Marc LaClear Profile
Marc LaClear

@marc_laclear

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Following
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Enhancing SEO with AI to drive results. Helping businesses boost online visibility & attract relevant traffic. Exploring AI's impact on search. #AISEO #SEO

United States
Joined March 2024
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@marc_laclear
Marc LaClear
3 hours
Economist Jason Furman warns of a looming AI investment bubble due to inflated valuations, echoing the dot-com era. Without meaningful productivity gains, current spending might lead to market volatility. It's time to rethink AI’s role in the economy
marclaclear.com
Introduction to the Concerns Bloomberg's recent Q&A with economist Jason Furman highlights significant worries about an impending AI financial valuation bubble. Furman, a seasoned expert with...
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@marc_laclear
Marc LaClear
3 hours
AI scraping is out of control, with bot traffic skyrocketing and publishers facing massive revenue losses. As partnerships with AI companies grow, the focus shifts to fair compensation and sustainable models. 2026 could redefine AI-publisher collabor
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marclaclear.com
AI Scraping: An Unchecked Menace Publishers face a daunting reality this holiday season: AI scraping has surged, with bot traffic nearly doubling in early 2025. One site recorded 50,000 scraping...
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@marc_laclear
Marc LaClear
4 hours
Google's massive data advantage gives it a leg up in the AI chatbot race, indexing far more web pages than competitors. This has led to concerns over monopolistic practices as companies scramble to keep up. Regulatory scrutiny is on the horizon!
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marclaclear.com
Massive Data Advantage Google's access to an extensive data repository gives it a significant edge over competitors in the AI chatbot arena. The company indexes approximately 3.2 times more web pages...
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@marc_laclear
Marc LaClear
4 hours
Google has launched a lawsuit against SerpApi, accusing it of large-scale scraping of search results and circumventing protections. As automated queries soared by 25,000%, this case could reshape data access rights and introduce stricter regulations
marclaclear.com
Overview of the Lawsuit Google filed a lawsuit against SerpApi on December 22, 2025, accusing the company of large-scale scraping of Google Search results. This operation allegedly involved circumv...
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@marc_laclear
Marc LaClear
4 hours
Zero-click searches are on the rise, with 60-63% of Google queries ending without a click! As AI takes the spotlight, users are gravitating towards quick answers. It’s time for businesses to rethink SEO strategies and embrace the AI era!
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marclaclear.com
Understanding Zero-Click Searches Zero-click searches occur when Google provides answers directly on the search engine results page (SERP), negating the need for users to visit an external site. This...
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@marc_laclear
Marc LaClear
4 hours
In February 2025, businesses worldwide faced a crisis as Google reviews vanished overnight, with many losing hundreds of ratings. This turmoil, driven by technical issues and strict moderation, raises serious concerns about trust in Google’s review s
marclaclear.com
Recent Surge in Review Deletions In February 2025, businesses globally faced a staggering wave of review deletions from Google Business Profiles and associated platforms. Starting on February 6,...
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@marc_laclear
Marc LaClear
4 hours
Google is on a review deletion spree, axing 170 million+ violating reviews in 2023, impacting both positive and negative feedback. As businesses face a trust deficit and shifting star ratings, proactive monitoring becomes essential to survive this ti
marclaclear.com
Escalating Review Deletions According to GMBapi, Google has ramped up the deletion of local reviews significantly, with data showing a marked increase throughout 2025. Weekly deletions have soared,...
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@marc_laclear
Marc LaClear
4 hours
Google's testing 'Learn More' links in ads to boost user engagement and CTR, aligning with its AI-driven strategy. Advertisers must adapt to new compliance rules and optimize landing pages for success. It's a game-changer for ad performance!
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Introduction to the Test Google recently began testing 'Learn More' links appended to the end of paid ad descriptions. This feature appears as blue, underlined anchor text, complete with an arrow,...
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@marc_laclear
Marc LaClear
4 hours
The future of search is all about entities, not keywords! Brands need to jump on emerging trends early, using tools and social signals to shape narratives. Act fast to establish authority and optimize visibility, or risk falling behind in 2026!
marclaclear.com
The Shift to Entity-Focused Search Recent trends confirm that search visibility now hinges on entity recognition rather than traditional keyword metrics. AI advancements, particularly in systems like...
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@marc_laclear
Marc LaClear
4 hours
Google's December 2025 core update sent search rankings into chaos, while a lawsuit against SerpApi could redefine data access rights. With rising review deletions and expanding AI ad features, businesses must adapt to stay visible in an evolving lan
marclaclear.com
Core Update Fallout Google's December 2025 core update, rolled out on December 11, triggered noticeable ranking volatility. By December 13, fluctuations hit their peak, only to wane mid-week before...
