Malena mesarina
@mmesarina
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Head of #prodmgmt and founder of @StellarPeers. Previously at @Adobe & @hp.
San Francisco, CA
Joined June 2013
"Mid-answer, they cut me off—and changed the question." #ProductSense interviews can feel chaotic. Want to stay calm & structured? 🎓 Join our free session: How to shine under pressure in messy Meta-style interviews. Q&A included. https://t.co/quWKNwL4lv
#ProductManagement
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FREE HAPPY HOLIDAYS SESSION—We will work on a Google strategic insights question: Should Google offer an event ticketing product like StubHub?
eventbrite.com
Should Google offer an event ticketing product like StubHub?
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We will work on a product design question asked by Google: What applications can you ideate to leverage a technology that can score users' happiness?
eventbrite.com
What applications can you ideate to leverage a technology that can score users' happiness?
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We will work on a metrics and tradeoff question asked by Meta in this group coaching session: You are the product manager of Facebook's Buy and Sell Groups. What metrics of success would you define?
eventbrite.com
Define metrics of success and tradeoffs for Facebook's Buy and Sell Groups.
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Semrush avoids inundating their new users by introducing one feature at a time and personalizing the experience wherever possible.
goodux.appcues.com
Semrush avoids inundating their new users by introducing one feature at a time and personalizing the experience wherever possible.
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Data cleaning or data cleansing is the process of identifying and removing dirty data. It is a crucial step in ensuring high-quality data for your organization.
twilio.com
Get the scoop on Twilio’s latest innovations—from upcoming betas to the latest product launches and feature updates.
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Your app isn’t the destination, your user’s goal is. Onboarding expert Samuel Hulick talks about how to design paths that help users achieve their ideal outcomes.
intercom.com
Samuel Hulick joins us to discuss his new product design framework — they call it Value Paths — for healthy, sustainable growth.
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Canva's simple product tour for their new video tool allows the product to speak for itself.
goodux.appcues.com
Canva's simple product tour for their new video tool allows the product to speak for itself.
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This read on why you should build a “career portfolio” (not a “career path”)
hbr.org
Up until this point, we have lacked the language necessary to design our careers in ways that veer from the traditional script. But now there is hope. A new vocabulary is emerging. At the heart of it...
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We all like to think we’re the drivers of our own life, but in truth most of us are more like passengers. Here's why you should take the wheel.
intercom.com
Taking control of your career direction means overcoming status quo bias and trying new opportunities to expand and grow. Only by putting your hands on the wheel of your career can you prevent...
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Andrew Chen examines why it’s so dangerous to scale a product with questionable product/market fit and high customer churn.
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Ryan Glasgow takes us through the trajectory of tackling the tough questions product builders face in every stage of getting a startup off the ground, from segmentation and MVPs, to product/market fit and second products.
review.firstround.com
Repeat PM turned first-time founder Ryan Glasgow addresses the tough product questions every founder faces, from segmenting the market and iterating on early MVPs, to finding product/market fit and...
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Engaging with your customers may not be as exciting and new as investing in “big data.” But it does have a solid track record of success.
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Many startups stumble at the same hurdle: traction. The majority of these founders are in the early stages of developing their idea, and think they need funding.
sifted.eu
Founders think they need funding — but what they really need is to build a product customers love. Andy Ayim explains how to do just that.
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Product and Sales teams don’t always have a great relationship. Sometimes Sales promises too much. Sometimes, Product loses sight of legitimate customer needs because they don’t fit well with the desired product narrative.
ashleywali.medium.com
Sales and Product are fundamental to success but the relationship is often antagonistic. A PM’s take on building trust and maximizing…
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In this crowdsourced guide, top startup leaders share their best tips for new startup employees, including how to prioritize work & growing your career.
review.firstround.com
Top startup leaders and operators share their best tips for new startup employees, including hitting the ground running, how to prioritize what to work on, and growing your career.
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Nikhyl Singhal shares the phases a product org goes through as a startup matures — and his tips for transitioning between them gracefully.
review.firstround.com
Former Credit Karma CPO Nikhyl Singhal shares the phases a product org goes through as a startup matures — and his tips for transitioning between them gracefully. From the mistakes that are too easy...
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Thoughts on what makes a great product marketer based on what Tanya Khakbaz learned building the teams at Stripe and Square.
medium.com
My thoughts on what makes an exceptional PMM based on what I’ve learned building the teams at Stripe and Square
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Google has revealed that content marketing is its top-ranking factor overall. Here are some tips for leveraging quality content to improve your search rankings.
marketinginsidergroup.com
Google's thrown down the gauntlet: Content marketing is king of the SEO hill. If your business has been slow to give content marketing the crown in your marketing strategy, it's time to hustle. The...
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