Michael Field
@michaelfieldcom
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Develop Competitive Strategy to drive Revenue, Margin and Marketshare for Midsize B2B in Agriculture, Construction, Manufacturing and Mining. #EvettField
Sydney, New South Wales
Joined December 2008
Happy New Year! Thank you to all clients who trusted us throughout 2025, including the new relationships formed this year. Wishing everyone a successful 2026 and a smooth return from the break. #HappyNewYear #2026 #B2B
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Thank you to everyone we partnered with throughout 2025. @EvettField's last work day is 19 December 2025 and operations resume on 5 January 2026. Wishing you a refreshing holiday break filled with time to reset and enjoy moments that matter. #HolidaySeason #BusinessCommunity
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Thank you to everyone we partnered with throughout 2025. EvettField’s last work day is 19 December 2025 and operations resume on 5 January 2026. Wishing you a refreshing holiday break filled with time to reset and enjoy moments that matter. #HolidaySeason #BusinessCommunity
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CUB Brisbane has become a strategic hub for purposeful connections. Its culture supports authentic conversations, diverse perspectives, and continuous learning, with spaces designed for productive work and collaboration. Read the full article https://t.co/sPiPM8iGNA
#CUB #B2B
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The Good Guys fined $13.5M for misleading store credit promos. Read the Lexology article by Tony Cordato with marketing commentary from me on how the offer broke trust and law: https://t.co/w650xfqMZi
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B2B marketing demands more than persuasion. It’s a discipline built on trust, logic, and evidence. That’s what keeps me committed to the craft. Read more: https://t.co/Aau44hQbnX
#B2BMarketing #EvidenceBasedStrategy #ManufacturingLeadership
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Manufacturers across Australia & New Zealand face rising costs, skills shortages and unpredictable demand. Growth depends on focused strategy, alignment and execution. https://t.co/h7Edjst8SK
#Manufacturing #B2BStrategy #ANZBusiness
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At @EvettField, our purpose is clear: when good businesses thrive, communities prosper. We help family-owned and mid-sized industrial/manufacturing businesses across ANZ grow through market intelligence and revenue optimisation. Read more: https://t.co/PqptH2gGr9
#B2B #Community
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When sales and marketing blur together, efficiency drops and accountability weakens. Defining who generates demand and who converts it drives both performance and morale. Read how clarity fuels B2B growth: https://t.co/sMk0rPtN4k
#B2BMarketing #SalesAlignment #BusinessGrowth
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I have joined with @MomentumMediaAU as a judge for the 2025 Australian AI Awards. The entries highlight Australia’s exceptional AI talent and innovation. Winners will be celebrated on 5 Nov at Sofitel Sydney Wentworth. Learn more: https://t.co/xgn13bEDDb
#AIAwards
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Year-end is more than a countdown for ANZ manufacturers. It’s the time to refine strategy, align teams and turn market evidence into action, driving clarity and measurable growth. Explore the framework: https://t.co/H2PluLjFNf
#ManufacturingGrowth #B2BStrategy #ANZIndustry
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The Good Guys fined $13.5M for misleading store credit promos. Read the Lexology article by Tony Cordato with marketing commentary from Michael Field on how the offer broke trust and law: https://t.co/nOcaziEWaO
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When sales and marketing blur together, efficiency drops and accountability weakens. Defining who generates demand and who converts it drives both performance and morale. Read how clarity fuels B2B growth: https://t.co/gj1w2TXVS7
#B2BMarketing #SalesAlignment #BusinessGrowth
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Manufacturers across Australia & New Zealand face rising costs, skills shortages and unpredictable demand. Growth depends on focused strategy, alignment and execution. https://t.co/7WVO5c4wLU
#Manufacturing #B2BStrategy #ANZBusiness
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Closing B2B deals requires influencing the entire buying team, including the hidden decision-makers. Learn how to identify and engage your Invisible Buying Committee™ - https://t.co/dDegjXpiBJ
#B2B #InvisibleBuyingCommittee™
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Webjet fined $9M for misleading asterisk pricing. The latest @Lexology article reveals why trust and transparency matter more than ever: https://t.co/JI1816Kpcn
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ACCC targets drip pricing. Dendy fined, Webjet in court. Read more on what this means for trust and compliance: https://t.co/speJ7pjgzG
#DripPricing #ConsumerLaw #ComplianceRisk
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Webjet fined $9M for misleading asterisk pricing. The latest Lexology article reveals why trust and transparency matter more than ever: https://t.co/zYYzGCIHLd
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ACCC investigates #Coles and #Woolworths’ land banking practices, examining potential impacts on supermarket competition. Read the full article: https://t.co/P0Fa1yX3Ww
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At @EvettField, we recognise that one meaningful conversation can truly change a life. On R U OK? Day 2025, we reaffirm our commitment to mental well‑being by encouraging our staff, clients, and partners to pause, connect, and ask, “R U OK?“. https://t.co/FWjlUab09U
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