Our shiny new website is live! ✨ Bringing B2B marketers closer to revenue than even before with an easier, faster experience. It’s even easier to look at! https://t.co/126ht2cCYI

Don't miss the next episode of #B2B Category Creators! Today, Gil chats with Dave Gerhardt and Guillaume Cabane. They discuss creating the CDP and Conversational Marketing categories, and Guillaume realizes how much of his life he's spent in a tent. https://t.co/PbwDyYk5AD

Everything companies new to #ABM get wrong, as observed by a veteran CSM. Read Kevin Joyce's observations, and make smarter choices next time you're #b2bmarketing. https://t.co/jH5wSbqphu

"How to generate conversions is still the goal of much email marketing, but how you get there is a lot different in 2020 than it was in 2010." https://t.co/UrrR47fCSS

Identify & Target; Experiment & Engage; Acquire & Activate--Metadata has solutions for every step of your ICP's journey. https://t.co/73BIVhXNjf

Metadata's own Bolaji Oyejide shares his experience growing as a marketer and storyteller, from his first encounter with an Apple computer in 1980's Nigeria, to how the movie "The Matrix" fundamentally changed his view on marketing. https://t.co/1lwaMjVBZb

https://t.co/ADl8RR4jQd "The ability to implement agile in your planning process creates more efficient campaigns with enhanced results and better client relations. It also allows for better interdepartmental relations and fewer disruptions in the project management process."

ABM has deeper roots than you might think. Learn about the history of personalized marketing on this week's episode of By Marketers For Marketers, and discover why limited resources doesn't mean limited outcomes. https://t.co/43IUMEe0O1

"I felt a flash of fear that I was unqualified for such a position. I thought back to the times my male colleagues told me I would not be able to succeed as an engineer, let alone as a leader, because engineering was and still is not a field for women." https://t.co/TowY5QmOtt

"Our goal is to apply this technology not just to ABM, but to brand awareness, sales acceleration, general demand generation, and other sectors of the marketing ecosystem." https://t.co/XUl2gJYsSc

"The last two decades have been a period of almost nonstop change in B2B marketing." https://t.co/BkkhbSgrrG

"You’ve got a deep bench when you work with Metadata."

Are they the same thing? The short answer is no. https://t.co/fmAvkOGFQc

Every dollar counts. Engagement may be a leading indicator of campaign performance, but it should not be the only metric.

"Sales enablement is helping B2B marketers to help salespeople refocus amidst the Covid crisis." https://t.co/FiHDNZBnxr

B2B marketers have made the transition from traditional campaigns to an ABM approach. Unfortunately, most of the original ABM platforms focus on account engagement--a metric which doesn't always impact revenue. So how can we use ABM platforms to build pipelines and close deals?

In this episode of #ByMarketersForMarketers, our VP of Marketing, Jason Widup, and Director of Growth, Mark Huber, go over the different ways to measure each of your ABM programs, and how to think about about the different metrics. https://t.co/dlnP9M1RYe

This guide will break down everything you need to know about demand generation. https://t.co/Gpq0SIRdEb

"The sad truth is, even in 2020, you probably do still need to explicitly say if you want your brand’s content to sound as if it was written by people. And if you can achieve that, it probably will set you apart in many areas of B2B." https://t.co/udk5u5TVOo

Within the first 90 days of using Metadata, Engagio generated 210 target account leads at a conversion rate of 16%. https://t.co/9adbhgQSfl