Masha Vyazemskaya
@masha_vy
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web3 marketing consultant + fractional CMO | @fluence_project | twin | prev. head of marketing @rarible 💛 | advisor @eesee_io | member @safaryclub 🦁
Los Angeles
Joined October 2011
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Today is mine &
@xeniaweb3
29th birthday 🦄🦄 And I’ve got big personal news to share.
This month am stepping down as
@rarible
head of marketing where I spent 3,5 incredible years building the brand and the team from the ground up.
🧵👇
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In early stage web3 projects, 1-2 marketers usually do… everything. Social, community management, email marketing, content, even BD. Things can get crazy.
If you recognize yourself, here are a few tips
🧵👇
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I wrote an article about differences in web2 and web3 marketing, and what being community-centric means.
Happy to see it on the main page of today 🤩
Link 👇
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we’ll see so many teams looking for (& struggling to find) web3 marketers in the coming months. shortage of talent.
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I’m not crying, you’re crying 🥲
I love working with people. Especially such talented, kind and passionate as
@jamesrichardfry
(and my whole team at
@rarible
honestly)
So gifts like this mean the world to me.
(and also, I’m sentimental beyond measure 😂🥲)
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How did I miss this?!
old man vibing to Ievan polkka ft. mfers
@iamDCinvestor
@sartoshi_nft
@pinedegen
@cory_eth
@ethereumdegen
@visualldreams
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Such a pleasure to see the rockstar launch of
@RariChain
yesterday.
@rarible
has always stood up for creators & it's growing ecosystem and range of products is a living proof to that.
Super proud 🥲
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I genuinely love web3 for the ease of connections & collaborations
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A comprehensive guide to making money with digital art on
@rariblecom
via
@BanklessHQ
. Thanks
@RyanSAdams
@0x_Lucas
!
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Denver next week!
Find me at:
@depinday
@Safaryclub
web3 growth summit
@rarible
happy hour
@serotonin
dinner
@BoysClubWorld
@lukso_io
frostbyte
It will be fun ;)
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problem: web3 can be stressful as f*ck.
solution: web3 meditation club. 15 minutes x 2 times a week.
who's in?
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Last week, we launched RaribleX : a turnkey marketplace solution for innovative brands.
It got 500k+ impressions on social, tens of thousands website visits, and 100s of inbound leads (with close to 0 ad spend).
🧵 behind-the-scenes on how we approached marketing it👇
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Many newly converted web3 marketers for early-stage projects are attached to the concept influencer marketing.
- What’s your go-to-market strategy?
- ‘We’ll buy a few influencer posts for the launch’.
❌
It doesn’t really work in web3.
🧵👇
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alrighty, we're doing this!
what: web3 meditation club
when: 20 mins x2 a week
why: to chill, to cope with web3 anxiety & to feel good
please fill in the form if you'd like to join (it's free)✨👇
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@Adam_Karpiak
1) write a mindful cover letter or even just a paragraph about your vision for the role & first ideas you will implement if hired — that will make you stand out against 90% of other candidates
2) storytelling: talk about the value you offer to the team vs just about yourself
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Excited about this!
@serotonin_hq
platform has been such a great resource, and I'm happy to contribute my experience & knowledge 🙂
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Been diving into DePIN for the past 3 months as
@xeniaweb3
and I joined
@fluence_project
as fractional CMO(s) to help launch Fluence mainnet and $FLT.
Excited to be working with this super strong team building for the future of decentralized internet. The future is cloudless 🙂
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Being a twin = your best friend comes in package when you’re born
Got a good deal I think
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We worked on this with
@rarible
last year, and I’m so happy for this to see the light of the world 🫶🏻😌
Go apply!
Get featured by Forbes and Rarible.
Introducing the Forbes x Rarible Web3 Art Contest, curated to celebrate and recognize emerging artists that are pushing the boundaries of digital creativity.
Submit a piece of your own creation and the story behind it in the application
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On-brand community NFT marketplaces are the gateway to onboard the next mass wave of users to crypto.
