https://t.co/5SZ41Ca2S4

like genuinely idk how people can be satisfied with 80% knowing that there is so much more possible?

I believe that everything happens for a reason and if you're doing well & keep your morals things play out in your favor i was supposed to fly from Phuket yesterday & decided to stay for 2 days longer turns out the whole airport got shut down yesterday (incident of a flight

i hate editing ads … so i let Manus do it gave bro a script + a few parameters he created a fully AI-generated ad: 1. voice-over (ElevenLabs, gave him my login) 2. generated all clips (same product throughout) 3. edited them together 4. matching subtitles 5. strong CTA

you can kill your Google Ads performance by doing too much changing bids every day bumping budgets every 2 hours turning ads on/off constantly Google needs time to optimize especially for: → dropshipping → cold traffic campaigns let it learn for 5-7 days minimum once it's

„well i prepared 100 fresh static ads in 5 seconds & we‘re testing 200 ads a week“ „nice how many of them are profitable?“ „well we‘re in the testing phase“ haha

talking to people about the stuff you‘re doing is such a good way to unlock fresh thoughts explained someone how we started using Manus in the agency + for my ecom brand & I got like 5 new usecase ideas from it there‘s always more to learn

i hate editing ads … so i let Manus do it gave bro a script + a few parameters he created a fully AI-generated ad: 1. voice-over (ElevenLabs, gave him my login) 2. generated all clips (same product throughout) 3. edited them together 4. matching subtitles 5. strong CTA

the agency space is cooked 2nd time this week auditing a Google Ads account managed by a known agency the brand is paying $3K+/month what i found: → AI-generated copy (zero customer data, doesn't match ICP) → couple search campaigns → shopping titles consisting of 2

don't know where to start with your ads on Google? same as on Meta - just analyze what other brands are doing take home some inspo & cook up your own, simpler recipe dont copy what they're doing understand, why they're doing it & what's relevant on your current stage instead

BOTTOM LINE NeroGum has a solid foundation & decent Google setup but they're leaving $100K-200K/mo on the table fix the gaps & 2-3x rev the product is proven easy to scale up Google here (analyzing more brands - drop suggestions below)

WHAT YOU CAN LEARN 1. Supplements need advertorials → listicles, comparisons, UGC testimonials → not homepage/PDP only 2. Static ads at scale → 15-25 per pain point → run to advertorials 3. Repurpose TikTok on YouTube → re-edit for compliance → test 50+ videos minimum

5. Pricing Strategy on Shopping > listed on multiple platforms > some platforms cheaper than their own site this doesn't make sense: → why would someone buy from you at $X, when another platform has it for $X-2? you want to be the best option in Shopping or don't show up

4. Shopping Titles Need Work > super basic titles > brand-name-first approach > not optimized for cold traffic current: "NeroGum Energy Mint" better: "Energy Boost Caffeine Mint - No Crash - 40mg" front-load benefits and pain points brand name at end especially

3. YouTube Ads (Missing Almost Entirely) TikTok Shop brand with tons of content... ... but barely running YT ads? checked top performers (on TikTok Shop): → mostly podcast-style ads → might be getting flagged on YouTube (Google doesn't love podcast format) solution: →

2. Static Ads (Barely Using Them) why? their image mix looks super monotone supplements CRUSH with static ads + advertorials what I'd do: → identify top 3 pains → create 15-25 statics per pain → test different formats (before/after; UGC; comparison...) split test

WHAT THEY'RE MISSING (HUGE OPPORTUNITIES) 1. No Specific LPs/Advertorials (at least not visible) > all ads seem to go to homepage/PDP > no problem-specific funnels for supplements, this is leaving money on the table what I would do: → top 3 pain points = 3 separate adv →

looks like a PMax + Search Setup: > maxxed out PMax > search ads with image extensions > diversified Brand Presence: > multiple products live (different SKUs) > scaling up (decent amount of ads live) Shopping Basics: > professional product pics > high review stars showing

WHAT THEY'RE DOING RIGHT Multiple Angle Testing: targeting different benefits separately: → focus and energy → memory and focus → energy boosting → sleep and recharge smart segmentation by use case

BACKGROUND NeroGum is a nootropic gum/mints brand > they're scaling hard on TikTok Shop for months > got multiple products: energy, focus, sleep formulas checked what they're running on Google honestly - they're doing some things right... BUT they're leaving $Ms on the table

breaking down 8-figure Google Ads (what works & what's trash) #4 analyzed NeroGum - supplement brand crushing on other platforms their Google Ads? decent foundation, but they could 2x their budget in 30 days here's my breakdown (point 5 is lowkey killing them):