Marshall Haas 🏎
@marshal
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Built my bootstrapped business to a $52M exit in 2024 (https://t.co/ktGYOWuj91). Sharing everything I’ve learned. Now building https://t.co/AsvYCLj9cb. Love cars & design.
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Joined January 2009
My buddy just launched an NAD+ brand called Ethlete. - Clean ingredients.- USA made 🇺🇸.- 3rd party tested. NAD+ is supposed to help with cognition, energy, metabolism, and muscle recovery. Check it out 👉
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Sorry to the kid in 2040 with a Mustang. I’m starting her standards high. (I added a V12 Ferrari to the collection)
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Right after I sold my business the IRS told me they were going to audit me. Talk about a buzzkill. I just got word I won my audit. No changes. I have an amazing lawyer / CPA that helped. Fees to defend were ridiculous, it was time consuming, and annoying. but we won! 😅.
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Last month I quietly launched my new company: It’s built for founders who want to simplify operations, boost margins, and work less. In our first few weeks, we’ve already booked over $100K in consulting — all 3-hour deep dives with Ben (my former COO at.
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We nearly filled our calendar with consulting bookings at $5k, so we've decided to raise prices. Book 'em now, we're raising prices to $7.5k next week.
Introducing Outliner – my new company. We’re building products & services to help founders escape chaos, increase margins, and win back their time. First, a story about why we’re building this. 👇.
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New addition to the collection:. 1970 Ford Bronco — fully restored with a coyote V8. Brittany Blue w/ white interior.
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The name Outliner and the .com that goes along with it is something I’ve been sitting on for years. Back when @jon and I were focused on inventing physical products, we had an idea for an innovative picture frame concept. We ended up scrapping the idea after it was going to.
Introducing Outliner – my new company. We’re building products & services to help founders escape chaos, increase margins, and win back their time. First, a story about why we’re building this. 👇.
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⚠️ We’re only doing this for a limited time. We’re building more scalable products & services next—this is the only way to work with us right now. 👉 Learn more at
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We’ll dig into your P&L, workflows, team, and tools—then show you where you’re bleeding time and money, and where inefficiencies are hiding. You’ll leave with a custom roadmap to boost profit, simplify operations, and unlock your time.
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To start, we’re offering a $5,000 one-time consulting engagement for founders who want to:. - Improve margins.- Streamline operations.- Unlock more time. We’re only opening a limited number of 1:1 spots while we build the next phase of products.
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At Outliner, we believe:. → Most businesses can be way more profitable.→ Operations can be dramatically simplified.→ Founders can work less and earn more.
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I didn’t do it alone. In year 2, @bnjmnsrmn joined as COO. He’s the sharpest operator I’ve worked with in 18 years of startups. Together, we built a business that scaled fast without breaking. Now we’re teaming up to help other founders do the same.
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I did it all while having 2 kids during those 4 years. No burnout. No chaos. No 80-hour weeks. Just systems, delegation, and ruthless operational clarity. Very different from my earlier companies where I worked like a dog and still felt stuck.
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From 2020–2024, I bootstrapped to a $52M exit. Some wild stats:.📉 I worked just 778 hours total (thanks delegation).💰 70%+ profit margins (free cashflow).🌍 99% of team overseas (150+).💵 8 figures in profit distributed pre-exit.
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Introducing Outliner – my new company. We’re building products & services to help founders escape chaos, increase margins, and win back their time. First, a story about why we’re building this. 👇.
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When I sold our trailing 12 months was $8.4m free cash flow on $12.6m revenue (and growing). Final month before I sold we did $1.5m top line with $939k profit.
What would you do?. You find out your business partner has an offer to sell. The buyer is legit. The offer? $47M!. You have two options:.1. Cash out your stake for $4M (easy money).2. Try to buy the whole company yourself. But there’s a problem:.- You need to raise $20M. -
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