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Matt Munson Profile
Matt Munson

@mattmuns

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2x (exited) founder turned CEO coach | Helping 20 leaders at a time feel less alone on the journey. | Writing candidly about the hard stuff.

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Joined April 2009
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@mattmuns
Matt Munson
5 years
The job of the CEO: 1) Hold the vision 2) Recruit and retain the team needed to execute that vision 3) Resource that team with: a) capital b) clarity c) care
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@mattmuns
Matt Munson
3 years
I've helped raise over $1,000,000,000 in Venture Capital. Let's dispel 7 myths about fundraising:
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@mattmuns
Matt Munson
5 years
Many of us founder or CEO types come from families where we were asked to step into adulthood, or caretaking roles, quite early in our lives.
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@mattmuns
Matt Munson
8 days
If you’re a founder with meaningful equity, this might be the most financially valuable thing you read this week. QSBS has changed for 2025, and most people don’t understand how it works. Here’s a simple breakdown. https://t.co/kQX4CQqQcT
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mattmunson.me
A short review of one of the most misunderstood parts of startup compensation: qualified small-business stock.
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@mattmuns
Matt Munson
13 days
My physical therapist once told me something that completely changed the way I lead: Most founders are wired like prey trying to do a predator’s job. It explained so much about stress, fear, and why certain conversations feel impossible. Here’s the story — and the shift that
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@mattmuns
Matt Munson
13 days
A theme that’s come up again and again in my coaching this month: Founders quietly beating themselves up because their company doesn’t look like the monster funding rounds they see on LinkedIn. I get it. I used to do the same. Whenever I saw a “$100M Series B” headline, it
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@mattmuns
Matt Munson
23 days
I could feel my chest and shoulders tighten as my client described a recent conversation with her co-founder. "I don’t think she can run product for us anymore. It isn’t working. But I don’t know how to tell her. I’ve shared my concerns with her. But I don’t know how to find the
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mattmunson.me
There are few things more difficult in partnerships of any kind than sharing a truth you know will break your partner’s heart.
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@mattmuns
Matt Munson
27 days
Often, what holds me back from writing is a belief that I have to say it better than anyone has ever said it before. The truth is, I simply need to share something true that can be of assistance to at least one reader out there. That is enough. When I hang onto that, I
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@mattmuns
Matt Munson
1 month
I was walking through LAX this morning, and I couldn't help but smile. On the wall was a photo of the Challenger space shuttle being flown into Los Angeles on top of a 747. Walking next to my good friend Alan, on our way to our plane to Mexico, I pointed at the photo, smiled,
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@mattmuns
Matt Munson
1 month
I wrote this in my journal today " I want to relax and trust that I am a good coach. I want to relax and trust that my business will be steady over the next 20 years. That I can write when inspired. Coach who comes my way. And it will be ok. " Our business is at an
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@mattmuns
Matt Munson
4 months
Although I was a CEO of a fast-growing startup, I had never managed anyone before. I had no idea how much I did not know. As a coach, I hear similar sentiments from CEOs all the time. Many founders are first-time managers, as are many of the young managers on their growing
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mattmunson.me
Most first-time CEOs and leaders are never trained on how to run this critical meeting format. Let's fix that.
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@mattmuns
Matt Munson
4 months
If you are navigating burnout as a founder, you are not alone. I realized in October of 2016 that I was burned out and wanted a path out of the CEO role. Here’s my own story and the secret internal dialogue I’m hearing as a coach to other founders. https://t.co/S6zPThLYIM
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mattmunson.me
I realized in October of 2016 that I was burned out and wanted a path out of the CEO role. Here’s my own story and the secret internal dialogue I’m hearing as a coach to other founders.
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@mattmuns
Matt Munson
4 months
Founder guilt is real. If you rest, you feel lazy. If you grind, you feel hollow. The problem isn’t your schedule. It’s your self-worth system.
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@mattmuns
Matt Munson
4 months
When I help founders price their B2B product, we talk about: - Self-worth - Confidence - Scarcity vs abundance It’s rarely about the number.
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@mattmuns
Matt Munson
4 months
I coach founders through high-stakes leadership. Fear shows up in every room. It always will. The work isn’t to eliminate it. It’s to stop pretending we don’t feel it.
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@mattmuns
Matt Munson
4 months
Here’s how fear lives in my body: Tight chest. Overthinking. Compulsive planning. For a long time, I thought this meant I was weak. Now I know it just means I care.
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@mattmuns
Matt Munson
4 months
You can’t shame yourself into productivity. You can only support yourself into clarity.
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@mattmuns
Matt Munson
4 months
I don’t coach you to be more productive. I coach you to see yourself more clearly. Because when you do, the leadership part gets a lot easier.
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@mattmuns
Matt Munson
4 months
Some weeks, just staying in the game **is** the win. If you can’t give yourself credit for that, you’re not grading fairly.
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