the weekly dispatch's first issue.
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ICYMI: š£ Mobile Marketer is merging with Marketing Dive on Monday, Dec. 7. Be sure to follow @marketingdive for regular #mobilemarketing news. Read more about this change:
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Colgate's "Mindful Moments" content with @Headspace fits with Hum's broader goal of urging people to practice regular dental care by gamifying mundane routines like brushing teeth.
marketingdive.com
"Mindful Moments" content fits with the app's broader goal of getting people to practice good dental habits by gamifying mundane routines like brushing teeth.
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Spotify highlights "gratitude, resilience" with its 2020 #Wrapped campaign.
marketingdive.com
TheĀ annual end-of-year effortĀ showcasesĀ how music and podcastsĀ haveĀ kept people entertained and informed during a tumultuous year.
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In the latest example of content and commerce merging, "Origins" viewers can easily order featured ingredients from grocery delivery service Amazon Fresh.
marketingdive.com
In the latest example of content and commerce merging, "Origins" viewers can easily order featured ingredients from grocery delivery service Amazon Fresh.
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A new @LEVIS collection includes 12 curated looks and a link to its website so Snapchat users can dress like their Bitmoji avatars.
marketingdive.com
The Levi's x Bitmoji collection includes 12 curated looks and a link to the brand's website so users can dress like their avatars.
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Tums bids early farewell to "dumpster fire of a year" with a New Year's livestream on TikTok.
marketingdive.com
GSK's antacid brand will declare the "dumpster fire of a year" over three hours early in a livestream hosted by TikTok star Michael Le.
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