Hailey Bieber’s skincare brand that was just acquired for $1billion is running paid ads like this with no copy or messaging absolutely sending it with 0 fucks given, and you’re on your 6th revision of an Instagram caption that will be seen by less than 1000 people. Ship. It.

What makes an effective ad: 1. Stop the scroll 2. Delivers clear message 3. Compels desired action. Don't complicate it.

Your agency is focused on clicks and impressions. We promise a 3x ROAS or you don't pay us. We are not the same.

Best writing advice you've received lately? I stopped using the word 'better' in copywriting and it's helped immensely.

Does anyone know what management consulting firms actually do?

Would you rather have perfect marketing attribution or just none at all?

Do ya’ll not remember SmarterChild from AIM?

Hot take about the infamous rebrand from Twitter to X (no matter how brash you think it is): It's sparked a lot of conversations 🤷‍♂️ Which is what Musk is good at Not saying I agree, but it's aligned with his 'PR/marketing strategy'

Turns out, the marketing world just needs more people who are willing to get their hands dirty and execute.

So, if you’re a business that “runs on referrals”, you might want to think twice about how you approach marketing, because you are DEFINITELY leaving money on the table

It’s taking your current customers through such an awesome experience that they can’t stop talking about it with their peers, and bolstering the sales process to capitalize on that hype with upsells and cross sells.

It’s accelerating the rate at which you close deals and make sales by informing your audience and building trust.

It’s building a digital footprint with a website that sells for you 24-7, and a social media presence that creates proof of the value you bring.

It’s creating clarity on who you are as a company, who your target audience is, what value you bring to the market, and how you will bring that value.

It’s a prime case of “they don’t know what they don’t know” and they simply aren’t aware of what marketing can do for them. Marketing isn’t just the act of getting your product or service in front of a wider audience.

I’ve had countless business owners and founders tell me they “don’t need marketing” or “aren’t ready for it.” These companies are leaving money on the table 🧵

The marketing game is so fluid. What worked last year won’t work this year. Tactics and channels constantly need to be monitored and changed to keep up. But the foundation remains: know your customer, understand how to bring them value and influence their decision to buy.

When done properly, marketing can and should influence every part of a company’s growth model.

1️⃣ Reach & attract their target audience then generate demand for their product or service to encourage hand raisers 2️⃣ Enable a more seamless and shorter sales process with a more informed prospect 3️⃣ Facilitate a next-level customer experience to create recurring revenue

Novice marketers focus solely on acquisition. Pro marketers understand the importance of acquiring and retaining customers. Instead of just focusing on generating leads, pro marketers: