Humans trust what they see more than what they read So, after someone clicks through an email, retarget them with short-form video ads showing: - Product in use - Customer stories - Behind-the-scenes clips You’re reinforcing belief visually while your emails handle logic That

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You can turn small actions into big opportunities Example: - Someone clicks your pricing page but doesn’t convert: Trigger a “Want help choosing a plan?” message - Someone downloads a guide: Follow up 6 hours later with, “Did that help you decide what you were looking for?”

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Everyone focuses on cart abandoners, but the real leak is people who almost showed intent Fix it like this: - Identify anyone who viewed pricing 2+ times or spent 3+ minutes on-site - Send them a custom “Need help choosing?” follow-up with a guide or short video - Tag them as

You’d be surprised how many warm visitors never come back simply because they forgot Set up a lightweight reminder flow: - Wait 4-6 hours after a high-intent page visit (like pricing or checkout) - Send a simple “Hey, still thinking about it?” message via email, WhatsApp, or

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Most brands run retargeting on 7-day or 14-day cycles By the time your ads show up, intent’s already cold To fix that: - Identify the highest intent window, usually within 2 hours of a site visit - Run a micro retargeting campaign that only targets people who visited key pages

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The real edge is sending the same message across the right channels Here’s the setup: - Use a workflow tool (like n8n or Make) to listen for key events: pricing visit, cart abandon, checkout start - Trigger parallel actions across channels: Add user to a retargeting audience

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Static scoring is outdated Velocity matters more: How fast they’re moving through the funnel Set up a scoring system that: - Adds +X for actions within short timeframes (e.g., multiple visits in 24h) - Decays points after inactivity - Prioritizes high-velocity leads for

Don’t personalize blindly Enrich the lead first, then decide how to speak to them Use Clearbit, Enricher, or Dropcontact to identify: - Company size - Role/seniority - Industry Then build conditional logic like: “If company size > 50 → push to B2B offer” “If role =

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Build a “next 15 minutes” rule for re-engagement When someone shows strong intent, like checking pricing They’re still thinking about you for maybe 10–15 minutes If your system waits an hour to send a follow-up, you’ve already lost the moment The fix: - Route key actions

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Most people trigger automation from one event Like: “Visited pricing page - Send offer” But real buying intent shows up in patterns Here’s a better approach: Create a logic layer that looks for 2+ actions within a window (e.g., “visited pricing + viewed 3+ product pages within

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Everyone’s chasing retargeting accuracy but that’s only half the picture The next layer is intent stacking Combining micro-signals into a single, high-confidence trigger Example: Someone visits your pricing page: weak signal Then they click your “ROI calculator” link: stronger