Michael Dawn
@michaelonx_
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Scaled 200+ SaaS/Apps/Digital Products for Clients to Multiple 7-figs | 500M+ Views Media Company | Entrepreneur
Joined August 2025
Our account was at 100k just 52 days ago Update: - We grew another 50k followers - Over 1M+ views in the last week - Redesigning websites for a better funnel & product - Starting a Skool for people to learn AI Spees is key in doing business Shoutout to the GOATS of AI
Very proud of what we’ve done Grew this page from 7k to 100k followers in 4 months for our client (One of the biggest AI creators on X) 2-3 carousels/day 1-2 reels/day 4 months straight, never skipped a day Outstanding results is in the work you’re avoiding 🤝
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@OpenAI If you do these things for long enough You’ll one day be big enough to be “corporate” 😉
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@OpenAI 5. Share user stories, not company achievements Instead of "We hit 10k users!" Show "Here's how Sarah used our app to save 10 hours a week" Make your users the hero, not your company
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@OpenAI 5. Talk like your users, not like a press release If your audience texts their friends about problems, your content should sound like that No corporate jargon, no buzzwords Just real language real people actually use
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@OpenAI 3. Show behind-the-scenes, not just the highlight reel Share the mistakes, the pivots, the struggles "We just launched a Linkedin UGC Campaign and did 57 sign-ups" Just do cool stuff, and document everything that happens
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@OpenAI 2. Give your team creative freedom. Literally Find someone who understands social media, and give them control Every piece of content should feel like it's coming from a real user of social media Not a marketing department
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@OpenAI 1. Put a real face on every social channel Stop hiding behind logos Your profile pic should be a real person (ideally someone who looks like your ICP) People follow people, not companies
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Most Apps are trapped in the marketing “deadzone” Too corporate to be “human”, too small to be “prestigious” Stop trying to be @OpenAI when you don’t have billions for marketing Here’s how you escape this 👇
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Most people can change their whole situation from posting online Imagine having 100+ others doing so for you simutaneously Welcome to UGC
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I just signed a deal with a Gaming Company - 3 Games to Promote (Candy Crush Style) - 10 UGC Creators (Woman, Aged 30-55) - 150 creatives/mo Literally just playing the game everyday and posting it Might explore having each of them stream it then cut clips Thoughts?
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Totally Agree Creator-led growth done right costs alot So most solo-founders have to bet small and grow gradually with rev to reinvest While funded companies can just set it up the right way from the start
i spent $1m on creators to grow prosumer and saas products the creator-led growth playbook is split into 2 strategies: 1. quality work with established influencers. they already have an audience that trusts them, so you piggyback on the trust they’ve built over time. ofc,
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One of the most important articles I can share Be Early
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If your app can't work as a 5-second TikTok hook You don't have a product worth sharing in 2026 TikTok isn't marketing It's your product validation test
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UGC doesn't replace paid ads It feeds them If you're separating the two, you're leaving money on the table
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The Virality Multiplier: Find 1 hook that converts Run it through 10-20 creators with slight variations You just turned 1 winner into 200+ posts/month That's how small teams beat billion-dollar companies
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Our Starter Mass UGC System: - 9 Creators - 24 Pages Minimum (TikTok + IG) - 135 posts/mo = 360 chances to win every month Volume isn't optional
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Don't hire creators based on their portfolio Hire based on: - Can they ship 10 videos/week? - Do they actually use apps like yours? - Can they take direction without ego? Most creators who seem “too good” are often the biggest divas Don’t rely on them
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Stop writing UGC scripts from scratch every time Use Claude to: - Write 10 hook variations in 30 seconds - Adapt winning scripts to new angles - Come up with outlier ideas Human creativity decides strategy through prompting AI handles execution speed
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Tiktok Algorithm Facts: - A good video beats follower counts everytime - Authentic beats fake - Simple beats hyper-edits
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The best UGC creators don't make 1 video at a time They batch: - 10 scripts in one sitting - 10 recordings in one session - 10 edits in one workflow The key to creating content is understanding that not everything’s gonna be a hit
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@OpenAI 3. Show behind-the-scenes, not just the highlight reel Share the mistakes, the pivots, the struggles "We just launched a Linkedin UGC Campaign and did 57 sign-ups" Just do cool stuff, and document everything that happens
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