Stop taking advice from people who’ve never succeeded. It’s like asking someone who’s only climbed a ladder to guide you to the top of Mount Everest. If they haven’t been there, they can’t show you the way.

How to stay stuck as a founder: Avoid delegation because “no one can do it like you.”

The best way to stay in business is to keep your promises longer than your competitors do.

The most important maturity you can reach is the ability to let people misunderstand you without needing to fix it.

The most important mindset you can develop is the ability to believe in what you're doing long before it makes sense to anyone else.

You’re either lost because you disobeyed the map—or because you never had one.

Knowing isn’t rare. Obeying is.

Most people aren’t confused. They’re disobedient. They know what to do—they just don't do it.

Most business owners don’t have a motivation problem. They have a map problem. When you don’t know the next step, you either freeze or crawl—and both are expensive. If you're aiming for $1 million, and you're stuck for just one year—that’s not a bad year. That’s a $1 million

You can’t read your way to a six-pack. You can’t podcast your way to building a business. Stop looking for hacks. Do the work.

What actually qualifies someone to coach you? Is it just doing a course, or do they need real-world experience to back it up? With so many "coaches" out there, how do you separate those who know the game from those who just learned the rules last week?

Your 5-year-old self brings you back to the basics: wonder, honesty, following what genuinely excites you without overthinking it. They don't care about titles, status, or approval-they just want you to stay true to who you are. On the other hand, your 85-year-old self reminds

Followers make you famous. Business makes you wealthy. Don’t confuse the two.

P.S. If you like branding, you'll love my weekly newsletter (it's free). 1 actionable tip and insight that will help you grow your biz. https://t.co/zA5tD2kMNT

Who are you? Identity matters. When you know who you are, you know what to do.

Talent is undeniable but talent alone has never been enough to succeed.

Social proof is a metric that’s important for reach. You must be good at speaking about how you help people. Position your customer as the hero, not you.

You must have evidence. 1st party “I’m the best at x” 2nd party “he’s helped me do x” 3rd party “he did x” I see too many fake coaches and experts with no credibility. The only thing that you can find on them online is things they say about themselves

There are 4 metrics that really show if you are worthy of trusting

If you're afraid to share your ideas because someone might steal them, remember: lots of people watch Bruce Lee movies. That doesn’t mean they can actually do karate.

Whoever earns your trust gets your money. Where trust goes, money flows. That’s what brand does.