mimi rosenheim
@mimiro
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web strategist, mommy, publisher, geek
San Francisco, CA
Joined December 2007
In the past, it had been hard to get sales to care about the website. They only paid attention to leads we sent (and sometimes they ignored those too). #AccountBasedMarketing is a game changer for #digitalmarketing by helping Sales turn traffic into action and close deals.
Want to close a deal in 10 days? @mimiro explains how @Demandbase leveraged anonymous web traffic to get the job done – and how you can do the same! Read more at our blog. #ABM #B2BMarketing #B2BSales.
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Save the date: Announcing our 7th annual #ABMSummit on March 17-18. #B2B marketers, learn how to save $400 on your conference pass by submitting your email today. Click now.
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Thanks to @cbondhus and @Brightcove for the amazing week and inspiring content. I learned so much and had a great time presenting!.
@mimiro sharing @Demandbase video best practices at #BrightcovePLAY. Mimi always keeps it real with authentic practical advice. #expert @Brightcove
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Have some down time this December? Bone up on your digital marketing with these free courses!
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Read this great resource on wiring actionable copy! (I particularly like the section with formulas for success.) Infographic: How to write copy that compels action
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Now B2B digital marketers can have it all -- personalization, precision, and scale! Find out why the latest release from @Demandbase is so darn badass! ….
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Want to turn delight your target accounts and turn them into customers? Personalize your marketing across the funnel! Join me and @Drift's @davegerhardt tomorrow as we talk about how to do so! @Demandbase
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I’ve spent my life problem solving. The secret to finding a good solution is making sure you’re solving for the right problem and then looking at it problem differently. If this is your jam too, subscribe to this podcast.
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If you really want to convince someone of something, show, don’t tell. It worked for this FearlessGirl in Bristol
flip.it
Jade Delaney really, really wanted to work for advertising agency McCann. So she did something most people would never think of.Jade Delaney really, really wanted to work for McCann, the global...
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On the train thinking about dashboards and influence metrics. But was joyfully distracted by kids excitement for the new experience. Let’s remember the individuals behind what we do, what excites them, and try to capture the wonder of new things as we forge the way with ABM.
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“Surface level conversations don’t build relationships” between people so it won’t in business either. What questions should we ask as marketers to understand our audiences?
flip.it
It’s time to delete questions like ‘what do you do?’ and ‘where do you live?’ from your vocabulary forever.Ever walk into a networking event or cocktail party and all you hear is superficial chit-c...
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Thanks to @Timo_Havainshared for sharing his fabulous perspective in the ABM Confessional at @Demandbase #ABMSummit. Do you ever feel like you’re in a (dysfunctional) relationship with sales?
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Love this story shared at the ABM Confessional at @Demandbase #ABMSummit. Tell your story and get a Brag/Bitch button (or wine if you go on video!)
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Standing room only at the start of @Demandbase #ABMSummit. Can’t wait to hear everyone’s stories!
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Thanks @_danieljmurphy for the kind words about the @Demandbase website!.
Love this personalization on the @Demandbase homepage. Immediately, I know they're talking to me specifically and I'm in the right place. Well done 👏👏👏 #ABM #VIPTreatment
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"We don't need leaders, we need moderators. We don't need motivation, we need inspiration." @espiekermann #typo13.
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