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Mikhail Subbotin Profile
Mikhail Subbotin

@mixailflash

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Building 12 startups in 12 months 🚀 Solo founder: 12 startups in 12 months Launching Book Bridge now! https://t.co/z5Cwqo6W6p

Argentina
Joined January 2011
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@mixailflash
Mikhail Subbotin
4 hours
Fixed the Google Ads problem 🎉 Remember when I spent $20 and got 0 registrations because my landing page was lying? Changed one thing: let users upload and analyze their book BEFORE asking them to sign up. Show value first. Ask for commitment second. Result: users are
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@mixailflash
Mikhail Subbotin
3 days
Found the problem with my Google Ads fail 🔍 Spent $20, got 0 registrations. Thought my targeting sucked. Wrong. My landing page was lying. The ads said: "Try Our AI Translator Free" "Get Your First Book Free" "No obligation" The reality: 1. Click "Start Translation" 2. Hit
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@mixailflash
Mikhail Subbotin
4 days
Google Ads experiment: not great 📉 $20 spent over 2 days. Registered users: 0 Ouch. Either: - My targeting is wrong - My ad copy sucks - People don't search for "AI book translation" the way I think - Landing page doesn't convert - All of the above The hard part? I don't
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@mixailflash
Mikhail Subbotin
5 days
Launched my first Google Ads campaign for Book Bridge today 🎯 Zero experience with paid ads. Just wanted to see how it works. Budget: small (testing the waters) Goal: understand if people actually search for "AI book translation" Results so far: too early to tell, but already
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@mixailflash
Mikhail Subbotin
7 days
Users are starting to sign up on https://t.co/4xQh0pBPnb 📈 Time to shift focus: from building to growth. New phase = marketing, user acquisition, feedback loops. If you have experience with: - Growing early-stage products - Getting first 100 users - Marketing strategies that
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@mixailflash
Mikhail Subbotin
8 days
Yesterday's online conference talk went better than expected 🎉 600+ people on the call. Spoke about "vibe-coding" and building Book Bridge with <100 lines of manual code. Questions kept coming. Had to extend Q&A by 20 minutes. The two questions that sparked the biggest
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@mixailflash
Mikhail Subbotin
9 days
Speaking at a private conference today about how I built Book Bridge with AI 🎤 Topic: "Vibe-Coding" - building products with <100 lines of manual code The controversial part? I had ZERO frontend knowledge when I started. No React. No JavaScript. Just clear requirements and AI
drive.google.com
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@mixailflash
Mikhail Subbotin
9 days
First sale on Book Bridge 2.0 🎉 Just got the Paddle notification. Had to read it twice to make sure it was real. It's not about the money. It's proof that: - The rebuild worked - The new payment system works - Someone trusted the product enough to pay All those hours
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@mixailflash
Mikhail Subbotin
16 days
Book Bridge 2.0 is live 🚀 New architecture. New payment system (Paddle instead of PayPal). Took 3 weeks to rebuild from scratch. Why? Because "working" isn't the same as "scalable." The part nobody sees: - Rebuilt entire backend - Fought with Paddle webhooks for days -
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@mixailflash
Mikhail Subbotin
19 days
There's no "perfect time" to start building. Not after you learn one more framework. Not after you finish that course. Not after you save 6 months of runway. Not next Monday. I waited 2 years for the "right moment" to start my first project. Know what finally made me start?
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@mixailflash
Mikhail Subbotin
20 days
My biggest mistakes taught me more than any course 📚 Failed project #1: Built for 6 months without talking to users → Lesson: Validate before building Failed project #2: Perfect code, zero marketing → Lesson: Nobody cares about clean code if nobody knows you exist Failed
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@mixailflash
Mikhail Subbotin
21 days
Nobody tells you how lonely solopreneurship can be 🏝️ No team to celebrate small wins with. No coworker to vent to when something breaks. No standup where someone asks "how's it going?" Just you, your laptop, and your thoughts. Some days it's freedom. Some days it's isolating.
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@mixailflash
Mikhail Subbotin
22 days
Your MVP has too many features. Yes, yours 🔪 When I started Book Bridge, my feature list was: - AI translation ✓ - Multiple language support ✓ - PDF export ✓ - EPUB export - Custom fonts - Reading progress sync - Highlights and notes - Social sharing - Translation history
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@mixailflash
Mikhail Subbotin
23 days
Controversial opinion: weekends should be OFF 📴 "But I love my project! It's not work if you enjoy it!" I said this too. Then I burned out. Here's what weekends do for your brain: - Process ideas in the background - Return Monday with fresh perspective - Solve problems you
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@mixailflash
Mikhail Subbotin
24 days
Comparison is killing your momentum 🔪 Twitter makes it look like everyone is: - Hitting $10k MRR in month 2 - Working 4 hours a week from Bali - Launching perfect products that go viral Meanwhile you're: - Debugging the same issue for 3 days - Questioning if your idea even
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@mixailflash
Mikhail Subbotin
25 days
Your first $1 online hits different than any salary ever did 💵 It's not about the money. It's proof that: - Your idea wasn't stupid - Someone values what you built - This whole "build your own thing" dream is actually possible I remember my first Book Bridge payment. Stared
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@mixailflash
Mikhail Subbotin
26 days
"Good enough" is a superpower, not a weakness 💪 Spent 2 weeks polishing Book Bridge UI before launch. Perfect gradients. Custom animations. Pixel-perfect spacing. Users' feedback after launch? "Love how fast it translates!" Not a single person mentioned the UI. They cared
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@mixailflash
Mikhail Subbotin
29 days
The most dangerous form of procrastination isn't scrolling Twitter. It's "productive" tasks that FEEL like progress but move nothing forward. Yesterday I spent 3 hours: - Reorganizing my Trello board - Reading "5 best practices for API design" - Tweaking my dev environment -
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@mixailflash
Mikhail Subbotin
29 days
Perfectionism has killed more projects than bad ideas ever did You know what nobody says? "Wow, this product is amazing but the UI colors are slightly off, 1 star" Ship the 80% version. Learn from real users. Iterate. Perfect is the graveyard where good ideas go to die.
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