Andrew Apanov
@matterandrew
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Music growth engineer π¨βπ§ @DottedMusic marketing agency for artists & music startups π±https://t.co/6vPGwkhCUP podcast
Joined May 2008
New Dotted Music agency website is now live π β Need help marketing your music? Reach out to us by clicking that πππ§ π π€π¨π’π§π button at https://t.co/XoDWhGb0EG
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From identifying target audiences to creating personalized marketing campaigns, we explore how musicians can use AI to promote their music and reach more fans on our blog π€π§
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Thank you @M0RDI0 for reminding me that the future has arrived
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Check out our latest blog post: A Guide To Getting Signed To A Record Label π‘ We explore all the steps that are vital to getting the attention of labels, from covering the key basics, where to find labels, and how to reach out to them: https://t.co/1qcfpB4SRl
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π
tim.blog
Iβm making the below NFT Insider Trading Policy available. You are free to share it, modify it, distribute it, read it at your wedding, turn it into rap lyrics, etc.. It is now the property of the...
I began diving into the Wild West of NFTs a few years ago. For me, NFTs were a convenient, muggle-friendly onramp for learning about new technologies. It was also an excuse to break out the pencils and screw around again. π (1/5)
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I Read Its Push Notifications Every Morning For One Month. Here Are 15 Reasons to Delete Medium From Your Phone #peoplecanruinanything
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Curious if this has been the case to any degree yet: βif podcasts steal music time (which they will) but the royalty pot remains set at its current share, then there will be fewer streams to share the royalty pot between. Hence, higher rates.β
musicindustryblog.wordpress.com
Spotifyβs Discovery Mode announcement looked at the very best a poorly timed announcement, coming at a time when artists and songwriters are more concerned about their income than at any other sincβ¦
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Going through #StrangerThings4 πΏπ’Β Did internet break my brain or is this season actually packed with scenes intentionally designed for GIPHY?
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Our latest piece by @basgras + @cheriehu42 takes a closer look at @headless_chaos β a new work from @songcamp_, which is significant both as an ambitious, genre-fluid musical project, but also as a new blueprint for collective creativity and ownership:
waterandmusic.com
What if we treat the financial rails around music with the same level of creativity as the music itself?
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βThe [TikTokβs] edge comes from combining machine learning with fantastic volumes of data, highly engaged users, and a setting where users are amenable to consuming algorithmically recommended content. ππ¨π π¬π¨π¦π ππ₯π π¨π«π’ππ‘π¦π’π π¦ππ π’π.β
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βWhat if the superpowers of each community member could be harnessed with an equitable value exchange between the community and that individual?β DAOs π artist fanbases https://t.co/aZAkutWhry
variety.com
What is a DAO and how does it connect to the future of music's artist-fan relationship?
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βοΈβThe amount of capital flowing into music/Web3 technology is outpacing the amount flowing to music/Web3 artists by at least 3x.β β Bright future in social tokens and fan rewards this year (NFT unlocks are cool too) Read & subscribe to @water_and_music
waterandmusic.com
The shape of music/Web3 tooling is more exciting and diverse than ever before. New platforms are launching weekly to help artists leverage NFTs, social tokens and DAO infrastructure to create new...
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Too much good stuff in @viberate's 2022 State of Music report, go grab it https://t.co/4k9JWVqAVn My top few: π§§ Personalization & fan-first approach wins βοΈ Moods > Genres π Disappearing borders and language barriers (online for now) πKnowing top genres/platform (see PDF)
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Conclusion so far: Pay attention to that social capital axis. Build a community, a few people at a time. Write songs that resonate, but also show in what ways it is valuable/cool for them to share your art with peers.
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π SOCIAL CAPITAL: Example: @andrzej_jozwik recommended my wife and I the latest LP by @norimyxxxo: We may not listen to trap much, but dig this record. a) It's a recommendation from a friend, b) It's a statement, considering how politically charged the lyrics are.
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π« ENTERTAINMENT: Setting live concerts aside, how strong do your songs perform as a form of entertainment when compared to Netflix, Call of Duty, and Joe Rogan's podcast (conveniently available on Spotify)? On a brighter side, how about your Instagram feed?
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π§° UTILITY: A lo-fi hip hop track made for "music to code to" playlist might score high here, but most probably, unless you produce for movies/yoga/elevators, this isn't your strength. Note: writing songs about social or political causes doesn't make your music utilitarian.
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Imagine that you, a music artist, or any kind of creator, are a social media network. Where would you (want to) land on the graph below? It's from @eugenewei's "Status as a Service" essay https://t.co/coOGcSyppJ which anyone into long reads will appreciate. A few thoughts π
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An overabundance of music NFT platforms β and scams - Water & Music https://t.co/geAw4HLzce via @instapaper
waterandmusic.com
Mapping the new music business.
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