Even the best Web3 ideas fail if people don’t get it. At FOMO*, we turn complex tech into motion stories that make audiences believe, feel, and act.

Let me reintroduce myself. I’m Miki - founder of FOMO* I create UI-led product videos for serious Web3 teams, turning complex tech into clean, clear motion stories people understand on the first watch. No fluff. No noise. Just product-led clarity that drives action. I take

Aave nailed this launch video. Real UI. Tight flow. Zero jargon. The motion turns technical features into clear user wins in seconds. That’s how you build trust fast and make complex products feel simple. Clean. Legit. Exactly the standard every serious team should aim for.

Most Web3 teams don’t realize their biggest bottleneck isn’t the product. It’s the first five seconds of how they explain it. Last week I was on a call with a team who had nailed that part. Their value landed instantly. No friction. No confusion. No extra explaining. When

All creative work starts with a rough draft. That’s the “first pancake” principle in action The first one’s rarely perfect…but it’s the one that makes all the others better.

Steal this 7-question script framework It's generated millions of views across my crypto videos. You'll want to bookmark it for later. Use it to build scripts that hit clarity, trust, and impact. 1. What’s the ONE thing viewers must remember? If they forget everything else,

Look at your feed. Airdrops. KOL pushes. Leaderboard campaigns. All of them spike attention. But here’s the problem. Teams claim to build long-term products while relying on short-term tricks to get noticed. That creates clicks, not trust. Attention, not understanding. And

Sometimes I start with polished storyboards. Sometimes it’s a 10 page PDF. Sometimes it’s a rough outline. Different starting points. Same objective. Strip away the nonessential. Find the sharpest angle. Make the value obvious instantly. Because clarity is the strategy.

I’ve shipped more than 60 launch, product, and feature videos across Web3. The biggest difference between teams that win launches and teams that stall is simple. They treat motion as a system. Not a one-off asset. Teaser → explainer → cutdowns = social kit. One build fuels

Last month, the @clicker team reached out ahead of their launch. Product ready. Vision clear. They just needed it brought to life in motion. We worked closely to: - Keep the story focused (less is more) - Translate their vision into motion - Use UI-driven storytelling so

Kicked off a project this week with a team that reminded me of the ingredients for success: – Clear differentiator – Simple metaphors – Fun over technical That’s when video content stops saving your pitch and starts scaling it.

Billboard vs. phone worked on videos for both and one thing is clear: the best product videos are built for where they live. Passing audiences need big text and a clean loop. If the video ignores its environment, it fails before anyone has a chance to view it.

I’ve supported teams with billions in TVL and millions of users. Specs like TPS and ZK are invisible until they become real benefits. Show “cheaper swaps” or “safer custody.” That’s what moves people.

Most Web3 content relies on hype, not clarity. So when the hype fades, no one remembers what the product does. Instead, pair hype with clarity. Show the UI, show the benefit, keep it under 30 seconds. If users understand it instantly, they care instantly. Even after the dust

On a recent call, a client asked how to keep viewers engaged. The answer was simple. Design interaction moments. Taps, fills, typing, pop-ups. When people feel like they’re using the product, they keep watching.

Great launch videos start with one question: What is the one thing viewers need to remember? Not ten features. Not tech flexing. One takeaway, delivered clearly, visually, and fast. Clarity beats detail. Always.

After creating 60+ Web3 videos, one pattern is clear: Strong campaigns start with a goal. Seconds can build interest but only if viewers know why it matters to them. One message. One benefit. One visual hook. With that, even 5 seconds can move people.

Most teams delay video until a finished brand kit They don’t need to All they need is a single Figma file It's already a complete system: -UI -fonts -colors -layouts When motion pulls from that, it cuts production time and makes the product feel real not hypothetical.

Launch Video for Lido Finance

Another trip around the sun. 2025 changed me in ways I didn’t expect. 2026 is going to be even bigger.

If you're launching in the next 2-3 months and want videos that stand out, let's chat. Timeline filling up for Q4 → https://t.co/VdIvhs4LrF