Matt Lange
@mattjlange
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Art Director @fanatics / @topps I Formerly Assistant AD at TCU / Creative Director Texas Longhorns / Assistant Director Alabama Crimson Tide / Atlanta Falcons
Austin, TX
Joined March 2012
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I lost my younger brother Brad this morning. It was unexpected. It was sudden. No goodbyes. Now he’s gone. Please cherish your family members. Talk to them. Know what’s going on in their lives. Treat each moment like it’s the last one. Because it just might be.
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Leave it better than you found it. 🤘
My time with Texas Football has come to an end. I’m so incredibly grateful for the experiences I’ve had and the people I’ve met. I was blessed with an amazing staff year after year and we sure did build a creative powerhouse. (1/2)
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Every single college athletic department should invest in photographers. It's the archiving of the history of your program.
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Family. 🧡
Grateful for the opportunity to say I will be the Creative Director for my friend
@Bijan5Robinson
. I’m excited to work with you and your brand. I’m honored you believe in me and what I am building with my agency. It’s up from here. Let’s get it. 🤘
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Big family news. Today the Lange Family was deemed cancer free. Been a long year but definitely worth some celebrations. Had to announce that one. 🙏🏼
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Took a leap of faith. 🐸
TCU Assistant Athletics Director / Director of Football Creative
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Goal: Make the setup as thrown together as possible and still get results. ✅
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If Colt McCoy doesn’t get hurt, does Texas beat Alabama?
Discuss…
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The best stadium in America is Darrell K. Royal - Texas Memorial Stadium, right here in Austin, TX. Anyone who thinks otherwise is just wrong. 📍🤘
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I want two things:
1 - Texas to make it to the Natty.
2 - Work the Natty again.
Football Gods 👋
#HookEm
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Saying goodbye is the hardest. 16 years of friendship. My entire adult life so far. You were there for everything. Love you buddy. RIP. The best dog anyone could ever have. 2020, you’re the worst.
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Hardest decision I ever had to make. But it has to be family and self first now. I put them in the back burner way more than I should’ve for far too long. Football always came first.
Stress. Anxiety. Burn out. All came with it. A pause was needed. So here we are.
A1
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My son is an athlete. Therefore he deserves a cool athlete graphic.
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Walking away from Texas was one of the hardest decisions I ever had to make. It was necessary.
That being said, the doors it has opened in a little over a week have truly opened my eyes to a world of possibilities I never would have imagined.
Bet on yourself.
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(2/2)
But now I need to focus on my time with my family, life events and broadening my creative scope.
I’m going to be a full time freelancer, in Austin, with the goal of building an agency with amazing people. “My DMs are open.”
🍻 to the future. Hook ‘Em forever!
🤘
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Texas Football Draft Graphics 2. Full project with extra designs coming soon. 🤘
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Sam Ehlinger is a starting NFL QB somewhere. Not a 3. No discussion.
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Proud moment. We took a neglected Instagram account with around 78k followers when I got hired to now having. 200k. I’m very proud of our Instagram acct. Only going up!
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Again... INVEST IN PHOTOGRAPHERS
I can go on for hours about why photographers and photography archives are extremely important for programs, teams and athletic departments. Since going on my own I've run into massive hurdles in accessing historical imagery from major teams.
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🚨Career Update🚨
Time to conquer a new industry…
Art Director: Fanatics/Topps
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Leaving Alabama for Texas was the best move I’ve ever made. It’s been an amazing year. I want shoutout the 2nd best CFB designer,
@TonyTQuist
for coming with me,
@thomaslakes
for his social savvy and image capturing ability &
@EmJ_not23
for her shooting and editing. 1/2
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I love this team. I love creating for this program. I love what Coach Herman is building here at Texas. No one said it would be easy. Wouldn’t trade this for anything. Hook ‘Em.
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2 of these guys had a great weekend. One of them is up next. 3 🐐’s.
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Congratulations
@sehlinger3
. The seal on an amazing career at Texas. On to the next chapter my friend. 🤘
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I can do:
Graphic Design
Photography
Video
Editing
Lighting
Motion Graphics…
…and so on.
More importantly:
I can run a brand.🤘
Bet on yourself.
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Name another job on a sports team that you have to invent something from nothing, on demand, then have it approved by others. Then do it over and over again every single day, all day. I’ll wait.
And they wonder why people burn out of it.
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Walking through the new
@TexasFootball
locker room. Like nothing I've ever seen. Best in the country. Hands down.
#HookEm
#ThisIsTexas
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Deion Sanders thanked his creative staff "video crew and photographers" along with his players and staff after they defeated Southern. All coaches should take note. Your creative staff is a part of your staff as well and contribute just as much, if not more, than some others.
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My son just hit his first ever home run!
That’s the tweet.
LFG!!!
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Wrapping up my time at Alabama February 2. February 6 I will takeover as Creative Director for the Texas Longhorns. It's been a great ride.
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Took 10 seasons but I finally got included in the team photo. 🤘(top row)
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“I’m cancer free.” Now that’s a text from my stepmother to make me stop everything and celebrate. Weight lifted.
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Uncomfortable post:
In 2021 I turned 40, got my sh*t together and invested in myself. It’s never too late and I’m so thankful I did. I know what I look like on the left. I know what I felt like too. Say what you want. I changed that. Not stopping here.
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We laid my brother Brad to rest today. Closure. This past week has put so much in perspective. Time to channel this energy toward something. I’ll say it again. Hug your friends and family while you can. RIP Brad. Whatever I do...it’s for you.
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100k in DKR chanting “TEXAS! FIGHT!” In the fall?
Here for it. 🤘
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Bijan Robinson’s career at Texas as seen through my lens, condensed into :15 seconds. 🤘🏼
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Such a tough day. Puts everything into perspective. Rest easy Jake. 🧡
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#TBT
- 2018 - Sam Ehlinger prior to Cameron Dicker kicking the game winning field goal to defeat Oklahoma. 🤘
@sehlinger3
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This student needs to be held accountable. No excuse. Unacceptable.
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There is no uniform in all of college football that is more clean than the UT all white unis. 'Storm Troopers'.
#ThisIsTexas
#HookEm
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Magnitude of where you work smacks you across the face when
@VinceYoung10
is randomly in your office giving you a fist bump. 🐐🤘🏼
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People ask me how to succeed and have a career in sports like working at Texas just happened to me overnight.
Texas hired me in 2017.
I graduated college in 2004.
It takes time and work and energy and resilience. I failed so many times before I succeeded. Put the work in.
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I’ve done this on quite a few occasions. No issues here. And if anyone has any issues with me doing it feel free to come talk to me about it when you see me. We are all fans first.
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