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Matt Munson Profile
Matt Munson

@mattmuns

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Following
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2x founder turned CEO coach | Helping 20 leaders at a time feel less alone in the hard things. | Writing candidly about the hardest parts of entrepreneurship.

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Joined April 2009
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@mattmuns
Matt Munson
4 years
The job of the CEO:. 1) Hold the vision . 2) Recruit and retain the team needed to execute that vision . 3) Resource that team with:. a) capital . b) clarity . c) care.
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@mattmuns
Matt Munson
12 minutes
Here’s how fear lives in my body:.Tight chest. Overthinking. Compulsive planning. For a long time, I thought this meant I was weak. Now I know it just means I care.
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@mattmuns
Matt Munson
7 hours
More done. Better weekends. Fewer Sunday Scaries. Here’s the system:.
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mattmunson.me
Your day driven by fires and your weekends overrun by rumination on work? Here’s a weekly ritual that might help.
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@mattmuns
Matt Munson
1 day
You can’t shame yourself into productivity. You can only support yourself into clarity.
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@mattmuns
Matt Munson
1 day
I don’t coach you to be more productive. I coach you to see yourself more clearly. Because when you do, the leadership part gets a lot easier.
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@mattmuns
Matt Munson
2 days
Some weeks, just staying in the game **is** the win. If you can’t give yourself credit for that, you’re not grading fairly.
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@mattmuns
Matt Munson
2 days
If you're a founder, fear is not optional. The question is:.Do you let it control you from the shadows — or do you bring it into the light?.
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@mattmuns
Matt Munson
3 days
I used to treat fear like a bug in my operating system. Now I see it as part of the source code. It’s not there to break me. It’s there to guide me — if I’m willing to listen.
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Matt Munson
3 days
What if your productivity wasn’t a measure of your value….But a byproduct of your well-being?.
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Matt Munson
4 days
Advisor equity is cheap — until you give it to the wrong person. Be generous. But be strategic.
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@mattmuns
Matt Munson
4 days
I used to judge my founder journey with a brutal inner critic. Now I’m learning to **grade on a curve**. It’s changed everything. Here’s what I mean: .
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mattmunson.me
If you are anything like me, comparing yourself to others can be crippling to ease and motivation. Consider employing a curve.
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@mattmuns
Matt Munson
5 days
“I feel like I’m failing.” Cool. Let’s unpack that. What scoreboard are you using? Who made the rules? What else could be true?.
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@mattmuns
Matt Munson
5 days
Before every board meeting, my nervous system used to go haywire. I’d rehearse every possible question. Script my tone. Over-prepare like crazy. It wasn’t about being ready. It was about not wanting to feel *afraid*.
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@mattmuns
Matt Munson
5 days
Fear is rarely about what's in front of you. It's about what’s *beneath* you. Old stories. Outdated roles. Unmet needs. Unexamined pain. Start there.
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@mattmuns
Matt Munson
6 days
You wouldn’t judge a marathoner by their 100m dash. Don’t judge your growth by someone else’s highlight reel. Different goals. Different timelines. Grade on your own damn curve.
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@mattmuns
Matt Munson
6 days
You can build a great company. You can lead with clarity. You can still feel scared. These things are not opposites. They’re the full picture.
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@mattmuns
Matt Munson
7 days
Most startup culture says:."Crush your fear."."Be fearless."."Push through.". That’s how we end up with brilliant founders who are emotionally bankrupt.
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@mattmuns
Matt Munson
7 days
For years I tried to outsmart my fear. Now I try to listen to it. Here’s what shifted, and how it changed me:.👉
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mattmunson.me
Finding yourself suffering from those 3 AM founder wakeups? Here are a few thoughts on leveraging that fear and getting back to sleep.
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@mattmuns
Matt Munson
8 days
The best productivity hack I know?.Be honest about what actually matters this week.
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@mattmuns
Matt Munson
8 days
What if your inner critic isn't a truth-teller. …but just a lazy scoreboard operator?.
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@mattmuns
Matt Munson
9 days
If you’ve ever wondered what a CEO coach really does:.Here’s the answer →
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mattmunson.me
After ten years as a client and five years as a coach, here are some thoughts on the magic of coaching.
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