Marissa Pick
@marissapick
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Following
12K
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Statuses
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social & digital strategist, food & đˇ lover, â˝ď¸ & @yankees fan, mommy of two boys, @brandeisualumni, shopping addict & jersey girl.
New York, NY
Joined March 2009
Report Links Original Research to Higher #B2B ROI
searchenginejournal.com
A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for building trust.
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Data Accessibility Affecting AI Adoption for #B2B Marketers: Hightouch
demandgenreport.com
The Hightouch report found MarTech stacks are not delivering for B2B marketers, and are, in fact, the most challenging part of the job.
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Snapchat Shares Insights Into What Creators Are Seeking in Brand Deals
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Google turns search into a personal shopper with new #AI checkout and calling features
glossy.co
Google is taking shopping to the next level with new AI features that can search conversationally, track prices, complete purchases and even call stores to check whatâs in stock. Itâs reshaping how...
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Revolution or âsmokescreen for survivalâ? Marketers on AI and the future of agencies
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B2B brands can leverage cultural moments to make an impression
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Reimagining the #B2B Buyer Journey: How AI Is Reshaping Mid-Funnel Engagement
aijourn.com
Todayâs B2B buyers are not who they used to be. They research independently, expect personalized communications, and disengage from generic messages. As
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Fit Over Followers: How Brands Approach New Creator Partnerships - Marketing Charts
marketingcharts.com
Ensuring creator suitability is top of mind for brands, while vetting creators is also agencies' top challenge.
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#AI Is Accelerating Tech Giantsâ Dominance of the Ad Market
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Spotifyâs âTunetorialsâ Is a Sonic Leap in #B2B Marketing
adweek.com
Spotifyâs âTunetorialsâ campaign turns marketing into music and proves even business education can groove.
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Slaying the monsters with your maverick power via @SmartBrief
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How #Marketers Are Planning To Use AI, Influencers and More in 2026
socialmediatoday.com
Emplifi's latest report highlights key trends as marketers plan for the new year.
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The Art of Leadership Under Pressure
psychologytoday.com
Performance psychology trains the body, mind, and spirit to thrive in the face of any challenge. Ask any gold medalist.
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The trust economy: why brand belief is B2Bâs strongest currency
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Forrester: Four Gen AI Mistakes #B2B CMOs Make and How to Overcome Them
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The silent crisis of Gen AI anxiety in the workplace via @SmartBrief
smartbrief.com
AI is causing employees a lot of anxiety, but Gleb Tsipursky writes that holding an open dialogue about the technology can ease those fears.
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