Mark Mulunda
@mark_fulfill
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Ecom Fulfillment Expert based in ๐จ๐ณ| Delivering effeciency for 100+ seven -figure DTC brands ๐ฆ| Husband and father ๐จโ๐ฉโ๐ง
China
Joined November 2022
Latest Updates on US Tarriffs: April 19th 2025 Loophole planned by China using neighboring countries to Ship to the US is shutdown. Neighboring Chinese countries are unwilling and will be careful to import goods from China that are to be re-routed to the US. The US government
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Still only targeting the โBig Fiveโ? ๐ค Our data shows 50% of top client revenue comes from outside the US, UK, CA, AU, NZ. Top 10 markets to test next: ๐ณ๐ฑ ๐ฏ๐ต ๐ฎ๐น ๐ฉ๐ช ๐ณ๐ด ๐ฎ๐ช ๐ธ๐ช ๐ซ๐ท ๐ฉ๐ฐ ๐ฆ๐น Less competition, higher conversions. ๐ Which market will you launch in? ๐ #Speedfulfill
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From snowy Sweden! ๐ธ๐ช Christmas shipping is closed. Ecom brands: focus on Q1 2026. CNY is coming โ factories slow. Restock NOW before Feb shutdown. Need help? DM me or visit @Speedfulfill. #Ecommerce #CNY2026 #SupplyChain
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7. The takeaway: The total tariff paid stays the same. But the timing of those payments determines whether your cash flow is tight or healthy. If you're a US DTC brand, don't just ask, "How much are tariffs?" Ask, "When do I have to pay them?"๐งต
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6. Imagine this message: You don't need to lock $80k in inventory + tariffs upfront for your next launch. You can release 80% of that capital if you ship progressively and pay tariffs order-by-order. That's not just a supply-chain insight, that's a strategic growth unlock.๐งต
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5. Think of it as Cash-Flow Mirroring: ยท Match your tariff payments to your order flow. ยท Match your inventory position to market uncertainty. ยท Match your capital deployment to real-time demand. Brands that mirror these three things consistently scale faster with less risk.๐งต
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4. This is why many high-performing DTC brands now split their strategy: ยท Bulk products with predictable demand โ US warehouse. ยท New products, seasonal spikes, or volatile demand โ progressive China shipping. The goal is optimize for cash flow.๐งต
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3. This unlocks the key advantage: Your tariff cost becomes aligned with your revenue curve. Tariffs are no longer an upfront tax. They become a variable cost that matches your sales velocity. That's a massive cash-flow win. In fact, across the brands I analyzed, progressive
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2. When you manufacture in bulk, import in bulk, and warehouse in the US ยท You pay 100% of your tariffs immediately, in a single lump sum. ยท Your cash leaves long before your customers ever pay you. This creates unnecessary pressure - especially in Q4 cycles. But if your
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1. Here's what the data showed: Most brands assume ยท Import tariffs = one big bill. ยท That big bill is paid upfront. ยท Cash leaves instantly, before revenue comes in. But for brands shipping progressively from China, that assumption is totally wrong.๐งต
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I analyzed the cost structure of many US DTC brands working with us 3PL in China. A surprising pattern surfaced: something I call The Progressive Tariff Advantage. And it means most brands are unintentionally choking their own cash flow. Let me explain๐งต
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Finally met @TylerPk at KL, Malaysia! Appreciate your trust and our long-term partnership See you in China next year!๐ซก
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A huge shoutout to @EcomLudde It was great finally meeting you in person and geeking out over our partnership! Appreciate your trust and our long-term partnership!๐ซก
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A day tour of life in Kuala Lumpur with @jameshyujinlee the quality if life is crazy here in Malaysia, mix of modern apartments and shops , authentic tropical fruits to parks in his neighborhood that had different animals. Thanks for your wholesome hospitality today sir๐ซก๐๐พ
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Finally met @GillBates_ecom in China! Appreciate your trust and our long-term partnership๐ซก See you next year!
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Just recorded an powerful podcast with mentor @Kubycazal Grateful for his trust as we announce our long-term collaboration. The whole video will out tomorrow, stay tuned!
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Met big boss in China! Great meeting with @Kubycazal and proud to seal a long-term collaboration and thankful for the trust and guidance.
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EU Tariff Shift Coming Sooner Than Expected France is pushing the EU to bring forward its small-parcel tariff reform to 2026 - two years earlier than planned. The proposal would remove duty-free treatment for packages under โฌ150, targeting the surge of low-value shipments
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Reducing packaging doesn't mean a worse unboxing. It means smarter, right-sized packaging that protects the product, your margin, and the planet.
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20% of your SKUs likely drive 80% of your revenue. Are your best-sellers positioned in inventory of your 3PL for fast delivery?
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