Simon Brooke
@mediagurusimon
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Experienced copywriter, media trainer and award winning journalist
London
Joined August 2011
Any prominent person can find themselves in a difficult situation these days. As celebrity crisis communications consultants, we say that what counts is not who you are or what you’re accused of, but how you handle it.
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You need to be consistent in your message. Once you’ve made a statement you can’t deviate from it. According to the Mail “the defiant star said he is ‘ashamed’ and 'deeply sorry’.” Is he defiant or deeply sorry? His threat to sue the BBC has added a new twist.
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1. He waited too long to apologise. Speed is of the essence in any crisis situation. You need to speak and take action immediately. Even when the details are unclear, and the lawyers are involved, there are still things that you can say that will put you in a better light.
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In any crisis you’ve got to express concern for those who are affected by the situation and you’ve got to show that you’re taking action. Here, Jenas has finally said sorry, but he should have made it clear right from the start that he would co-operate with any investigation.
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1. He did an interview without thinking about his message. “I’m not happy,” he repeatedly told TalkSport. He probably isn’t, but how does this comment help him? It also gave the impression that he thought he was the victim here. Celebrity self-pity never goes down well.
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At Communicate Media, for many years now we’ve been managing crisis situations for celebrities, politicians and other prominent people. As celebrity crisis communications experts, here are four mistakes that we believe Jermaine Jenas and his PR team have made:
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Latest Daily on @Monocle_Radio. @LinaKhatibUK on the Israeli air strike in Damascus, @lynnekodonnell and @mediagurusimon on the day's other stuff, and Julia Lasica meets Ivan Sautkin, director of "A Poem For Little People".
monocle.com
Simon Brooke and Lynne O’Donell discuss all the day’s big stories. Plus: we meet Ukrainian film director Ivan Sautkin, director...
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Monocle on Saturday: Airstrikes in Yemen, Iowa caucuses and Keith Haring’s ‘Unfinished Painting’. Join @georginagodwin and @mediagurusimon for this and more from the week’s news and culture https://t.co/kLP2u7TAIQ
monocle.com
Can the Israel-Hamas conflict be contained? What is likely to happen at the Iowa caucuses? And why are people upset...
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If you need a book, buy from an indy. This one, perhaps.
Today I need to sell 133 books to pay the bills due on Monday. Any and all help, purchases and RTs hugely appreciated! 📚❤️ https://t.co/c6qYLttFyH
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The Monocle Daily: @guydelauney on the unrest in Kosovo after the appointment of Albanian mayors. Plus: @yassmin_a and @mediagurusimon discuss a ceasefire extension in Sudan and an Italian film festival to reinvigorate rural towns.
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https://t.co/gQdmAerseV The Metaverse, disrupters and the fate of bricks and mortar stores - read about the future of #luxury in my piece for Sphere
spherelife.com
Innovative designers and evolving tech are propelling luxury fashion into an exciting future
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The Globalist: Italy’s prime minister Mario Draghi heads to Washington to meet Joe Biden. Plus: @tangdidi on China’s coronavirus restrictions, the Eurovision Song Contest and a review of the papers with @mediagurusimon.
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Tuesday 28 December - The Globalist on @monocle24 @DLCtraining on Russia/Ukraine Papers with @mediagurusimon & business from @realVickyPryce
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Today's MoM award is sponsored by the @thegrainy Grainstore Brewery and today's match sponsor John drewnicki awarded this to Ed Cook..
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