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Mark Bartholomew Profile
Mark Bartholomew

@markbartholo

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Buffalo Law Professor. Studying and Teaching Advertising, Privacy, Intellectual Property Law, Law & Neuroscience. #Adcreep

Buffalo, NY
Joined October 2016
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@markbartholo
Mark Bartholomew
3 years
Hot off the presses.
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@markbartholo
Mark Bartholomew
3 years
"A fertile land mass of American moviemaking has gone arid — has been allowed to go arid — in order to plumb the depths of so-called intellectual property."
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nytimes.com
There are fewer films now that allow an actor to grow a persona and a Tom Cruise level of stardom. It’s a crisis, and the movies know it.
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@markbartholo
Mark Bartholomew
3 years
For the Black Panther fans out there: Why Hollywood Should Leave Dead Actors Alone (Guest Column) https://t.co/OKLRcUpA49 via @variety
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variety.com
Two law professors explain why resurrecting dead actors via AI is a perilous path for the entertainment business.
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@markbartholo
Mark Bartholomew
3 years
Spent some time coming up with a top 5 neuroscience books to recommend:
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shepherd.com
Mark Bartholomew shares the 5 best books on how neuroscience will change our lives. Have you read The Idea of the Brain?
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@markbartholo
Mark Bartholomew
3 years
Move toward "ghost kitchens" make the relationship between fast food brands and the actual food we consume increasingly tangential. https://t.co/eIhSa2N16E via @slate
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slate.com
America traded eating out for ordering ahead during the pandemic—and chains noticed.
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@TimberlakeLaw
Trademarks Are Magic
3 years
One can only hope. Perhaps with a little help from @JeanneFromer https://t.co/eWEJPkyMwW #trademarks
@markbartholo
Mark Bartholomew
3 years
Will neuroscience be the death knell for trademark law's Abercrombie spectrum?
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@markbartholo
Mark Bartholomew
3 years
Nice line from the latest by @DrSandyV & @legallysocial: "The deference ... given to trademark protectability depending on abstract classifications of its distinctiveness is disconnected from the measurable impact of a trademark on the brain of a relevant consumer."
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@markbartholo
Mark Bartholomew
3 years
Will neuroscience be the death knell for trademark law's Abercrombie spectrum?
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@DrSandyV
Sandy Virtue
3 years
Excited to share a new, interdisciplinary article just published with @legallysocial! Virtue, S. M., & Cahr, D.S. (2022). Trademarks and the Brain: Neuroscience and the Processing of Non-Literal Language, The Trademark Reporter, 112 (4), 695-705. https://t.co/cPEwIyo3q8
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@markbartholo
Mark Bartholomew
3 years
Had a great time talking with @leticiacaminero about my new book. Great questions, a "brainy undertaking" indeed!
@leticiacaminero
Leticia Caminero
3 years
1st episode of the 3rd season! We will connect #neuroscience with Intellectual Property while discussing Professor Mark Bartholomew's book "Intellectual Property and the Brain: How Neuroscience Will Reshape Legal Protection for Creations of the Mind"
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@markbartholo
Mark Bartholomew
4 years
"What have we lost when we become so collectively inured to invasions of our privacy and to exploitative economic practice that we would happily accept a 12-pack for the placement of beer advertising into our dreams?" – https://t.co/U6bI2VUahB via @aeonmag
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@markbartholo
Mark Bartholomew
5 years
Gross, especially at a public university. But probably a sign of things to come. https://t.co/LbB2CxdyEp via @Yahoo
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sports.yahoo.com
Sparty will be called something new in the Breslin Center.
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@markbartholo
Mark Bartholomew
5 years
Take it down. RiverWorks blasted for erecting giant sign along river https://t.co/eeuv8x6YOz via @TheBuffaloNews
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@markbartholo
Mark Bartholomew
5 years
Congratulations to all of today's Buffalo Law graduates! You should feel proud of your accomplishments. Enjoy the day! #UBClassof2020
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@markbartholo
Mark Bartholomew
6 years
Not just free money: "Renaming stations disguises the operating costs of public transit. It’s harder for officials to argue for higher taxes to fund buses and subways when they’re signaling to the public that private sponsors are picking up the tab."
bloomberg.com
D.C.’s Metro plans to raise extra revenue by having companies buy naming rights for public transit stations. But corporate “namewashing” may not be easy money.
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@random_walker
Arvind Narayanan
6 years
As a reminder, we've built a global infrastructure of tech addiction, surveillance, and manipulation that undermines our democratic values because companies want to make a few cents more on the ads they show us. So much has been sacrificed in pursuit of so little actual value.
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@random_walker
Arvind Narayanan
6 years
I’m often told I’m "brave" for putting my papers on arXiv before they are accepted for publication. How silly! It’s 100x more likely for academic papers to languish in obscurity than for the ideas in them to be so good that someone would want to steal them.
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@markbartholo
Mark Bartholomew
6 years
One of the last great (partial) holdouts against the privatization of public space: the national parks. This proposal threatens to turn Yellowstone into a KOA because visitors supposedly want more wireless service, places to shop, and "food trucks."
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@random_walker
Arvind Narayanan
6 years
Proposal: an ad blocker that saves copies of ads targeted to you, and lets you browse, sort, filter, and view them later, so you can see at a glance what advertisers know about you, how they have categorized you, and how they're trying to influence you.
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@markbartholo
Mark Bartholomew
6 years
Stay classy NY. The Empire State has taken a relatively hard line against advertising in public schools and should continue to do so. Even the authors of this pro-ad report admit that school naming rights bring in little overall revenue.
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