Trade show exhibit designers have always known that light and movement attracts attention on the show floor. With the addition of LED, AR, VR technology and gamification, the trade show experience has pushed designers to expand their toolbox of strategies

Marketing professionals and exhibit designers know how to create a branded trade show exhibit that attracts traffic to the booth and maximizes the attendee’s experience.

Many exhibitors expect more from a portable display than just a big graphic at the back of the booth. They want a monitor, storage, wireless charging, and even dynamic backlit graphics to attract attendees to their booth.

Not everyone needs a modular booth design for their exhibit project. But, at some point, they will, whether it’s a 10 x 20 inline that needs to be reconfigured to a 10 x 10 or a rental island that has to be both beautiful and affordable.

Do you want to know the single worst trade show marketing advice? “Don’t worry about it. The show organizer will take care of getting attendees to the show. You just have to look good, and exhibitors will flock to your booth.” https://t.co/JClZ4UKJFH

Every exhibitor will own a portable trade show display at some point. And they should. Portable trade show exhibits fulfill multiple needs for exhibitors like ease-of-assembly, affordability, no hassle shipping, and flexible marketing goals. https://t.co/T174zwLv95

As trade shows have morphed into experiential events, Augmented Reality use has increased. Exhibitors use it to increase engagement and to create memorable experiences. Here are (10) AR ideas for your next trade show. https://t.co/jxnMDkzkyV

Considering a new trade show exhibit? Now's the time to shop during Classic's Holiday Lights! promotion. Save 15% on an exceptional backlit display! Our biggest and best sale ever. https://t.co/l96oFVT82O

The 2026 Trade Show Season is Near. Save 15% on 60 inline and island designs. https://t.co/l96oFVT82O

Save on (60) Backlit Trade Show Displays from North America's Largest Private-label Exhibit Builder. https://t.co/l96oFVT82O

Out Biggest & Best Sale Ever! Save 15% on (60) SuperNova. Backlit Inline, Island, and Double-sided Stands. See ALL 60 exhibit designs here: https://t.co/l96oFVT82O

Trade Show Lead Capture & Generation 101. Perhaps no business situation tests short- and long-term memory more than trade shows. Experienced exhibitors know this and rely on trade show lead capture software. https://t.co/HTv7EZ5F1x

Trade Show Sales Tips & Tools to Boost ROI. Sadly, most trade show exhibitors excel at strategy but flounder at implementation. A common trade show objective is to increase sales, but they don’t include the Sales Team in the planning process. https://t.co/ifeA8wzI0L

We thought we’d share our favorite (and least favorite) question about Classic Exhibits. Oddly enough, they’re the same one. Here's how we respond when asked that question: https://t.co/5ztwxz9XjR

Trade show success requires more than a “pretty display.” It requires specific goals, an executable plan, and a range of trade show marketing materials to maximize your return on investment.

The terms “podium,” “pedestal,” and “counter” are often used interchangeably in the world of trade shows. However, there can be subtle differences based on their size and use, especially when considering different trade show kiosk ideas.

Every exhibitor will own a portable trade show display at some point. And they should. Portable trade show exhibits fulfill multiple needs for exhibitors like ease-of-assembly, affordability, no hassle shipping, and flexible marketing goals.

For companies with physical products, the ability for clients to see, touch, taste, or smell their products is crucial to their trade show success.

Opting for a turnkey trade show booth can significantly simplify the entire process and enhance your return on investment. https://t.co/1Mkt1Bh3Re

Many trade show exhibitors ignore the branding of their tables, like custom tablecloths for trade shows. But a colorful, branded table throw with a logo can elevate their visibility, especially at smaller shows or events.