This week on a spectacular M7 Innovation Brief:. 👩‍⚖️#Yelp sues Google over local listings. 🤳#TikTok gives you power of its algorithm. 👨‍🍳#Samsung invades your fridge with AI. #Antitrust | #Algorithms | #ArtificialIntelligence

This week on the 330th episode of the M7 Innovation Brief. 🕵️ Will your presence stand out where social meets search?.🎮 Is meaningful engagement built on scale - or depth?.🚘 Is quiet safety becoming the boldest brand move?. #Instagram | #Netflix | #Uber

This week on an #agentic Innovation Brief. 🦾 Will OpenAI's 'agent' become your next project manager?.👁️ Are you ready for AI that sees, and solves, everything on your screen?.🧩 Will safety with substance set platforms apart?. #OpenAI | #CoPilot | #Roblox

I took my new #OakleyMeta HSTN's for a spin on the ball field. As a big fan of the Meta Ray-Bans, Oakley takes the hardware a step further…. ⚾️ Prizm 24K lenses improves depth perception and makes any ball ‘pop’.🎥 3K Ultra HD gives the sharpest video capture with AI

Since October 2022, we’ve published the #M7Unlock every single week—spotlighting innovative tech applications, clever tools, and standout brand activations. Each post dug deeper: What problem did this solve? What gaps still remain? And what can brands actually learn from it?

RT @LucasSa56947288: RETWEET if you stand with Stephen Colbert after Paramount/CBS fired him.

This week on the Innovation Brief. 🔎 Are agentic browsers the future of search?.👔 Is your next coworker going to be code?.🎥 Is discovery dying - or just being reinvented?. #AIFirstSearch | #Devin | #Trending

This week on a leisurely M7 Innovation Brief:. 🛡️ Will the internet start charging for its own brain?.🚗 Is luxury just a Lyft ride away?.🚀 Is niche content the new streaming superpower?. #AIScraping | #Luxury | #Nasa

This week on an adrenaline-filled M7 Innovation Brief:. 🔍 Is YouTube search about to outsmart us all?.🕶️ Will Apple’s next wave make XR an everyday thing?.🏎️ How far is too far in platform power?. #AIFirstSearch | #MixedReality | #F1Movie

Does Nintendo mirror the Hermés Birkin Strategy?. 💎 Loyalty That Can’t Be Bought. In order to get a pre-order of the Switch 2 from Nintendo, you needed to. ⏱️Accumulate 50 gameplay hours on your Nintendo Account by 4.2.2025. 🗓️Be a Nintendo Switch Online Member for at least 12

The week on the 325th episode of the M7 Innovation Brief:. 👥 Are creator networks an ownable form of influence?.💬 Is community chatter the new social currency?.📱 Is NFC going to steal the thunder of QR codes?. #CreatorEconomy | #Community | #Haptics

5. 💡For Brands: Brands should prioritize collaborative AI tools like Firefly Boards for team workflows, embrace interoperability to streamline processes, and ensure commercial safety to avoid legal issues while enhancing creative speed.

4. ✅ Safe Video Generation Is a Brand-Ready Breakthrough: Firefly introduces a commercially safe video model, ensuring IP protection. It enables storyboard creation and animation with Content Credentials, offering creative speed without legal risks.

3. 🤝 Interoperability That Actually Works: Firefly's model-agnostic platform integrates Adobe and third-party models, allowing seamless toggling and comparison. It offers flexibility without friction, maintaining workflow efficiency and simplifying procurement.

2. 🔑 Collaboration Is Key, and the Future: Firefly Boards offers a shared canvas for real-time co-creation, moving beyond isolated AI tools. It supports team ideation, remixing, and style prompts, enhancing multiplayer creativity and flexibility for remote teams.

1. On this week's #M7Unlock: @Adobe's Firefly expands across mobile and web, launching Firefly Boards to integrate AI into creative workflows. It's a shift from isolated tools to collaborative, integrated, and trusted AI, leading the next era of creative collaboration.

It feels paradoxical that the headlines at #CannesLions are big tech announcing 'AI creativity' tools that strategically and surgically remove all the oxygen from the advertising & creative industry. 🤳TikTok’s Smart+.🤖Meta’s Advantage+.📺Amazon’s Performance+.🔎Google

5. What Brands Can Learn

4. Rather than relying on store visits, Dick’s is finding new ways to be present in the digital routines where clients already spend time.

3. What began as a small test with Instacart has evolved into a broader, embedded retail model powered by delivery and flexible payments.

2. Dick’s chose to integrate with Uber Eats instead of building its own delivery system by prioritizing speed, scale, and capital efficiency.