Our @windsurf case study is live. A new identity for the team building AI tools that help developers code smarter and move faster. Now, we're breaking down the strategy, system, and craft behind a brand that stands out where most blend in. Link in the thread.

A cohesive system, down to the icons. Crafted with mono-line forms and dashed details, each @windsurf icon echoes the broader system’s logic, creating a visual language that feels clear and intentionally in motion. 🔗 More on the rebrand:

Join millions who have switched to Grok.

The @windsurf wave. A graphic system built to express flow. It reflects what the product makes possible: speed, clarity and that moment when blockers vanish and limitless potential is unlocked. 🔗 More on the rebrand:

The colour palette evokes sunsets, water, and coastlines—balancing vibrancy with calm. 🔗 More on the rebrand:

The @windsurf palette. Bold by design. Inspired by the natural world and the energy of windsurfing. Animation made in collaboration with our friends at @studiodumbar.

Not just a W. Formed by the fluid motion of waves, the @windsurf logo captures the elegance of natural movement and the continuous flow of developer productivity. 🔗 More on the rebrand:

RT @webflow: Get to know some of the inspiring speakers hitting the Webflow Conf stage this year!. From award-winning authors to Webflow le….

RT @vamsi_kurama: Plane (@planepowers) has a new visual and brand identity. Yes, there’s a video. Watch with care. Sound on 🔊, please. For….

Huge congrats to our friends at @playerzero_ai on their $15M raise. They’re using AI agents to help teams ship clean code, faster. We’re excited to be a part of the ride. 🔗

Not your average gaming app. @HeroJourneyClub supports youth in building life skills through game-based learning. We worked with their team to design the full product—building the teen and parent apps, crafting a UI kit, and creating an experience users can truly connect with.

RT @framer: 🌁 Join us and @metalab in San Francisco on July 23 for Design Night. An evening for founders, designers, and builders, with a f….

We’re hiring a small handful of exceptional product designers to conceive and ship some of our most ambitious products to date. Hit us up with your portfolio and help us redefine the industry with what comes next. Build products worth talking about. 🔗

RT @studio_rogue: New Low-Key Legends Episode with @sravienna, chief design officer of @metalab . We dive deep into designing and thriving….

RT @designertom_: There's a recurring pattern I'm noticing across some of the most talented design teams I'm talking to: they're made up of….

Brand new @windsurf_ai. We partnered with the team behind the AI coding tool that’s redefining productivity on a bold new rebrand. Big thanks to @studiodumbar for the sizzle. Case study coming soon. 👀

If your team is building with AI, we’d love to hear what’s working (or not). Drop a reply down below.

Takeaway #4 → If the ROI of AI was obvious, you would have already adopted it.

Takeaway #3 → Mistakes will be made. Pilots will fail.