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After fifteen years of "Apple should build a search engine" hot takes, it looks like they might actually finally be doing the thing. According to Engadget, Apple's latest AI project is a web search tool that could "directly challenge Google", though my personal guess is that

X just open-sourced Grok 2.5, and while developers are popping champagne, search marketers should be asking more complex questions about what this means for the AI search landscape. The open-sourcing of Grok (and all the other AI models) creates a proliferation problem for.

While I applaud the effort, it's hard to make the math work for Perplexity's new revenue-sharing program for publishers. The program promises revenue sharing when your content appears in AI responses. Still, there is a loss of direct traffic, email captures, retargeting

While we haven't sent the newsletter out in a bit, we were taking the time to ship some new and much-requested features:. Both direct (JSON) API access and Looker Studio integrations are now available, as is the ability to customize the Country, Region, City, and Language of each

It used to be simple. Google's Googlebot would crawl your website, and sometime later, you'd show up in their search index. Nowadays, it is much more complicated. All of the AI search services pull data from multiple different sources:. • traditional search engines.• social

Google's bringing Gemini to Google Home this October. Which leads to some complicated feelings. I'd like to be excited but the first go-around of Home Voice Assistants never really seemed to get there. So it's with a lot of cautions optimism that I'm looking forward to this.

If everyday consumers can't trust AI browsers and AI search to avoid falling for scams that a slightly concussed 12-year-old could see through, then the AI search world is in trouble. s "Scamlexity" research tested AI browsers against real scams, and.

Search isn’t just moving fast, it’s mutating. AI tools are answering more questions directly. The line between “traffic” and “visibility” keeps getting blurrier. And most brands are still using frameworks that were built before AI wrote its first sentence. Had a great.

Traffic used to be the whole point. Write something good. Rank. Get clicks. Easy enough to measure. But in an AI-first search world, visibility and influence are drifting apart. Tools like ChatGPT or Gemini can surface your ideas without ever surfacing your link. So now the

Most people think of SEO like it’s still a game of checkboxes: title tag, backlink, internal link, done. But AI search doesn’t care about your metadata. It cares if the answer is helpful. Had a fun and fast-moving conversation with Lily Patrascu on the AI Superwoman Podcast.

If traffic drops but your revenue doesn’t, was it really a bad month?. A lot of SEO still treats “visits to the site” as the north star. But AI search doesn’t care about that funnel. It skips straight to the answer. So if ChatGPT reads your content, learns from it, and gives a

Most product problems aren’t technical. They’re positioning problems that look like technical ones. Had a great time talking with Jessica Malnik on her podcast about where things break down between what you built and what people understand when they land on your homepage. If.

Everyone wants to rank in ChatGPT. But almost no one asks how those results are chosen in the first place. I joined Ellie McIntyre on the Conversion Zoo Podcast to walk through what we’ve learned at Knowatoa: how brands are actually showing up in AI search, and why SEO isn’t.

You don’t need to “predict” what AI search will do next. It’s already showing you. Had a great chat with Craig Hewitt on the Rogue Startups podcast about how brands are winning (or disappearing) in tools like ChatGPT and Perplexity, and why the old SEO signals like backlinks and.

If you thought AI search was hard to track now, wait until it runs on your browser. Google’s new AI Edge update isn’t some flashy SEO tool. It’s a signpost. It shows just how quickly the tech is shifting toward smaller, local models. Think: recommendations and answers generated

A lot of law firms think SEO is about getting ranked but in AI search, it’s about being read correctly. Had a great time talking with Karin Conroy on the Counsel Cast Podcast about how AI tools like ChatGPT and Gemini are rewriting the rules for visibility. We got into the.

Google’s still “searching,” sure. But it’s not always sending traffic. AI Overviews are giving users answers right inside the results, which means your site doesn’t even get a shot unless you’re already part of the response. The problem? Most teams are still optimizing for

DuckDuckGo just gave us the search feature we didn't know we desperately needed: the ability to filter out AI-generated images from search results. Rolling out this week, the privacy-focused search engine now features an "AI images" dropdown that allows users to hide

For most of the web’s history, SEO has been about showing up for people. Now it’s just as much about showing up for models. Had a great time talking with Navin Shetty on The PowerTalk Show about what that shift really means not just for rankings, but for how we think about.

OpenAI just launched ChatGPT Agent, joining Google's Deep Research and AI Mode in a race that's fundamentally breaking how search works. ChatGPT Agent, now available for Pro, Plus, and Team users, doesn't just answer questions; it also provides insights and recommendations. It