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7/ As for me, I'm excited to collaborate closer in the business domain with my twin :) We will take on a few consulting and fractional leadership projects in the next months. DM are open 💛
More about us and our work:
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How to get hired in web3?
Whenever we hire for
@rarible
marketing team, we receive hundreds of CVs. We got 1300 for a social media lead… Competition is tough.
On my team offsite in Lisbon last week, I realised a funny thing: many of my team’s CVs were… different.
🧵👇
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I’ve seen many web3 projects struggle to kick off marketing efforts, especially if there is no senior in-house expertise.
Agencies? Advisors? Consultants? Fractional CMOs? Internal hires?
Where does one start?
I'm breaking it down in a series of threads 👇
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Invest in people with your attention, presence, support and advice. It brings unimaginable yield.
(P.S. it does not mean violating your boundaries and spreading yourself thin)
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Excited to host the next
#NFT
panel with
@coin_artist
@dfinzer
@opensea
@jwaup
@SecretNetwork
@gldnXross
@aavegotchi
. Join us at 2pm EST at
@BitcoinCenterNY
to watch the livestream!
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Just had a sneak peek into new
@serotonin_hq
platform in closed beta. I'm hyped! Curated professional communities with aligned values and interests will make an impact to the growth of this space.
+ membership NFTs are dope :)
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Personal brand is:
stories you tell to people
👇
how you make people feel
👇
stories that people tell about you
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I was looking around for inspo, and put together a compilation of dope web3 project websites
These marketing & design teams are nailing it 👇
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When you talk to your team today, take a moment to thank them for their work and share why you appreciate them. Watch them smile 🙂
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If you can’t master organic marketing in web3, paid will not help you
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in the US, women were granted the right to open a bank account without a man in 1974. let that sink in.
i'm happy to be a woman working in web3 today, contributing to the new paradigm of money and access. happy and grateful.
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Finally got access to my twitter after 1 week forced detox 🤪🙏🏻
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Twins about NFTs: Chatting about
@rarible
@yugalabs
@WomenriseNFT
@WomenTribe_nfts
@webcouv3r
and more✨
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Anyone else has a feeling that NFT folks are the new hippie?
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4/ In these 3 years, together we built one of the most recognizable NFT brands in the world, reached 1,3+ million followers, 1 million MAU even in bear, worked with brands like Twitter, Mattel, Fox, Animoca Brands, V1 Cryptopunks and many fantastic creators, and so so much more.
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Cool read by
@a16zcrypto
.
"NFTs become ubiquitous brand assets" – that's what
@rarible
has been working on for 2 years now, embodied in RaribleX
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we kick off web3 meditation club next week 🙌🏻💖 27 people signed up!
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web3 marketing pt. 2: consultants
continuing my thread series. who are web3 marketing consultants & how to make most out of working with them?
a few tips to get most value👇
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Two weeks of vacation and full disconnect from Twitter. Feeling so recharged and ready to roll 💆♀️
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Personal life event: I finally freaking got a couch 10 months after the move to LA.
🥹🥹🥹
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My apartment is literally bathing in flowers and I love it. Thank you for the birthday wishes friends 💖💖💖
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Honoured to moderate
@AIBCsummit
Conducting Compliant
#STO
workshop by
@STOBOXplatform
feat.
@GDeyev
@tendon
, Stephen McCarthy,
@Aljona_Yudina
@pavelbrilliant
@Beufa
@JeanMichelAzzo1
and other remarkable speakers. Thanks for having us!
@ValueTokenized
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6/ To
@alxfal
@insider0x
@dappdesigner
@evgenynacu
@bunopus_en
@masha_boone
@stnilov
@jamesrichardfry
@_ddubb
@nft_leen
@joseganaya
@phronesisposter
@rusky_pasha
and honestly the whole team: thank you for your trust, guidance and growth beyond imaginable 💛
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We started looking for women-led NFT projects and we just can’t stop 🥰
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Launching a web3 product is like riding a bicycle.
The bicycle is on fire, you’re on fire, and everything around is too…
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