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If ChatGPT is your most popular customer service rep… you’ve got a visibility problem. Had a great time on John Conway’s podcast talking about how AI search is changing the game for brand visibility, content strategy, and decision-stage SEO. The short version?. Traditional.

Ranking higher is a vanity metric if your content isn’t the best answer. The goal isn’t to show up first, it’s to be the result people stop scrolling after. In the AI search era, this matters even more. You’re not just competing for position. You’re competing for inclusion in.

“ChatGPT is now our most popular and least well-trained customer service rep.”. That line from a prospect has been stuck in my head ever since I heard it. Because it's true. Everyone’s asking AI tools questions about your business. Not just top-of-funnel curiosity, but real

Brandi Starr from the Revenue Rehab podcast interviewed me about the very real impact of AI search on revenue operations and how it's changing buying patterns. We spoke a lot about how to position AI search in your overall marketing strategy, how to frame the changes happening

Last week, we introduced our new team management and invite system, and while it's been a smashing success, it didn't go far enough. So, this week, we introduced the ability for you to create and manage multiple organizations within your Knowatoa account. Organizations each.

AI search just rewrote your content funnel. That blog post sitting at the top of your funnel? It’s probably already been summarized inside ChatGPT. The shift is subtle but massive. Informational queries are being answered directly inside LLMs. No click. No attribution. Just a

We've previously written about how the ratio of pages crawled by search engines (Google, OpenAI, etc.) is shifting dramatically lower in terms of traffic sent to your site for each page crawled. This data came from a study by Cloudflare that they've now clarified even further

Ranking #1 for a keyword no one clicks is like winning a staring contest with a mirror. Sure, it looks good… but did it move anything?. I’ve seen teams celebrate climbing the SERPs while their leads flatlined. The traffic was “up,” but the business? Not so much. Visibility is.

Most SEO content plans were built to pull people in at the top. But when the top disappears, what’s your plan?. AI search is changing how discovery works. People aren’t browsing through ten tabs anymore. They're asking ChatGPT, “Who’s the best at this?” and trusting the first

There's been a spike in folks talking about how Meta AI is a privacy disaster because it enables the sharing of AI search queries with your timeline. While that's obviously not great, it's also about the same minor level of concern as people misunderstanding the difference

The next generation isn’t just using ChatGPT. They’re building their lives around it. Sam Altman said it best. Gen Z treats AI like an operating system. Not Mac. Not Windows. But something they trust to store files, manage relationships, run decision-making. It’s always on,

Search is by far the number one use of AI in the world, and it's often complicated, opaque, and confusing. It's such a challenge that the first thing that people turn to is using AI models to try and police other AI models. This is the topic of Anthropic's new paper. They

Most people treat AI search like a black box. But if you know what to look for, you can actually track how it's evolving and use that to your advantage. At Knowatoa, we’ve started treating ChatGPT updates like versions of a search engine. GPT-3.5? That’s your historical ranking.

Most founders check Google to see how their brand is showing up. We checked ChatGPT and it told us our cybersecurity company’s biggest competitor was Waffle House. That one answer kicked off a much deeper problem. As we dug in, we saw a pattern. AI tools were misrepresenting

AI search isn’t just getting answers wrong. It’s getting brands wrong. We asked an early model who our security company competed with. It said Waffle House. That moment was funny… until we saw how common the problem really was. AI tools are confidently mislabeling companies,

At some point, tweaking your homepage becomes procrastination with a nicer UI. New headline. Slightly punchier CTA. Another pass at the hero copy. Meanwhile, your metadata is still a mess. Titles that don’t match the content. Descriptions that don’t speak to humans or AI. Pages.

Sam Altman wrote a new post on the "Gentle Singularity," and it's a very nuanced take on the future of AI, so naturally, the current human-run Internet took an offhand comment about AI water usage and went nuts. Ignoring that, the post does a good job of underlying one of the

This week we shipped a few updates that give you more control over how your brand shows up in AI search for Knowatoa. 1. You can now see if your site is being blocked by firewalls or CDNs with the AI Search Console. ( .2. You can clean up the questions

Reddit just sued Anthropic for allegedly training Claude on user data without permission, calling the "white knight of AI" company anything but that in their filing. There's a lot to be cynical about in this filing and tons of weirdness in the details. • OpenAI and Google are

Apple made such a quiet announcement about AI on its device this week that it was almost lost in the flashy "Liquid Glass" UI improvements that were announced at WWDC. They still have their partnership with OpenAI, and the framework explicitly lets you toggle between the two.