Michal Gren
@michal_gren
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Product designer for SaaS, AI, healthcare & cybersecurity. → 10 years. 40+ redesigns. MVP to Series A → Products serving 2M+ users → Clients raised $5M+
Joined May 2017
Pretty overloaded with work last week. probably this will be the most intense months so far. That's good, now we are going to be more picky in terms of choosing projects. We are going with product challenge or creative
Being fully booked feels good but being able to choose what you work on is way better. Took a while to get here honestly. Few years ago I said yes to everything. Now I can pick. And lately I'm picking the creative stuff. Because creative projects energize me differently right
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Tips on hiring designer: Something I learned after 10 years and worked with dozens of different designers. Good product designer usually has the idea, the skill to solve it, test it. But the really good ones are who not only can design it but also be able to execute it by
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If your AI feature is a chatbot in the corner of the screen you already lost. Last year i designed dozens products with AI. Almost all of them default to the same thing. Chat window. Sidebar. "Ask our AI anything." Thats not integration. Thats a separate tool glued to your
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I've been working closely with engineers for over 10 years now, and one of the toughest thing was to explain how the animation should works. I went through few systems, prepared it by hand if had time to do it, share reference (i even build a small hub with a different type of
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I've roasted hundreds of startup homepages. Here are eight fundamental principles that most startups and design agencies screw up. TL;DR: Respect and enable skim reading... and differentiate your product! 1. Your startup homepage should be a 'customer transformation' sequence
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Moodboards are dead. At least in how we work now. Old way: mood board, discussion, another moodboard, "I like this but not that", third round, finally start designing. New way: semi-ready brand concepts, pick one, refine, brand ready One week, brand ready. ps. it took us
Unpopular opinion: Showing moodboards to clients creates more confusion than clarity. In my brand sprints, client rarely says a no to all the directions. Because I don’t present moodboards. I use them internally, but clients only see defined brand worlds. Even in a sprint, a
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I've been working closely with engineers for over 10 years now, and one of the toughest thing was to explain how the animation should works. I went through few systems, prepared it by hand if had time to do it, share reference (i even build a small hub with a different type of
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If your AI feature is a chatbot in the corner of the screen you already lost. Last year i designed dozens products with AI. Almost all of them default to the same thing. Chat window. Sidebar. "Ask our AI anything." Thats not integration. Thats a separate tool glued to your
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Unpopular opinion: carousels are one of the worst components on the web. Most use them because nobody could decide what goes first so they put everything in a slider and call it done. Click rates after the first slide are brutal. If you need a carousel to show your value props
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Unpopular opinion: carousels are one of the worst components on the web. Most use them because nobody could decide what goes first so they put everything in a slider and call it done. Click rates after the first slide are brutal. If you need a carousel to show your value props
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Moodboards are dead. At least in how we work now. Old way: mood board, discussion, another moodboard, "I like this but not that", third round, finally start designing. New way: semi-ready brand concepts, pick one, refine, brand ready One week, brand ready. ps. it took us
Unpopular opinion: Showing moodboards to clients creates more confusion than clarity. In my brand sprints, client rarely says a no to all the directions. Because I don’t present moodboards. I use them internally, but clients only see defined brand worlds. Even in a sprint, a
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I hit 500 amazing ppl following me last week And i wondered what i could share with them. I am struggling between branding process vs product feature process vs design system i would share it for free for 24hr any ideas?
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Yesterday: client loved my brand proposal Today: another client hates flow redesign, and another gave It's easy to sabotage yourself. If you are designer or founder or freelancer you know how it feels Ups and downs
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I just recently made some quick changes in the onboarding process for @Vimeo and Livid. This is crucial flow for your app, it can make or break UX which cause drop-off users early, before "aha" moment
Why not. Signed up and found these problems in 30 seconds: 1. Layout and sort options showing when library is empty. No content to sort yet. 2. Auto-enrolled Pro trial with no opt-out. Havent used the product and youre already pushing premium. 3. "Import from Vimeo" promises
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Your onboarding isnt onboarding. Its a form that kills conversion before users see anything. I have designed over 20+ SaaS products from scratch. The number one activation killer is the same almost every time. Founders front-load setup and wonder why nobody converts. Show the
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Hot take: custom proposals are a waste of time for both sides. We stopped designing beatiful pdfs instead we: - Ongoing partnership: senior design embedded in your team delivering value weekly - Product sprint: you have exact scope, or together with us we go from concept to
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Few years ago I designed a concept for group ordering at restaurants. Scan the menu, everyone picks from their phone, order goes straight to the kitchen. Back then it was just an idea in my Figma files. Now the tech to actually build it is here and its cheap. This is the best
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