The average CPL for #cyber folks back in 2019 was $369 on #GoogleSearch. Last year? That's $700. On LinkedIn? $151 back in 2019, $600 in 2023. That's almost 300% more. What's it gonna be in 2025? 👉 https://t.co/Z1sBT7fLqF #cybersecurity #b2bmarketing #digitalmarketing

The average CPL for #cyber folks back in 2019 was $369 on #GoogleSearch. Last year? That's $700. On LinkedIn? $151 back in 2019, $600 in 2023. That's almost 300% more. What's it gonna be in 2025? 👉 https://t.co/DxBoM2j1nR #cybersecurity #b2bmarketing #digitalmarketing

They say moving to a new house is one of the most stressful situations in life. Bet they didn't hear about moving between CRMs 🤡 https://t.co/VQOmZUaAe6 #RevOps #HubSpot #Salesforce

Repurposing content was cool in 1960s and it should definitely be cool today. Because not everyone likes to read 2,000 words long blog posts. Not everyone likes to scroll through LinkedIn. Not everyone opens emails. Not everyone watches videos. https://t.co/CqaAEmNzGA

Your pipeline after you've been feeding it shitty irrelevant leads just because they wanted to view that PDF... ...or "leads" you got from a shady site just cause they were cheap... Good thing we've got some easy recipes for super nutricious meals: https://t.co/EEeZZFpzTy

One gated asset a day effectively keeps leads away. Why? Because ungating your content helps you build trust, increases awareness & engagement, and gives your prospects the info they need before they’re ready to talk; Want more tips on how to start? 👉 https://t.co/LMsYcNlafv

We're really sorry to be the bearers of bad news but... No, freemium doesn't just sell itself. No, more sign-ups doesn't equal more pipeline. And no, sales shouldn't wait until users are "ready". https://t.co/WtKeCdZFyn

Did we just reach the time when "yaaaay we've just raised $5 million in round A!" doesn't get nearly as much traction as "oh nooo they've just fired 300 employees"? Yeah... So we don't really envy our friends from #PR. Full conversation here: https://t.co/OUkGfZUpuz

#Marketo lovers, it's time to move. And we'll give you 5 reasons why it won't be as painful as you think: https://t.co/lQ1wkhvm3x #hubspot #marketingautomation #crm #b2bmarketing

Hello, welcome in 2025 👋 If you're not on social, does your company even exist? Actually, we don't want to know 🤷🏻‍♀️ What we do want to know (and you should too) is how you invite your traditional company to the digital world: https://t.co/wR6C3UhKxb

POV: You're a CISO... But CISOs aren't the problem here—they're bombarded with irrelevant ads time and time again. So please, do your research before advertising to CISOs again 👉 https://t.co/7dBxFSMIK6 #CybersecurityMarketing #B2BMarketing #PPC

Oh, customers. Customers, customers, customers. We all love them. We all want more of them. And then we all forget about them the moment they sign the contracts 🤷🏻‍♀️🤷🏻‍♀️🤷🏻‍♀️🤷🏻‍♀️🤷🏻‍♀️ Here's how to change it: https://t.co/cVuMk2JDJg

No one wants your boring pens. But they'll definitely enjoy socks or some Elite chocolate (because we're HubSpot Elite Partners 😎) And if you need more ideas for cheap #BrandAwareness gifts, they're here: https://t.co/MXnNB6A4lW #B2BMarketing

We all love our customers. We always want more customers. And yet how much of your budget goes to customer marketing? Listen to the full episode here: https://t.co/GAkLUjS6WK

Sure, AI is so great, you can now write 20 blog posts per month instead of 2 and it'll cost you the same, but... will they ever really say anything revolutionary? Here's a brilliant piece from Ryan Law, Director of Content Marketing at @Ahrefs https://t.co/LTG1gTIEo8

See here for details:

Psssssst paid ads alone won't work 🤫 https://t.co/uaTK9SjZTL #B2BMarketing #PPC #DigitalMarketing

Just us wondering why the typical B2B freemium conversion rates are somewhere between 2% and 5%... 🤔🤨🧐 Anyone???? https://t.co/7yrBosIrXM

Offering free trial left and right isn't a #PLG strategy 😬 Need help? We're here: https://t.co/KWPOwX4JRy #RevOps #HubSpot

Are you in the "owns a magic wand and will make any trash look great" or the "burns money and calls it a strategy" kind of marketing team? Or better, both? 🥰 Full conversation here: https://t.co/8Ofp6i4uSn