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@marc_laclear
Marc LaClear
4 hours
Google's AI ad integration expands to 12 countries, aligning ads with user queries to boost revenue. While sensitive sectors like finance and healthcare remain off-limits, advertisers can tap into new markets with improved conversions ahead. Stay tun
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marclaclear.com
New Markets for AI Ads Google extends its ad integration within AI Overviews to 12 countries, including Australia, Canada, India, and Nigeria. This rollout comes after initial tests in the U.S.,...
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@marc_laclear
Marc LaClear
5 hours
Multimodal AI is revolutionizing content creation! It requires brands to optimize images, audio, and video for SEO, making visual clarity and contextual accuracy vital. Embrace the shift now for better search visibility and engagement in the AI era!
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The Shift to Multimodal AI Multimodal AI fundamentally alters how information gets processed. Unlike single-modality systems, which focus solely on text, these new models integrate text, images,...
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@marc_laclear
Marc LaClear
5 hours
Google's new MCC-level reporting for Performance Max empowers agencies with clearer insights into multiple ad accounts. This shift enhances efficiency and optimizes ad spend, but raises questions about reliance on AI. Will it boost ROAS or complicate
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New Reporting Capabilities Google has rolled out channel performance reporting for Performance Max (PMax) at the Manager Account (MCC) level. This expansion, first observed on December 22, 2025,...
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@marc_laclear
Marc LaClear
17 hours
SaaStr's deployed AI agents are redefining operational efficiency, enabling a lean team to match a dozen employees' output. But increased automation raises risks—recent incidents highlight the need for strong oversight. The shift to AI isn't just inn
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Operational Efficiency Achieved Since May, SaaStr deployed over 20 AI agents, significantly altering operational output. The team, now just 2.5 humans alongside these agents, matches the productivity...
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@marc_laclear
Marc LaClear
17 hours
Google's Royal Hansen urges U.S. lawmakers not to pause AI development, advocating for responsible acceleration to maintain competitive edge. He highlights the importance of strategic investments in AI for sectors like energy and cybersecurity. The f
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marclaclear.com
Executive Insights on AI Development Royal Hansen, Google's VP of Privacy, Safety, and Security Engineering, addressed the growing calls from U.S. lawmakers to pause AI development. Instead of...
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@marc_laclear
Marc LaClear
17 hours
OpenAI's new ChatGPT features let users customize response tones with options like Warmth and Enthusiasm. This shift addresses past criticisms and enhances interactions, but raises questions about AI dependency and brand consistency. Tailored chats a
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marclaclear.com
Feature Overview OpenAI recently rolled out new customization options for ChatGPT, allowing users to adjust the AI's response tone. Users can modify characteristics such as Warmth, Enthusiasm,...
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@marc_laclear
Marc LaClear
1 day
Collibra's CEO highlights the critical need for AI fluency in job candidates, signaling a major shift in hiring trends. Companies now demand practical AI experience—an essential skill for staying competitive in today's data-driven world. Adapt or get
marclaclear.com
What Collibra Is Looking For Collibra CEO Felix Van de Maele emphasizes the importance of AI fluency in candidates. In a recent discussion, he pointed out that job seekers who cannot demonstrate...
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@marc_laclear
Marc LaClear
1 day
In 2025, search behavior is shifting! Users crave longer, meaningful prompts like “Tell me about...” and prioritize verification in viral content. As demand grows for practical and in-depth info, content creators must adapt to stay relevant and succe
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marclaclear.com
Changing Search Behavior Google's search patterns in 2025 indicate a significant behavioral shift. Users have moved from short queries to longer, curiosity-driven prompts. According to Google's Year...
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@marc_laclear
Marc LaClear
1 day
Google's December 2025 Core Update is causing major upheaval in search rankings, with some sites seeing traffic drops of 20-85%. Emphasizing authenticity over spam, the update reshapes SEO strategies. Get ready for more algorithm shifts in 2026!
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marclaclear.com
Update Announcement and Initial Volatility Google revealed the December 2025 Core Update on December 11, 2025, at 12:25 PM ET. This marks the third significant core update in 2025, following updates...
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@marc_laclear
Marc LaClear
3 days
Regulatory battles loom in 2026 as federal and state authorities clash over AI oversight. Major shifts toward practical applications and specialized models will reshape the market, favoring firms with strong distribution channels. Expect disruption a
marclaclear.com
Regulatory Tensions Emerge Anticipate escalating conflicts between federal and state authorities over AI regulation in 2026. Recent political movements hint at federal preemption, suggesting signif...
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